PRINT

Each entry can be submitted to ONE Print category only

A01. SAVOURY FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

A02. SWEET FOODS & SNACKS
Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream

A03. ALCOHOLIC DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs

A04. NON-ALCOHOLIC DRINKS
Coffee, tea, chocolate & malt drinks, flavoured milk, still & carbonated drinks, fruit & vegetable juices, mineral waters

A05. HOUSEHOLD
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A06. HOME APPLIANCES & FURNISHINGS
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, torches, clocks, home security products, smoke detectors, tools, garden tools, machinery & products

A07. COSMETICS & BEAUTY
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, hairdryers, hair curlers, hair straighteners

A08. TOILETRIES & PHARMACY
OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, prescription drugs, contact lenses, hearing aids

A09. CLOTHING, FOOTWEAR & ACCESSORIES
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A10. MISCELLANEOUS
Pet food & pet care products, gifts & greetings cards, pens, highlighters and personal stationery, tobacco & associated products

A11. CARS
Including jeeps & 4-wheel drives

A12. OTHER VEHICLES, AUTO PRODUCTS, & SERVICES
Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, GPS and navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A13. HOME ELECTRONICS & AUDIO-VISUAL
Televisions, video players, blank audio & video tapes, cameras, binoculars, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, mp3 players, home computers, personal software, DVD players, personal phone equipment incl. mobile phones & pagers (Please note: mobile phone service providers should be entered in Commercial Public Services)

A14. RETAIL STORES
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundrettes/dry cleaners, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions

A15. RESTAURANTS & FAST FOOD OUTLETS

A16. TRAVEL, TRANSPORT & TOURISM
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

A17. ENTERTAINMENT & LEISURE
Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports & outdoor equipment, bicycles, boats & caravans, toys, board games, computer games & consoles (e.g.: PlayStation, Xbox, Wii etc), lotteries, gambling, golf & country clubs, sex toys, dating services, social networking sites (e.g. Facebook)

A18. PUBLICATIONS & MEDIA
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias

A19. BANKING, INVESTMENT & INSURANCE
Banks, building societies, credit cards, current & savings accounts, money transfer services, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A20. BUSINESS EQUIPMENT & SERVICES
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery (Please note: pens, highlighters and personal stationery should be entered in miscellaneous), courier services, employment agencies, office cleaning services

A21. ADVERTISING & MEDIA
Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries

A22. OTHER BUSINESS TO BUSINESS
Advertising that normally appears in trade magazines - e.g. agricultural, industrial and aviation advertising

A23. COMMERCIAL PUBLIC SERVICES
Telecommunications services, internet service providers, search engines, yellow pages, directories, postal services, electricity, gas, power & water companies, private schools & colleges, correspondence courses, private practices – e.g. legal, architectural & landscaping services, private healthcare & clinics, optical, medical & dental services, psychiatrists, sex therapists, plastic surgeons etc.

A24. CORPORATE IMAGE
Non-product-based company image, competition & event sponsorship, Christmas messages (not cards), company mergers, flotations & relocation, TV programme sponsorship

A25. PUBLIC HEALTH & SAFETY
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

A26. PUBLIC AWARENESS MESSAGES
Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

A27. FUNDRAISING & APPEALS
Charities, funds, volunteers, appeals, blood & organ donation

TV/CINEMA

NOTE: You may not enter the same film in both A. Product & Service and B. Other Film Content.

A. PRODUCT & SERVICE

The Product & Service categories below are intended for content which is designed for transmission and first aired on television or cinema. The maximum length of a film entry in these categories is 180 seconds. Should your advert be over the 180 second mark, we will require a media schedule to prove the legitimacy of the advert. You are only allowed to enter each film in one Product & Service category.

A01. SAVOURY FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

A02. SWEET FOODS
Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream

A03. ALCOHOLIC DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs

A04. NON-ALCOHOLIC DRINKS
Coffee, tea, chocolate & malt drinks, flavoured milk, still & carbonated drinks, fruit & vegetable juices, mineral waters

A05. HOUSEHOLD
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A06. HOME APPLIANCES & FURNISHINGS
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, torches, clocks, home security products, smoke detectors, tools, garden tools, machinery & products

A07. COSMETICS & BEAUTY
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers

A08. TOILETRIES & OTC PHARMACY
OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A09. CLOTHING, FOOTWEAR & ACCESSORIES
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A10. MISCELLANEOUS
Pet food & pet care products, gifts & greetings cards, pens, highlighters and personal stationery, tobacco & associated products

A11. CARS
Including jeeps & 4-wheel drives

A12. OTHER VEHICLES, AUTO PRODUCTS & SERVICES
Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, GPS/navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A13. HOME ELECTRONICS & AUDIO-VISUAL
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers & personal software, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars (Please note: mobile phone service providers should be entered in Commercial Public Services)

A14. RETAIL STORES
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundrette/drycleaners,estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A15. RESTAURANTS & FAST FOOD OUTLETS

A16. TRAVEL, TRANSPORT & TOURISM
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

A17. ENTERTAINMENT & LEISURE
Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games & consoles (eg. PlayStation, Xbox, wii etc.), lotteries, gambling, golf & country clubs, sex toys, dating services, social networking sites (eg. Facebook)

A18. PUBLICATIONS & MEDIA
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias

A19. BANKING, INVESTMENT & INSURANCE
Banks, building societies, credit cards, current & savings accounts, money transfer services, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A20. BUSINESS EQUIPMENT & SERVICES
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery (Please note: pens and highlighters should be entered in Miscellaneous), courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions, stock footage libraries, office cleaning services

A21. COMMERCIAL PUBLIC SERVICES
Telecommunications services, cable, satellite TV and video-on-demand providers, internet service providers, search engines, portals, etc. (Please note, where possible, ads for websites should be placed in the relevant product or service category), yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, correspondence courses, private practices – e.g. legal, architectural & landscaping services

A22. CORPORATE IMAGE
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship & idents

A23. PUBLIC HEALTH & SAFETY
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

A24. PUBLIC AWARENESS MESSAGES
Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

A25. FUNDRAISING & APPEALS
Charities, funds, volunteers, blood & organ donation

B. OTHER FILM CONTENT
These categories are intended to highlight how film content is no longer limited to TV and cinema screens with traditional boundaries no longer what they were. Indeed, screens are becoming a cross-channel platform in their own right.

Therefore, the categories below are intended for film content which is created for transmission on screens other than TV or cinema (an exception to this is branded content featured in B02). It is understood that there will be occasions when films intended for the internet, mobile or other screens are eventually shown on TV.

For B01. and B02. entries, there is no time limit. However, any submissions longer than 3 minutes must be submitted in their entirety AS WELL AS an excerpt/edit that is under 3 minutes.

For B03. Interactive Film entries MUST be submitted as a demo presentation lasting no more than 3 minutes. It should be clearly demonstrated how the viewer was able to interact with the medium.

Please note, if your files are over 300mb, it is best to submit them on a DVD/CD.

B01. INTERNET FILM
Original films created for the internet.

(Note, the first transmission of these entries must have been on the internet, as this category excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. Such films should be entered in the Product & Service categories above)

B02. OTHER SCREENS
Original film content created for any other screens. e.g. Digital outdoor solutions, mobile phones, branded content on TV and cinema showcasing its brands (programming which gives the client the majority of content ownership).

B03. INTERACTIVE FILM
Advertisements which use interactive screens for any product or service. Entries in this category must be submitted as a demo presentation lasting no more than three minutes. It should be clearly demonstrated how the viewer was able to interact with the medium. Additionally, you should supply a written description of the interactive steps contained in the film in no more than 500 words in the synopsis field when submitting your entry online.

OUTDOOR

All Outdoor entries in the Billboard and Street Furniture categories MUST be designed for standard or existing Outdoor poster sites e.g. billboard, bus shelter, standard transit advertising sites etc.  However this can include sites which have been modified or adapted in a minor way.

Please note: You will be asked to describe the “poster format” when you complete your entry form and this information will be considered by the jury while they are judging.

All free format Outdoor entries must be entered in the Ambient categories. All digital outdoor entries must be entered in the Digital Outdoor category.

Indoor posters and those displayed at point of purchase should be entered into the Posters categories. The organisers will move all such entries to that section if they are entered incorrectly.

Posters that are ALSO displayed in larger formats at other outdoor standard poster sites can be entered in the Billboard and Street Furniture category below but the locations must be clearly stated. Should you enter in BOTH Billboards & Street Furniture and Posters you will need to send in-situ photographs to prove the work ran in both formats.

A. BILLBOARDS & STREET FURNITURE

A01. FOOD PRODUCTS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. BEVERAGES – ALCOHOLIC & NON-ALCOHOLIC
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. HOME FURNISHING, APPLIANCES, MAINTENANCE & HOUSEHOLD PRODUCTS
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A04. CONSUMER ELECTRONICS
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, radios, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A05. PHARMACEUTICALS, BEAUTY PRODUCTS, COSMETICS & TOILETRIES
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A06. CLOTHING, FOOTWEAR & ACCESSORIES
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A07. MISCELLANEOUS
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A08. CARS & AUTOMOTIVE SERVICES
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, gasoline, oil, batteries, paint, breakdown & servicing companies, car dealers and car finance & leasing

A09. RETAIL OUTLETS, FAST FOOD OUTLETS & RESTAURANTS
Department & specialist stores, shopping centres/malls, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, grocery shop, speciality stores, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A10. SPORTS, ENTERTAINMENT, TRAVEL & LEISURE
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, arts festivals, concerts, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A11. PUBLICATIONS & MEDIA
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A12. FINANCIAL PRODUCTS & SERVICES
Banks, building societies, credit unions, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment, property development

A13. BUSINESS EQUIPMENT & SERVICES
Business computers & software, printers, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A14. COMMERCIAL PUBLIC SERVICES
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.

(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A15. CORPORATE IMAGE
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV Programme sponsorship, seasonal greetings

A16. PUBLIC SERVICE, CHARITY & FUNDRAISING

Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, Political & religious messages, unions, associations, special interest groups, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

B. POSTERS
Standard free-format posters for indoor rather than outdoor use – for instance in-store or at point of purchase e.g. supermarkets, auto showrooms, pharmacies, (but not including retail displays). Posters displayed at other indoor locations can also be included here such as hospitals, schools, banks, offices, residential buildings/foyers, exhibitions, museums and galleries etc.

All standard washroom advertising should also be included here.

There is no size restriction but posters must not have appeared in a larger size on any other outdoor sites and may not be entered in any other Outdoor categories.

B01. FAST MOVING CONSUMER GOODS
Including: Foods & drinks, cosmetics & beauty, toiletries & pharmacy, household cleaning products, household items, stationery

B02. OTHER CONSUMER PRODUCTS
Including: Sportswear & equipment, sunglasses, personal electronics (mobile phones, cameras, game consoles, PDAs, etc), home appliances, furnishings, cars & automotives

B03. CONSUMER SERVICES
Including: Financial services, travel, entertainment & leisure, computing & telecommunications, Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B04. BUSINESS PRODUCTS & SERVICES
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B05. FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS

Including: Anti-smoking, anti-drink driving, road safety, health, hygiene, Aids awareness. Political & religious messages, environmental awareness, government & forces recruitment, ethnic & disability awareness, blood & organ donation etc.

C. AMBIENT
(Note: Entries in these categories CANNOT be entered in the Billboard & Street Furniture or Poster categories and should be free format or non standardised and NOT designed for standard poster sites)

(Wherever possible, if applicable, you should also supply a photograph of the actual site)

C01. BARS & RESTAURANTS
Including washrooms, glasses, beer mats & ashtrays

C02. SMALL SCALE SPECIAL SOLUTIONS
Including petrol pumps, flyers, stickers, signage

C03. SPECIAL BUILD
Including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture

C04. STUNTS & LIVE ADVERTISING
Live stunts and promotional events, experiential marketing, PR stunts

C05. TRANSIT
Non standard or free format advertising using vehicles, or on transit sites including taxi, train, bus, metro, planes, rail & metro stations, airports (please note standard transit advertising should be entered in the appropriate Product & Service category)

C06. DIGITAL OUTDOOR
Including digital escalator panels, LCD screens, cross-track projection sites, digital roadside billboards, bluetooth enabled screens and interactive posters including consumer generated content

DIRECT

Please NOTE that the SAME JURY WILL JUDGE both Direct entries and PROMO & ACTIVATION entries. Please read both definitions carefully to ensure that your entry has been submitted in the most appropriate section.

If you choose to submit an entry in both Direct AND Sales Promotion, you MUST ensure the entry adheres to the criteria of both sections. You MUST also adjust your presentation board/AVP and written submission accordingly.

DEFINITIONS

DIRECT
The definition of Direct Marketing for the purpose of Eurobest encompasses targeted direct communication, designed with the intention of entering into a dialogue with the respondent and to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism - coupon, phone number etc., but must be able to demonstrate that it had some directly attributable effect on behaviour and must be concerned with obtaining a meaningful, measurable response .

PROMO & ACTIVATION
The definition of Promo & Activation for the purpose of Eurobest encompasses activity which is designed to create immediate activation and/or offer   for the sales of a product or service. This may be effected using sampling, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Awards will be awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.


A. BEST USE OF DIRECT MARKETING

A01. FLAT MAILING
Inc. greetings cards, invitations, change of address notices, one dimensional mailing without samples or pop-ups (submit actual sample showing label or other addressing method)

A02. DIMENSIONAL MAILING
Multi-dimensional mailing with samples or pop-ups (submit actual sample showing label or other addressing method)

A03. AMBIENT/ALTERNATIVE MEDIA
Outdoor & ambient media – non-traditional media, including never used before media

A04. DIRECT RESPONSE DIGITAL MEDIA
Including email marketing, mobile marketing, e-commerce, online advertising and original use of digital media (It is essential that you submit a fully operational URL or email if appropriate)

A05. TRAFFIC BUILDING
Direct marketing used to initiate a targeted drive toward a business, company or product in order to establish a consumer relationship

A06. LOYALTY & CONTINUITY SCHEMES
Direct campaign/communication that seeks to establish or maintain a long-term consumer relationship and best elicits customer loyalty by encouraging or rewarding usage of the product/service

(Please note: entries in this category have no restriction on eligibility date, but cannot be entered again in the festival for two consecutive years and must have run for all or part of the period 1 st September 2009 – 31 st October 2010.


B. PRODUCT/SERVICE CATEGORIES
Entries cannot be entered in more than one Product & Service category in DIRECT.

B01. FAST MOVING CONSUMER GOODS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, soap, shower & bath products, deodorants & body sprays, skin & nail care products, cosmetics, perfumes, luxury toiletries, oral hygiene, toilet paper, tissues, diapers, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, hearing aids, virility drugs, vitamins, Pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals

B04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, (INCLUDING E-COMMERCE and RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

B05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, health & building insurance, car insurance, pension & retirement plans, buildings development, road construction & real estate investment ; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, alternative therapies & medicines, etc.

B06. PUBLICATIONS & MEDIA
Newspapers, magazines & supplements, books, records, CD's, cassettes, DVDs, TV & radio stations, networks & programmes. (For non-consumer advertising space marketing see A09)

B07. BUSINESS TO BUSINESS: PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment.

B08. CORPORATE IMAGE & INFORMATION
Press releases, press conferences, announcements, PR, employee schemes and information, internal communication & statements. Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, marketing, website design, advertising agencies and production company, awards competitions & image libraries

B09. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

B10. MISCELLANEOUS

C01. BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING

Programmes that use 3 or more different media in one campaign which is initiated, led or driven predominantly by direct marketing. Note, entries in this category MUST contain THREE or more DIFFERENT media, and a clearly identifiable targeted/direct communication component or core idea (submit appropriate photographs, video and/or samples as support)

PROMO & ACTIVATION

Please NOTE that THE SAME JURY WILL JUDGE both Direct and Promo & Activation entries. Please read both definitions carefully to ensure that your entry has been submitted in the most appropriate section.

If you choose to submit an entry in both Direct AND Promo & Activation, you MUST ensure the entry adheres to the criteria of both sections. You MUST also adjust your presentation board/AVP and written submission accordingly.

Prizes will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.

DEFINITION

PROMO & ACTIVATION
The definition of Promo & activation for the purpose of Eurobest is an activity designed to create immediate activation and/or offer for the sale of a product or service. This may be effected using samplings, tie-ins, competitions, events, i n-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Awards will be awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

DIRECT

The definition of Direct Marketing for the purpose of Eurobest encompasses targeted direct communication, designed with the intention of entering into a dialogue with the respondent and to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism - coupon, phone number etc., but must be able to demonstrate that it had some directly attributable effect on behaviour and must be concerned with obtaining a meaningful,   measurable response .


A. USE OF MEDIA CATEGORIES

A01. EVENT & FIELD MARKETING
Best Event Marketing Programme for consumers or at trade shows. Includes sampling, demonstrations, merchandising activity, experiential marketing, non standard event marketing, field marketing and guerrilla advertising, including large and small Ambient media (Submit appropriate samples or photographs as support)

A02. BEST USE OF MERCHANDISING/IN-STORE MARKETING
Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging (Submit appropriate samples or photographs as support)

A03. BEST NEW PRODUCT LAUNCH/RE-LAUNCH
Promotion designed to re-engage consumers and encourage trial and brand awareness

A04. BEST USE OF TV or RADIO IN A PROMOTIONAL CAMPAIGN
(Submit Mpeg2 on DVD )

A05. BEST USE OF PRINT or STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN
(Submit proofs or copy of the newspapers, magazine, insert or photographs as appropiate

A06. BEST USE OF DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN

including websites, microsites, search engines, banner ads, email marketing, digital POS, virals, blogs, social media, augmented reality, branded content, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 payers mobile games and applications, QR codes, widgets, mobile marketing, schematic screens and other mobile communication, digital installations

B. PRODUCT/SERVICE CATEGORIES
Entries cannot be entered in more than one Product & Service category in Sales Promotion.

B01. FAST MOVING CONSUMER GOODS INC ALCOHOLIC AND NON-ALCOHOLIC DRINKS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters. Candy, chocolates, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, tobacco & associated products, gifts & greetings cards, pens and personal stationery,soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, diapers/nappies, shaving products, medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses & glasses , hearing aids, vitamins, alternative therapies & medicines, virility drugs, clothing, footwear and accessories, sportswear, handbags, belts, luggage, cosmetics, perfumes, luxury toiletries, jewellery, watches, sunglasses

B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals

B04. TRAVEL, ENTERTAINMENT, LEISURE& RETAIL, (INCLUDING E-COMMERCE & RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

B05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, alternative therapies & medicines, etc., car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges

B06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

B07. BUSINESS PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment

B08. CORPORATE IMAGE & INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, Press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries

B09. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES

Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

C. BEST INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
Programmes that use THREE or more different media in one promotional campaign.

Note, entries in this category MUST contain THREE or more DIFFERENT media and a clearly identifiable immediate activation component or core promotional idea (submit appropriate photographs, video and/or samples as support).

MEDIA

An entry or campaign may be submitted in up to two categories. However, it is essential that the entry or campaign is appropriate to both categories and that it meets the respective criteria of each.

If you submit the same entry into another section, it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories. An entry may be entered for a third time into B01. INTEGRATED.

PLEASE NOTE: You MUST ensure your presentation is appropriate to the Media section, even if you submit the same campaign into other entry sections (e.g. Outdoor, Direct).

You MUST ensure the entry adheres to the criteria of the Media section.

Please read the category definitions below carefully to ensure that your entry is submitted in the most appropriate section.

A. USE OF MEDIA
In these categories, your entry will be judged specifically on how well the medium was used. E.g. - A campaign entered into Best Use of Newspapers will be judged on its specific use of the newspaper as a medium, regardless of the product/service advertised.

A. BEST USE OF MEDIA

A01. BEST USE OF TELEVISION/CINEMA

A02. BEST USE OF MAGAZINES/NEWSPAPERS

A03. BEST USE OF OUTDOOR
Standard billboards, posters, modified billboards and posters, digital interactive sites, standard transit advertising, vehicle wraps, bus shelters, mobile billboards, metro posters, citylights

A04. BEST USE OF AMBIENT MEDIA:SMALL SCALE
E.g. Bars & restaurants (incl. washrooms, glasses, beer mats & ashtrays), petrol pumps, flyers, stickers, signage

A05. BEST USE OF AMBIENT MEDIA: LARGE SCALE
Including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture, non standard transit advertising

A06. BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING

A07. BEST USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES ETC.)

A08. BEST USE OF SOCIAL MEDIA MARKETING

B. PRODUCT & SERVICE
In these categories, the jury will consider the best use of a media campaign for the product and service selected.

B01. FAST MOVING CONSUMER GOODS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, soap, shower & bath products, deodorants & body sprays, skin & nail care products, cosmetics, perfumes, luxury toiletries, oral hygiene, toilet paper, tissues, diapers, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, hearing aids, virility drugs, contact lenses, vitamins. Pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals

B04. TRAVEL, ENTERTAINMENT & LEISURE, RETAIL INCLUDING E-COMMERCE, RESTAURANTS
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

B05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private education

B06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

B07. BUSINESS PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, business telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, manufacturing equipment

B08. CORPORATE IMAGE AND INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship Advertising agencies, production companies, use of advertising, advertising effectiveness, website design & development, awards competitions, image libraries, marketing

B09. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

C. USE OF INTEGRATED MEDIA
Entries in this category MUST show that at least 3 different types of media were used in the campaign (e.g. TV, Radio, Outdoor). Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, with emphasis placed on how well the different types compliment and build on each other.

INTERACTIVE

Please note that the same entry can be entered into any of the CRAFT categories regardless of any other category it might have been entered.


A. WEBSITES & MICROSITES
The same entry can only be submitted into one A category. You may enter BOTH a website AND a microsite that is part of the same website as long as that microsite has a separate URL and is accessible independently of the main website URL.

A01. FAST MOVING CONSUMER GOODS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, soap, shower & bath products, deodorants & body sprays, skin & nail care products, cosmetics, perfumes, luxury toiletries, oral hygiene, toilet paper, tissues, diapers, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, hearing aids, virility drugs, contact lenses, vitamins

A02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

A03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals, pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

A04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, INCLUDING E-COMMERCE and RESTAURANTS
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites, Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

A05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private education

A06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, movies, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A07. BUSINESS PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, business telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, manufacturing equipment

A08. ADVERTISING & MEDIA
Advertising agencies, production companies, use of advertising, advertising effectiveness, website design & development, awards competitions, image libraries, marketing

A09. CORPORATE INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A10. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation


B01. DIGITALLY LED INTEGRATED CAMPAIGNS
Three or more DIFFERENT and SEPARATE elements for the same concept (e.g. one banner, one e-mail, one website). Offline elements are accepted only if they interact with the digital elements of the campaign.

Entries must be presented via a presentation page that shows three separate links to three or more different elements.


C. BANNERS AND OTHER RICH MEDIA
The same entry can only be entered into one C category. All entries must show the ad in the context of a webpage as it was originally displayed.

PLEASE NOTE: A series of banners that form a campaign must be entered and paid for separately.

C01. FAST MOVING CONSUMER GOODS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, soap, shower & bath products, deodorants & body sprays, skin & nail care products, cosmetics, perfumes, luxury toiletries, oral hygiene, toilet paper, tissues, diapers, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, hearing aids, virility drugs, vitamins

C02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

C03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals, pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

C04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, (INCLUDING E-COMMERCE & RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites, Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

C05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private education

C06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, movies, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

C07. BUSINESS PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, business telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, manufacturing equipment

C08. ADVERTISING & MEDIA
Advertising agencies, production companies, use of advertising, advertising effectiveness, website design & development, awards competitions, image libraries, marketing

C09. CORPORATE INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

C10.  CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation


D. CRAFT
The jury will reward the quality of Craft as demonstrated in the design or technical execution of websites or online content. This might take into account the quality of the graphic design, photography, illustration, copywriting or animation, the skilful use of music or sound design. The idea behind the execution in relation to the client or brand may be of little or no consideration to the jury, accepting, of course, that it is often integral to the work and cannot be ignored completely.

If the content gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

D01. COPYWRITING

D02. MUSIC/SOUND DESIGN

D03. ANIMATION

D04. INTERFACE & NAVIGATION

D05. ILLUSTRATION AND GRAPHIC DESIGN

D06. PHOTOGRAPHY

D07. VIDEO


E. OTHER INTERACTIVE DIGITAL SOLUTIONS

E01.  INTERACTIVE TOOLS
Downloadable or online tools, e.g. screensavers, loaders, widgets, tickers, organisers, calendars, diaries, counters, calculators, etc.

E02. COMMUNITY APPLICATIONS
Creative solutions for social networking and community sites e.g. Facebook, MySpace, Bebo, Second Life, Blogs

E03. GAMES
(i.e. games played online, NOT ads for games)
If the game is within a website, the URL must lead the viewer directly to the game in one click

E04. OTHER DIGITAL CHANNELS
Other digital advertising that does not fit in any of the categories above.
PLEASE NOTE: Entries in this category CANNOT be entered in any of the other categories but Craft.


F. VIRAL ADVERTISING
Please note: All entries in the viral categories MUST include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users etc.

F01. VIRAL VIDEO
Digital video spots. Entries in this category must be presented so that the judges can see how an individual was led to the video. E.g. posted within a website, sent virally. (see Tips for Entering Interactive).

PLEASE NOTE: A series of virals that form a campaign must be entered and paid for separately.

Entrants need to state if the video was made for the internet only or if it was also transmitted on TV or in the cinema before or after posting on the internet. This information will be supplied to the judges and will be considered while voting.

F02. VIRAL MARKETING AND EMAIL ADVERTISING, E-CARDS ETC.
Other type of viral communication that is not plain digital video spots. Including interactive videos, MySpace and Facebook profiles, Twitter pages, blogs and similar social networking sites

NOTE: Email entries must be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view. Alternatively entries can be submitted by email, as the original email sent to interactive@eurobest.com. In this case when, completing your online entry form, please put www.emailentry.com into the URL field

MOBILE

A01. MOBILE WEBSITES
Websites developed for mobile devices, including social networking sites, online commerce, news, sites using geo tagging etc. This includes standalone mobile websites purely accessible on a mobile device as well as other website content that is available on a mobile device and has been adapted accordingly.

Entries must be accessible on a mobile device.

A02. MOBILE APPLICATIONS AND OTHER DOWNLOADABLE TOOLS
Any application that is pre-installed on a mobile device, or that can be downloaded by customers from app stores and other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use.

A03. VIRAL MOBILE AND MESSAGING
Including best use of video, video content created especially for mobile devices, SMS and MMS messaging campaigns.

A04. MOBILE GAMES
Any game that can be played on a mobile phone, smartphone, PDA, handheld computer or portable media player.

A05. INTEGRATED MOBILE CAMPAIGNS: COMMUNICATION BETWEEN MOBILE AND OTHER MEDIA
Integrated Mobile Campaigns must include at least two different media types, one of which must be designed for a mobile device. Entries should highlight unique communication between the mobile device and offline media (e.g. use of QR codes in magazines, billboards). Other offline media types can include for example print, outdoor, radio. Please only include the mobile relevant aspects of the campaign in your entry.

Campaigns involving mobile and other online elements must be entered into INTERACTIVE.

RADIO

Each Radio entry can be submitted into ONE Product & Service category only. However, the same entry can also be entered into any of the CRAFT categories.

A. PRODUCT & SERVICE

A01. FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream

A02. ALCOHOLIC DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs

A03. NON-ALCOHOLIC DRINKS
Coffee, tea, chocolate & malt drinks, flavoured milk, still & carbonated drinks, fruit & vegetable juices, mineral waters

A04. HOUSEHOLD
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A05. HOME APPLIANCES/FURNISHINGS/ELECTRONICS & AUDIO VISUAL
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, torches, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers & personal software, DVD players, personal phone equipment incl. mobile phones & pagers (Please note: mobile phone service providers should be entered in Commercial Public Services)

A06. COSMETICS & BEAUTY, TOILETRIES & PHARMACY
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs

A07. CLOTHING, FOOTWEAR & ACCESSORIES
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A08. MISCELLANEOUS
Pet food & pet care products, gifts & greetings cards, pens, highlighters & personal stationery, tobacco & associated products

A09. CARS & AUTOMOTIVE SERVICES
Including jeeps & 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, GPS/navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A10. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundrettes/dry cleaners, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores & auctions, restaurants & bars

A11. TRAVEL ENTERTAINMENT & LEISURE
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games & consoles (e.g. PlayStation, Xbox, Wii etc.), lotteries, gambling, golf & country clubs, sex toys , dating services, social networking sites (e.g. Facebook)

A12. PUBLICATIONS & MEDIA
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias

A13. BANKING, INVESTMENT & INSURANCE
Banks, building societies, credit cards, current & savings accounts, money transfer services, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A14. BUSINESS EQUIPMENT & SERVICES
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions , office cleaning services (Please note: pens and highlighters should be entered in Miscellaneous)

A15. COMMERCIAL PUBLIC SERVICES
Telecommunications services, internet service providers, search engines, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges , correspondence courses, private practices (e.g. legal, architectural & landscaping services)

A16. CORPORATE IMAGE
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A17. PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES & CHARITIES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, appeals, blood & organ donation

B. CRAFT
The jury will reward the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the execution in relation to the client or brand should be of little or no consideration to the jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely.

If the ad gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

B01. BEST USE OF MUSIC AND/OR SOUND DESIGN

B02. BEST SCRIPTWRITING

B03. BEST USE OF RADIO AS A MEDIUM

DESIGN

A. CORPORATE OR BRAND IDENTITY

A01. CORPORATE IDENTITY SCHEMES
Including new or redesigned logos and trademarks

A02. POSTERS
For example film, exhibition, concert posters etc. (Note: Poster campaigns should be entered as a single entry)

A03. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS

A04. CALENDARS

A05. STATIONERY
Item or range, including business cards, letterheads etc.

A06. PUBLICATIONS
Books, annual reports, catalogues, brochures, press/media kits etc.

A07. SELF PROMOTION
Any type of media format – designed by agencies to promote themselves or other

A08. TYPOGRAPHY

A09. POINT OF SALE
In-store merchandising, product display, signage, structural graphics, shopping bags

A10. BROADCAST DESIGN AND GRAPHICS
Channel branding, programme branding, graphic overlays, title sequences, projections, (Note: this does not include TV programme promos or trailers.)

A11. DIGITAL DESIGN
To include Websites, microsites, banners, buttons, rich online media, CD-ROMs, touch-screen kiosks, digital installations etc.
(Note: websites are judged by design NOT function)

A12. ENVIRONMENTAL DESIGN
Temporary and permanent retail environments, seasonal display, mobile demonstration units, event stands, trade shows, presentations or demonstrations, concept stores, show rooms, museums, galleries & exhibits, including all aspects of brand inspired interiors.

Please note category A10. is focused on the consumer experience and engagement with the space and not architectural structure.


B. PACKAGING DESIGN
Note, entries in these categories must be for the packaging used to promote, sell or display the following items

B01. FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream, flavoured milk

B02. DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

B03. COSMETICS & TOILETRIES
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hair removal products, OTC medicines & tablets, vitamins & herbal remedies, insect repellents, skin remedies, condoms, prescription drugs

B04. HOUSEHOLD GOODS
Including home maintenance products, homewares, home appliances, furnishings, automotive, electronics, computers & audio-visual

B05. CLOTHING, SPORTS, LEISURE & RECREATION
Clothing, footwear, sportswear, jewellery, watches, sports and outdoor equipment, toys, board games, computer games, CD, DVD and record sleeves

B06. OTHER

B07. STRUCTURAL DESIGN
The jury will reward innovative design and creation of containers to promote and display the contents and will consider how the brand identity is enhanced by the shape, feel and functionality of the container.

This category is likely to include containers of liquids, gels, creams etc. Detergents and household cleaning products, air fresheners, paint, varnish, adhesives etc. Make-up, perfumes, & aftershaves, deodorants & body sprays, shampoos & conditioners, hair products, soap, shower & bath products, toothpastes, mouthwashes, shaving products including sauces, mayonnaise, oils, jams, honey, flavoured milk, yoghurt & yoghurt drinks, butter, margarine & spreads, spices & herbs, soups, baby foods, ice cream beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

PRINT/OUTDOOR CRAFT

The jury will reward the quality of Craft as demonstrated in the technical execution of Print and Outdoor ads. The idea behind the execution in relation to the client or brand should be of little or no consideration to the Craft jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
 
If the ad gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.


PRINT/OUTDOOR CRAFT

B01. BEST USE OF ART DIRECTION

B02. BEST USE OF COPYWRITING

B03. BEST USE OF ILLUSTRATION

B04. BEST USE OF PHOTOGRAPHY

TV/CINEMA CRAFT

The jury will reward the quality of Craft as demonstrated in the filmmaking process. The idea behind the execution in relation to the client or brand should be of little or no consideration to the Craft jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
 
If the film gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.


TV/CINEMA CRAFT

A01. BEST USE OF ANIMATION

A02. BEST USE OF COMPUTER GRAPHICS/SPECIAL EFFECTS

A03. BEST USE OF ART DIRECTION

A04. BEST USE OF CINEMATOGRAPHY

A05. BEST USE OF FILM DIRECTION

A06. BEST USE OF MUSIC

PR

If you enter in more than one category or additionally into other entry sections (e.g. Promo & Activation, Media), you MUST adapt your written submission, presentation board and support materials to highlight the elements most relevant to the chosen categories.

You must also supply a separate entry form and set of material for each entry and pay for each entry.

The presentation board in digital form and hard copy are compulsory requirements for ALL entries.


A. TECHNIQUE

A01. BEST USE OF DIGITAL PR
Including websites, microsites or Intranet sites, search engines, banners, mobile devices and other digital PR techniques to execute or support a PR campaign.

A02. BEST USE OF SOCIAL MEDIA
Including blogs, social networking sites, consumer generated content and applications.

A03. BEST USE OF LIVE EVENTS AND OR CELEBRITY ENDORSEMENT

A04. BEST USE OF SPONSORSHIP

A05. BEST LAUNCH OR RE-LAUNCH

A06. BEST USE OF MEDIA RELATIONS

Campaigns designed to create/promote the positive profile of a product or service through the mass media – newspapers, magazines, radio and television – in order to change attitudes among targeted media audiences and meet client/project objectives.


B. SECTORS AND SERVICES

B01. CONSUMER PRODUCTS
Including: Fast moving consumer goods (incl. foods, drinks), automotive, sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy.

B02. CONSUMER SERVICES
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.

Retail including e-commerce, restaurants, publications & media, business equipment and services, commercial public services.

B03. CORPORATE REPUTATION

Including: Corporate image, corporate social responsibility, environmental programmes, business to employee communications and change management.

B04. NON-CORPORATE
Including: Public Sector, Charities and Non-Profit Organisations, Trade Associations.

B05. PUBLIC AFFAIRS
Including Crisis & Issue Management.


C. BEST CAMPAIGN

C01. BEST INTEGRATED CAMPAIGN LED BY PR
Campaigns with three or more elements or channels that are predominantly PR driven.

INTEGRATED

For Integrated, there are no categories. All submissions will be judged together, regardless of product, service or budget.