2008 Winners & Shortlists
Design
ORIGAMI
ASICS EUROPE
ASICS
NORDPOL+ HAMBURG, GERMANY
ASICS EUROPE
ASICS
NORDPOL+ HAMBURG, GERMANY
| Type of Entry: | Corporate or Brand Identity |
| Category: | Publications |
| Title: | ORIGAMI |
| Advertiser/Client: | ASICS EUROPE |
| Product/Service: | ASICS |
| Entrant Company: | NORDPOL+ HAMBURG, GERMANY |
| Design/Advertising Agency: | NORDPOL+ HAMBURG, GERMANY |
| Creative Credits | |
| Name | Company | Position |
| Lars Ruehmann | Nordpol+ Hamburg | Creative Director |
| Sebastian Behrendt | Nordpol+ Hamburg | Copy Writer |
| Sean Kirby | Nordpol+ Hamburg | Art Director |
| Tim Schierwater | Nordpol+ Hamburg | Director |
| Florian Liertz | Producer | |
| Sipho Mabona | Origami Artist | |
| André Junker | nfom | 3D Artist |
| Christoffer Wolters | nform | 3D Artist |
| Jim Lacy | Stoptrick Hamburg | Stoptrick Animation |
| Acolori Medienproduktions GmbH | Postproduktion | |
| Audioforce | Sound Design | |
| Primetime Studios | ||
| Kathrin Albers | Stoptrick Hamburg | Stoptrick Animation |
Describe the brief from the client: |
| The corporate-image kit is designed to represent the brand ASICS to journalists and retailers. Asics is proud to be a product-driven brand within a market full of loud and colourful marketing-driven brands. At Asics, it’s all about pursuit of perfection. Origami is the ancient Japanese art of paper folding, (ori Japanese for to fold, kami = paper). It always starts with a plain sheet of paper and the inventiveness and will of the artist to create perfection. Same with the development of a sport shoe. It’s all about working very precisely – about looking for something to improve. That’s how Asics became the number one running brand in the world. And that’s why Origami was chosen to illustrate the corporate-image kit, including DVD, booklet and film. |
