2009 Winners & Shortlists
Outdoor
SUZUKI GAS STATION
SUZUKI
CARS
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
SUZUKI
CARS
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
| Type of Entry: | Ambient |
| Category: | AMBIENT: STUNTS & LIVE ADVERTISING |
| Title: | SUZUKI GAS STATION |
| Advertiser/Client: | SUZUKI |
| Product/Service: | CARS |
| Entrant Company: | ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK |
| Advertising Agency: | ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK |
| Creative Credits | |
| Chief Creative Officer: | Michael Robert |
| Copywriter: | Morten Kjær |
| Advertiser's Supervisor: | John Mogensen/Erik C. Petersen |
| Planner: | Camilla Rannes |
| Account Manager: | Mette Ingemann-dahl |
| Account Supervisor: | Kim Boisen |
| Producer: | Christina Erritzøe |
| Art Director: | Michael Robert |
Description of Ambient execution: |
| Overnight we transformed a regular gas station in a highly congested area into a Suzuki branded fuel station for one day and lowered the prices on fuel by 30 percent, which is how much longer three Suzuki models drive per liter compared to the average car in Denmark. The event was the starting point to create PR. On the day of the event press and TV media was alerted so that people could find their way to the fuel station. |
