WHO?Eurobest is organised by Lions Festival, the same team that is behind the Cannes Lions International Festival of Creativity, Dubai Lynx and Spikes Asia, bringing more than 55 years of experience organising world-class events for the advertising and creative communication industries.
WHAT?Since 2008, Eurobest has grown from an awards ceremony for Europe's creative advertising industry to a fully-formed, three-day Festival and Awards Show, celebrating and exploring the best communications solutions from across the continent.
WHEN?The Eurobest Festival kicks off on Wednesday 28 November, for three days of learning, inspiration and networking. The Eurobest Awards take place on the evening of Friday 30 November, honouring the best of European creativity.
WHERE?In the past, different European cities have all hosted Eurobest, including Stockholm, Amsterdam and Hamburg. In 2011 the Portuguese capital, Lisbon, was home to Eurobest for the first time.
Thanks to the phenominal support Eurobest received from the local Portuguese communications industry, and from the City last year, it is returning to Lisbon in 2012.
The Festival is again being held in the iconic São Jorge cinema, right in the heart of the city.
WHY?Europe remains a powerhouse of creativity, with six countries from the continent making the list of the top ten most awarded nations at Cannes Lions 2011.
But for the continent to continue to maintain its position, the industry needs the space to debate and explore new ways of thinking and the latest technological changes. Eurobest provides that space, with three days of world-class seminars and workshops.
HOW?The Eurobest Awards honour creativity over 14 different entry sections: PR, Film, Print, Outdoor, Direct, Promo & Activation, Media, Interactive, Mobile, Radio, Design, Craft and Integrated. New this year, Branded Content & Entertainment will honour the creation of, or natural integration into, original content by a brand.
Each section is judged by panels of experts, high-profile jurors who determine the shortlists and then award Grand Prix, Gold, Silver and Bronze trophies to Europe's best work.