• The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com, including an entries payment page and entry form.
• An entry sent online will not be considered complete until the corresponding material arrives at the Festival office or is uploaded and paid via BEAM.TV.
• All entries must be designed for screening, transmission or publication.
• All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That Client must have paid for all, or the majority of the media costs.
• All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.
• Entries cannot be submitted without the prior permission of the advertiser/owner of the rights of the advertisement.
• The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if they would like to submit the whole campaign as the entrant.
• Entries, which up to and including the final date of judging have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible. It is the responsibility of the entrant to withdraw their work should an infringement arise prior to the judging.
• The organisers may refuse entries, which offend national or religious sentiments or public taste.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio)

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received in the Eurobest Office in London or through our website no later than this date.

• Each advertisement constitutes one entry.
• Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
• "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team at tvcinema@eurobest.com for confirmation that your TVC is a teaser.
• Trailers comprising direct cuts from feature films or TV programmes
• cannot be accepted.
• Film entries may be entered in only one Product & Service category (Section A.) OR one Other Film Content category (Section B).  

 
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 31 October will incur costs.

We have provided some tips for entering TV/Cinema here .

No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc.) except for self promotional entries (e.g. Director’s reel)

All A. Product and Service entries must be no more than 3 minutes long.  Should your advert be over the 3 minute mark mark, we will require a media schedule to prove the legitimacy of the advert.

For B01.-B02. entries, there is no time limit however any submissions longer than 3 minutes must be submitted in their entirety as well as an excerpt/edit that is 3 minutes or less. 

All B03. Interactive Film entries must be submitted as a demo presentation lasting no more than 3 minutes.  It should be clearly demonstrated how the viewer was able to interact with the medium.

* When completing your TVC online entry forms, you will be asked if you intend to submit your entries using BEAM.TV, or by sending a DVD/CD:

BEAM.TV
You can enter a digital version of your film using BEAM.TV.

For further Beam TV assistance, please see the BEAM.TV FAQs.

• If you choose to enter your film from BEAM.TV, once you have completed your online submission, you will be able to proceed to upload your TV/Cinema media to BEAM.TV.  Please note there is an extra fee paid to Beam.TV by credit card only. This must be completed after you upload, in order to finalise your entry. However, this cost is likely to be less than the cost of preparing and shipping videotapes. See Beam.TV Fees below.
• A list of all the entries you have submitted online will be displayed. By clicking on "Awaiting attachment" you will then have to upload your TVC media directly from your computer or another source.

1. If you are already a BEAM.TV user and have your films stored there, you can select the option to attach from BEAM.TV. If you encounter any problems, please contact Beam.TV directly at awards@beam.tv.

2. If you do not already use BEAM.TV, you can upload your film media directly from your computer, or FTP the file.

• When you upload your entry via Beam.TV, we require either an mpeg2 OR an H264 QuickTime file for each film you are entering to the Festival. See the File Requirements chart below for further specifications on your entry files.
• Ensure you do not include the clock in your encode.

Awards entries to Beam must be made to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

For further file specifications, please see our BEAM.TV FAQs.

Detailed file specifications also listed below:

Program Stream

H264 Quicktime
We recommend that the files are made using Apple Quicktime Player (currently v7.6.2) which can be downloaded for free but you will need the 'PRO' upgrade to export files. This can be purchased direct from the download page for around $30. http://www.apple.com/quicktime/.

To create an H264 Quicktime please click on http://www.beam.tv/workspace/dataOpen/SPyqtxVyDb for a demonstration.

BEAM.TV Fees
If you do not already have a Beam.TV account, you must pay a once-only charge (paid by credit card only) after each file is uploaded. This finalising fee is separate from the Spikes Asia entry fee and must be paid after your upload is complete.

Your entry is not considered complete until you have paid the Beam.TV finalising fee.

*The Season Pass includes unlimited digital delivery to all awards via BEAM.TV for a one-off payment.  Please contact BEAM.TV directly for more information at awards@beam.tv.

CD/DVD
If you prefer, you can still send your entries on a PC-compatible Data CD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD(s) and send them with a copy of your entry forms.

CD entries should be supplied as follows:

• MPEG2 Format only: Encoded as a high quality video (mpeg2 format only), and at a rate of 8-10 megabits per second.
• The resulting mpeg2 file should have audio and video as one file, and follow the File Requirements chart above.

Please do NOT send Windows Media Video, Quicktime or other file formats on the disc.

Entries in the same campaign may be submitted on ONE CD.

If you have completed your submission online and uploaded all necessary files during the online entry process, and via BEAM.TV, there is no need to send anything further to the Eurobest office. If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +44 (0)207 7728 4030 or payments@eurobest.com.

Otherwise, please include all the following items when sending your entries to Eurobest:

• A completed entry and payment form for each entry including your Bank Transfer confirmation if applicable
• Entry materials as specified above

Please send by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE EUROBEST OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Euro per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Eurobest office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Eurobest office.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €270 is applicable on EACH TV/Cinema entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA. 

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download the tips for entering TV/Cinema here.

Download information about the CD requirements for entering TV/Cinema here.

Download the BEAM FAQ here.

Download complete Categories and Rules PDFs.

• The Festival is open to all those involved in advertising and communication - Advertising Agencies, Advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
• The Organisers may refuse entries, which offend national or religious sentiments or public taste.
• Advertisements must not have been entered in Print in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• Only one party may enter an advertisement, i.e. Agency or Client, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• All entries must have been made within the context of a normal paying contract with a client, except in the case of charities and public services categories. That Client must have paid for all, or the majority, of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during judging.
• All entries must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.
  

• Entries into the Print category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded in the Print category. Entries in the charities and public services categories are excluded.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio).

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event that two different entrants submit the same entry, only the first entry will be accepted.
• Each advertisement constitutes one entry.
  Advertisements which form a campaign must be entered and paid for as single entries, e.g. 3 ads which form a campaign must be paid for as 3 separate entries, but can be shown consecutively.
• Press teaser campaigns, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.
• Each Print entry can be submitted into ONE Product & Service category only. However, the same entry can also be entered into any of the CRAFT categories.
  The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com.
• Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.
• Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

You must supply:

• One unmounted proof of each entry

This will be used by the Jury for judging and should be approximately 60 cm x 40 cm (A2). Any proofs submitted which are larger than these dimensions will be folded.

• One mounted proof of each entry as follows:

For Print ads, supply 1 appropriate mounted proof.
This will be used, if the ad is shortlisted, in the Print exhibition. It should measure approximately 60 cm x 40 cm (A2) including the mount and be mounted on black lightweight card with a copy of the entry form on the back (no foam board).

• One digital image of each entry strictly in the following format:

Jpeg, 300 dpi, RGB. Size: the longest side must be approximately 420mm. Digital images can be uploaded online (max 10MB) or supplied on PC compatible CD-ROM. Please name all images with the title of the entry.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self-promotion, nor any reference to anyone who has contributed to the entry.

For further assistance and guidance on preparing your Print entries, please contact print@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 1 October 2010

The following material and documents:

• Print Entries Payment and Entry Forms
• Both unmounted and mounted proofs
• PC Compatible CD-ROM containing a digital image of each entry  (If not uploaded)
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

The entry fee of €270 is applicable on EACH Print entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows; 

BANK TRANSFER to:
Account Name: Eurobest Awards
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA. 

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
  Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download the tips for entering Print here.

Download complete Categories and Rules PDFs.

• The festival is open to all those involved in advertising and communication - Advertising Agencies and Advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Advertisements must not have been entered in the Outdoor categories of the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
• All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations, and that client must have paid for all of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Eurobest office, and the entry has been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.

• Entries into the Outdoor category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded in the Outdoor category. Entries in the charities and public services categories are excluded. The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio)

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event that two different entrants submit the same entry, only the first entry will be accepted.
• Each advertisement constitutes one entry.
  Advertisements which form a campaign must be entered and paid for as single entries, e.g. 3 ads which form a campaign must be paid for as 3 separate entries, but can be shown consecutively. Some ambient entries can show several examples of a similar idea. These can be presented as a single entry; however, where the work is made up of different creative executions, the organisers will request that entrants split up single entries into multiple entries.
• Outdoor teaser campaigns, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.
• Entries may be submitted in one Outdoor category only. However, the same entry can also be entered into any of the CRAFT categories. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received in the Eurobest office, and the entry has been paid for.
• Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
  Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.
• Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

You must supply:

One unmounted proof of each entry
This will be used by the Jury for judging and should be approximately 60 cm x 40 cm (A2). Any proofs submitted which are larger than these dimensions will be folded.

One mounted proof of each entry as follows:

• For Outdoor ads, supply one appropriate mounted proof or photograph of the actual poster site.
• This will be used if the ad is shortlisted, in the Outdoor exhibition. It should be mounted on black lightweight card (not foamboard) with a copy of the entry form on the back, and measure approximately 60 cm x 40 cm (A2) including the mount.

One digital image of each entry strictly in the following format:

• JPEG, 300 dpi, RGB.
• Size: the longest side must be approximately 420mm.
• Digital images can be uploaded online (max 10MB), or must be supplied on PC compatible CD-ROM.
• Please name all images with the title of the entry.

Optional Support Material (Ambient):

• You may wish to provide a short audio-visual presentation to support some Ambient entries. They should be no longer than 2 minutes. Please also supply a short version no longer than 45 seconds; this may be used in the Awards Ceremony for winning Ambient entries. All AVPs must be in Mpeg2 format and should be submitted on PC compatible CD-ROM. Videos should be tailored to the Outdoor category and will only be shown to the jury if they are completely relevant and necessary to explain the entry, where a presentation board isn’t enough. Please note we ALWAYS require a jpeg image.
• Video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and possibly on the winners website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

MPG2 File Encoding Standards
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

For further assistance and guidance on preparing your Outdoor entries, please contact outdoor@eurobest.com.

We have also provided some tips for entering Outdoor, please click here

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 01 October 2010

The following material and documents:

• Outdoor Entries Payment and Entry Forms
• Both unmounted and mounted proofs
• PC-compatible CD-ROM containing a digital image of each entry (if not uploaded)
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD-ROM.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 01 October 2010.

The entry fee of €270 is applicable on EACH Outdoor entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:
Account Name: Eurobest Awards
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA. 

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010. 

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
  Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
  
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
  
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
  
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.
  

Download the tips for entering Outdoor here.

Download complete Categories and Rules PDFs.

• The Festival is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Advertisements must not have been entered in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• Only one party may enter an advertisement into ONE Product & Service category, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted into one or more Product & Service categories by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if they would like to submit the whole campaign as the entrant.
• If one company has entered an advertisement into a Product & Service category, the same advertisement may also be entered into one or more Craft categories. This can be done by the same entrant company, or by a different entrant company (eg. the Production Company).
• All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations, and that client must have paid for all of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Eurobest Office, and the entries have been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, translated versions may be supplied as supporting material if the entry did not originally air in English, provided the original is also submitted, and that the English version is an exact translation of the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on ‘scam’ entries here

• Entries into the Radio category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries in the charities and public services categories are excluded from winning the Radio Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network, or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio)

For more information on Special Awards and their calculation please click here.

All materials, documentation and payment must be received in the Festival office in London, or through our website no later than this date.

• Only one party may enter an advertisement into ONE Product & Service category, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same spot is submitted into one or more Product & Service categories by two different entrants, only the first entry will be accepted.
• Each advertisement constitutes one entry. Advertisements which form a campaign must be entered and paid for as single entries, i.e. three ads which form a campaign must be paid for as three separate entries, but can be shown consecutively.
• Radio teasers, which are meaningless as standalone ads and which do not include the name of the product/brand, are usually considered as one entry. If you are unsure, please contact radio@eurobest.com
• Each Radio entry can be submitted into ONE PRODUCT & SERVICE CATEGORY only. However, the same entry can also be entered into any or all of the CRAFT categories. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

Information on the Entry Forms will be reproduced if your ad is shortlisted or a winner.

It is very important that this information be full and correct. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

We have provided some tips for entering Radio: Please click here.

The required materials for Radio entries fall into two categories:

1. MP3 FILES:

• We require one digital file for each entry, strictly in the following format: MP3 Format. NO OTHER FORMATS WILL BE ACCEPTED.    
• The MP3 specification for Radio entries is as follows: Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.
• The maximum length for each entry is 180 seconds.
• All entries MUST be submitted in the original language of the ad.
• If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
• If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English. Without such proof, the jury may withdraw the entry from judging without prior notice.
• All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.
• If supplied, the English language version MUST be an exact translation of the original. Both the script and the sound effects used must be identical to the original, and it is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience. Therefore, it will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances in the Brief Explanation section.
• We strongly advise that the voice actors used in translated versions are the same gender as those used in the original ad. If this is not done, and we feel the change of gender unfairly contributes to the effect of your ad, we will ask you to supply an alternative version, and we may have to withdraw the translated version from judging.
• Each version of the ad MUST be submitted as a separate MP3 file. When submitting two versions of the ad, please ensure you do not include both versions in one file.
• Participants who enter online will be able to upload MP3 files to the website as part of their entry. We strongly recommend that you use the online upload facility to submit your MP3(s). Alternatively, entries can be sent on PC-compatible CD-ROM. If submitting on CD-ROM, please save each version of each entry as a separate file and name all files with the entry number and title of the entry. If possible, please include all files for all your entries on one CD-ROM.

2. WRITTEN SCRIPTS:

• All entrants must submit a full and accurate English script for each ad entered. If the ad was originally aired in another language, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
• The script(s) must be EXACT TRANSCRIPTIONS of the original ad(s), and of the translation(s) if applicable. The Festival reserves the right to edit any scripts which are not exact reproductions of the audio file(s) provided. Alternatively, you may be asked to resupply the script.
• Scripts must be supplied in Roman characters only, as the system will not recognise foreign characters. Roman characters with accents (e.g. ö, ñ etc.) are acceptable.

For entries within the Craft categories, you may also supply additional supporting materials. For assistance and guidance on preparing your Radio entries, please contact radio@eurobest.com

If you have completed your Radio submission(s) online, and you have uploaded all necessary files during the online entry process, there is no need to send anything further to the Festival office.

If you have not uploaded your MP3(s) online, and are sending files on CD-ROM by post, please include the following material and documents:

• Radio Entries Payment and Entry Forms
• CD-ROM containing an MP3 file for each entry IN THE ORIGINAL LANGUAGE and, if applicable, in ENGLISH
• Copy of bank transfer confirmation if applicable

If you have chosen to upload your MP3(s) with your online entry, please do not send these files again on CD-ROM.

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

Deadline: 1 October 2010

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE EUROBEST OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

If your parcel contains more than one type of entry (e.g. Design, Print and Radio) please include all labels on the outside of the package as well as on the separate packages inside.

A Customs Invoice should be included in this consignment which should be clearly marked "FESTIVAL MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal, e.g. £0.50 (50 pence) per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Eurobest office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Eurobest office.

The Organisers cannot guarantee acceptance of your entry if received in the London festival office after 1 October 2010.

The entry fee of €270 is applicable on EACH Radio entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards 
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc,
City of London Office
PO Box 12258
1 Princes Street
London
EC2R 8PA

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD, and any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge, at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection, or extracts of the collection, may not be copied, marketed or sold by any organisation other than the Festival Organisation, or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition, and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes, on condition that this is correctly described.
• All entrants must accept that their entries may be used in our archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries, and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download the tips for entering Radio here.

Download the tips for uploading MP3 files for Radio entries here.

Download complete Categories and Rules PDFs.

Please NOTE that THE SAME JURY WILL JUDGE both Direct and Promo & Activation entries. Please read both definitions carefully to ensure that your entry has been submitted in the most appropriate section.

If you choose to submit an entry in both Direct AND Promo & Activation, you MUST ensure the entry adheres to the criteria of both sections. You MUST also adjust your presentation board/AVP and written submission accordingly.

Prizes will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.

DIRECT
The definition of Direct Marketing encompasses targeted direct communication designed to generate response or specific action whilst building and prolonging relationships. It is NOT limited only to work that contains a response mechanism - coupon, phone number etc., but should have had some directly attributable affect on behaviour and should be concerned with obtaining a measurable response.

• The Festival is open to all parties involved in the use of Direct Marketing for advertising purposes, such as direct marketing agencies, advertising agencies, advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the promotion or event.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Entries must not have been entered in Direct in the Festival in previous years.
• Entries which, up to and including the final day of judging, have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw such work should any infringement arise prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2010.
• Entries may not have been entered in the Direct Section of the Festival in previous years, except for those in Category B01 - Loyalty/Continuity Schemes.
• Only one party may enter an advertisement, i.e. Agency or Client, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• All entries must have been made within the context of a normal paying contract with a client, except in the case or self-promotion or non-profit organisation. That Client must have paid for all, or the majority of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been fully paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on ‘scam’ entries here.

• Entries into the Direct category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
  The jury's voting will be based on four criteria: Creativity, Strategy, Execution and Results. 
• Each entry will receive  four marks which will make up the total vote and these marks will be weighted as follows:

• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Direct Grand Prix must be awarded. Entries in the charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze awards in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.
• All entries must relate to a single, creative execution. Entries that encompass multiple executions/creative components should either be entered into the ‘Best integrated Campaign’ category (3 or more DIFFERENT executions) or broken down and entered as separate entries where appropriate.
• An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Integrated Campaign led by Direct Marketing. However, in this case, you must supply a separate entry form and set of materials for each entry and you must pay for each entry.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.
• Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

Within the entry form, you will be required to submit the following information:

• Describe the brief/objective of the direct campaign. (100 words max)

--Was the target audience drawn from existing customers, or new customers.
--What was the strategy of the campaign?

• Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. (100 words max)

• Explain why the creative execution was relevant to the product or service. (100 words max)

--Explain the strength of the creative and originality
--Describe why it is most appropriate to the brand

• Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and return on investment. (100 words max)

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this written submission.

For Tips on Entering Direct, click here.

1. COMPULSORY MATERIALS
For all entries, you must supply a PRESENTATION BOARD in Digital form AND Hard copy:

* For each entry you must supply one Jpeg of the Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
* Digital files can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images (Jpeg) for all your entries on one CD-ROM.

You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60cm x 40cm). Do not use glue to affix your entry form on the back of the board.

IMPORTANT

• The Presentation Board MUST be contained on one page.   
• It should contain some key visuals and a simple, clear summary in English of the written part of your entry. No more than 100 words total on the Presentation Board.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Please do not add the category code or title to your board as this may be subject to change during the entry process.
• The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.
• Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

SUPPORTING MATERIALS
In addition, you should supply relevant support material, depending on the type of entry you are submitting.

• For Mailing entries, please supply 1 or 2 copies of the actual mailing piece.
• For Print/Outdoor, please supply please supply 1 proof or copy of the newspaper, magazine or insert as appropriate.
• For TV and Infomercial entries, please supply 1 Mpeg2 of the spot. TV entries should be no longer than 3 minutes. If necessary, please edit accordingly.
• For Ambient Media, please supply 1 copy of the actual sample, video or photographs as appropriate.
• For Radio entries, please supply the ad as an MP3 on a PC compatible CD-Rom.
• For digital or interactive entries, please supply a URL or the original email including the “subject” and “from” fields to direct@eurobest.com.

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS
All materials must be supplied in the following formats:

Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send it on a URL. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).
Print/Outdoor: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.
Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1. Audio cassettes cannot be accepted.

AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:
For guidance on how best to present your Audio-Visual presentation please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “video clip” to support your entry which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner post-Festival promotions and on the Eurobest winners website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Your presentation should be no longer than 2 minutes. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio-visual material as an MPEG2 file on a PC compatible Data CD/DVD. Do not send it on a URL. Please note the maximum file size is 240MB. If your file is larger, please send it on a CD/DVD.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 2 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

2) Short version: 45-60 seconds
Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

Please do NOT send it as a URL, Windows Media Video, Quicktime or other file formats.

MPG2 File Encoding Standards
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact direct@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 1 October 2010

Please send the following material and documents:

• Direct Entries Payment and Entry Forms
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC compatible CD/DVD containing a digital file of your Presentation board (if not uploaded online)
• Supporting Materials
• Up to 2 minute and/or 45-60 second Videoclip on a PC compatible CD/DVD (if supplied)
• Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE".

If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €270.00 is applicable on EACH Direct entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Payment should be made either:
Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:

Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant 
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Direct here.

Download complete Categories and Rules PDFs.

Please NOTE that THE SAME JURY WILL JUDGE both Direct and Promo & Activation entries. Please read both definitions carefully to ensure that your entry has been submitted in the most appropriate section.

If you choose to submit an entry in both Direct AND Promo & Activation, you MUST ensure the entry adheres to the criteria of both sections. You MUST also adjust your presentation board/AVP and written submission accordingly.

Prizes will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.

PROMO & ACTIVATION
The definition of Promo & Activation for the purpose of Eurobest is an activity designed to create immediate activation and/or offer for the sale of a product or service. This may be effected using samplings, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation awards will be given to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

• The competition is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers, etc.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights to the advertisement.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
  In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2010.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com, including an entries payment page and entry form.
• All Entries must be designed for screening, transmission or publication.
• Entries must have been created within the context of a normal paying contract with a client, except in the categories for charities and non-profit organisations. That client must have paid for all, or the majority of, the media costs.
• The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• Only one party may enter an advertisement, i.e. agency or production company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• Entries which up to and including the final date of judging have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw their work should an infringement arise prior to the judging.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• The jury's voting in the second round will be based on four criteria: Creativity, Strategy, Execution and Results. Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

          Creativity - 30%
          Strategy - 20%
          Execution - 20%
          Results - 30%

• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received in the Eurobest Office in London or through our website, no later than this date.

For guidance on how best to present your entry please click here

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.
• All entries must relate to a single, creative execution. Entries that encompass multiple executions/creative components should either be entered into the ‘Best integrated Campaign’ category (3 or more DIFFERENT executions) or broken down and entered as separate entries where appropriate.
• An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Integrated Campaign led by Promo & Activation. However, in this case, you must supply a separate entry form and set of materials for each entry and you must pay for each entry.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.
• Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

Within the entry form, you will be required to answer the following questions:

• Describe the objective of the promotional campaign (100 words maximum.
• Describe how the promotion developed from concept to implementation (100 words maximum).
• Explain why the method of promotion was most relevant to the product or service (100 words maximum).
• Describe the success of the promotion with both client and consumer including some quantifiable results (100 words maximum).

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 31 October will incur costs.

For guidance on how best to present your entry please click here

1. COMPULSORY MATERIALS
For all entries, you must supply a Presentation Board in both digital and hard copy formats

• For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
• For your convenience, you will be able to upload the JPEG image on our website when submitting your online entry. Alternatively, JPEGs can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM.
• You must also send an A2 sized print out/hard copy of your Presentation Board, laminated (encapsulated in plastic) or mounted on foamboard, of approximately 40 x 60cms.

• The Presentation MUST be contained on a single board.   
• It should contain key visuals and a simple, clear summary in English of the written submission part of your entry i.e. objective, development and results. There must be no more than a 100 words.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Do not add the category code or title to your board as this may be subject to change during the entry process.

The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.

Whenever possible, we advise you to replace any non-English copy on the ad with an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

2. SUPPORTING MATERIALS
If appropriate, you may supply a piece of relevant support material, depending on the type of entry you are submitting.

Excess support material may not be shown to the Jury.

• For Promo & Activation response TV and infomercial entries, please supply ONE MPG2 file of the spot on a PC-compatible Data CD/DVD (see also audio visual presentation). TV entries should be no longer than 2 minutes. If necessary, please edit accordingly.
• For alternative media/field marketing entries, please supply 1 copy of the actual sample, video or photographs as appropriate.
• Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.
• Digital/Interactive: Enter your URL online when submitting your entry. Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. All entries in this category should be submitted by email, as the original email sent to promo@eurobest.com.

For further assistance and guidance on preparing your Promo & Activation entries, please contact promo@eurobest.com.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY
For guidance on how best to present your Audio-Visual presentation please click here

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “videoclip” to support your entry and should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Eurobest promotions and on the Eurobest winners website.

Your presentation should be 2 minutes maximum. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio-visual material as an MPEG2 file online or on a PC-compatible Data CD/DVD. Please note the maximum file size is 240MB. If your file is larger, please send it on a CD/DVD.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

We will not accept Audio-Visual presentation in Quicktime, Windows Media video, DVD or any other file format.

DO NOT send your AVP on a URL.

MPG2 File Encoding Standards
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file (ie. muxed), encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact promo@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 1 October 2010

Please send the following material and documents:

• Promo and Activation Entries Payment and Entry Forms
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC-compatible CD/DVD containing a digital file of your Presentation board (if not uploaded online)
• Supporting Materials
• Up to 2 minute and/or 45-60 second Videoclip on a PC compatible CD/DVD (if supplied)
• Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €270 is applicable on EACH Promo & Activation entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Payment should be made either:
Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:

Account Name: Eurobest Awards    
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010. 

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Promo & Activation here.

Download complete Categories and Rules PDFs.

• The Festival is open to all parties involved in interactive communications for advertising purposes.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement or work.
• The Organisers may refuse entries which might offend national or religious sentiments or public taste.
• Entries must not have been entered in the Interactive category in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010. Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.
• All entries must be designed for posting on the Internet or other digital channels.
• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
• All entries must have been made within the context of a normal paying contract with the client, except in the charities and public services categories. That client must have paid for all or the majority of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. An entry made via the website will not be considered complete until your entry URL is live online and payment has been received.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.

• Entries into the Interactive category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Interactive Agency of the Year Award is given to the agency that obtains the highest score for entries in the Interactive section, irrespective of whether these have been entered by the agency or another party.

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received through our website no later than this date.

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
• Each website, banner or viral constitutes ONE entry.
• Banners, e-mails and virals which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.
• You must submit one URL per entry that leads the viewer straight into your entry.
• Presentation pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry may be included on the launch page, as well as a presentation video (which MUST NOT be longer than 2 minutes). Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival. Do not supply presentation pages leading to more than one piece except when entered in B01 - Digitally Led Integrated Campaigns.
• Your entry must be accessible WITHOUT login or password.
• Please do not send any physical material. We cannot accept video clips on CDs or boards.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. An entry made online will not be considered complete until your entry URL is live and online and payment has been received.
• All entries will be cached and archived on 31 October 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 31 October 2010 and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 31 October 2010 may result in disqualification.
• All entries submitted in the Banners and Other Rich Media category must show the ad in the context of a webpage as it was originally displayed.
• Entries in the Viral Advertising category must include as much information about the results and effectiveness as possible, ideally with a number of views/hits/forwards/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry.
• All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.
• You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL. 

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.

For Tips on Entering Interactive, click here.

You must submit the following items:

• All entry forms must be completed online at www.eurobest.com.
• Please make sure that your entry is accessible online by 31 October 2010 at the latest and until 31 December 2010.
• Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time.

Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

It will be in your interests to explain or translate any specific word play or local social, cultural or political references and nuances.

For further assistance and guidance please contact interactive@eurobest.com

The entry fee of €270 is applicable on EACH Interactive entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Payment should be made either:
Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:

Account Name: Eurobest Awards 
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• 1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. 
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
  Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to Eurobest Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Interactive here.

Download complete Categories and Rules PDFs.

Media will reward focused creativity in media. The jury will be looking not just for brilliant ideas, but moreover, ideas that work. Successful entries will demonstrate thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy and how the media solution maximised business results for a successful outcome.

• The Festival is open to all parties involved in the use of media for advertising purposes, such as media agencies, advertising agencies, advertisers, media-owners, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Media solutions must not have been entered in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010. Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2010.
• Only one party may submit an entry, ie – Media or Advertising Agency, and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrants, only the first entry will be accepted.
• All media solutions submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations, and that client must have paid for all of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entries must be completed online at www.eurobest.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here

• Entries into the Media category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• The jury's voting will be based on 3 criteria, listed below. Each entry will receive 3 marks which will make up the total vote and these marks will be weighted as follows:

• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded in Media. Entries in the charities and public services categories are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may submit an entry, e.g. – Media or Advertising Agency, and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrants, only the first entry will be accepted.
• Each advertisement constitutes one entry.
• All entries must relate to a single, creative execution. Entries that encompass multiple executions/creative components should either be entered into the ‘Best integrated Campaign’ category (3 or more DIFFERENT executions) or broken down and entered as separate entries where appropriate.
• An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Use of Integrated Media. You must supply a separate entry form and set of material for each entry and pay for each entry. You must also tailor each entry to suit the category you are entering, rather than submitting the same entry in multiple categories
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.
• All entries must be completed online at www.eurobest.com. Please note that entries made online will not be considered complete until all the relevant entry materials have been received in the Eurobest office, and the entry has been paid for.
• Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October may incur costs.

Within the entry form you will be required to answer the following questions:

1.    Insights, Strategy and the Idea (150 words max)

• What were the business, marketing and communications objectives that lay behind the case?
• Describe the target audience and their relationship with the brand
• Explain the unique insight that shaped the idea
• How was it relevant to both the client and the target audience?

2. Creative Execution (150 words max)

• What was the creative strategic solution?
• Describe the different channel(s) and how they worked together to maximise the campaign

3. Results and Effectiveness (100 words max)

• What happened as a result of the communication activity?
• How did the communication achieve the goals and influence business outcomes?
• Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this written submission.

For Tips on Entering Media, click here.

1. COMPULSORY MATERIALS
PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital and hard copy formats.

• You must send this as a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm, either online or on a PC compatible CD/DVD.
• You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard. (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain key visuals and a simple, clear summary in English of the written submission part of your entry, i.e. Brief, Execution, and Results. There must be no more than 100 words on the presentation board.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Please do not add the category code or title to your board as this may be subject to change during the entry process.
• The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.
• You MUST adjust your presentation board to the category and section you are entering. If the same entry is entered into other entry sections, e.g. Outdoor, please make sure the board is adapted to Media.

For further assistance and guidance on preparing your presentation, please contact media@eurobest.com.

2. SUPPORTING MATERIALS
In addition, you should supply relevant support material, depending on the type of entry you are submitting. You MUST supply AT LEAST the material relating to the Media category you are entering as follows:

• For Best use of Television/Cinema, please supply 1 Mpeg2 of the spot(s) (only if not featured in the explanatory videoclip). DO NOT send it on a URL. Please see below for accepted formats.
• For Best use of Radio, please supply a CD-ROM containing your radio spot as an mp3 file in English or with English transcript attached.
• For Best use of Magazines/Newspapers, please supply actual magazines or newspapers containing the ad(s).
• For Best use of Outdoor, please supply proof(s) of the ad(s) or photo(s) of the ad(s) in-situ. No larger than 64 x 48 cm.
• For Best use of Ambient media, please supply photo(s) of the ad(s) in-situ. No larger than 64 x 48 cm.
• For Special Events/Stunts, please supply photographs of the events or stunts.
• For Best use of Digital Media and Best use of Social Media Marketing, please supply the appropriate URL(s) which needs to be accessible by 15 October 2010 at the latest, and throughout the Festival to the 9 December 2010.
• For Best use of Integrated Media, you should supply any of the above as appropriate.

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS
All materials must be supplied in the following formats:

Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send it on a URL. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (for guidance on AVPs and file encoding standards, see below).

Print/Outdoor: As Jpegs, 300 dpi, RGB, with longest side 420mm, on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.

Radio or Audio files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1.

Display materials: Send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY
For guidance on how best to present your Audio-Visual presentation please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “videoclip” to support your entry. This AVP will be viewed by the Jury during voting and deliberations, and will be used if your entry is a winner in post-Festival promotions and on the Eurobest winners website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Ideally, please supply 2 versions of your presentation, as follows:

1) Long version: a maximum of 2 minutes
This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.
 
2) Short version: 45-60 seconds
Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

Please supply your audio visual material as an MPG2 file format ONLY on a PC-compatible Data CD/DVD. DO NOT send it on a URL.

MPG2 File Encoding Standards
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.

Please do NOT send it as a URL, Windows Media Video, Quicktime or other file formats.

For further assistance and guidance on preparing your presentation, please contact media@eurobest.com

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the BARCODED LABEL supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Media, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 1 October 2010

The following material and documents:

• Media  Entries Payment and Entry Forms
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC compatible CD/DVD containing a digital file of your Presentation board (if not uploaded online)
• Supporting Materials
• Up to 2 minute and/or 45-60 second Videoclip on a PC compatible CD/DVD (if supplied) *Not to be sent as a URL
• Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD-Rom.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €270 is applicable on EACH Media entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Media here.

Download complete Categories and Rules PDFs.

Design celebrates the creative use of design as a lever to influence consumers, and its use as an aid to the communication of brand and product messages.

Entries will be awarded for their Creativity, Originality, Execution and the level of Consumer Engagement

Categories include Packaging Design and Brand Identity.
Design does not include entries for product design or architectural design, except within the confines of the category descriptions.

The Jury will be made up of top creatives from design agencies and design departments within advertising agencies.

• The Festival is open to all parties involved in design and advertising.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand promoted.
• Entries cannot be submitted without the prior permission of the client/owner of the rights of the advertisement.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Entries must not have been entered in Design in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• Only one party may enter an advertisement to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• All entries must have been created within the context of a normal paying contract with a client, except entries for charities and public services or in the case of self-promotion. That client must have paid for all, or the majority of, the production costs.
• The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
• All entries must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
  The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.

• Entries into the Design category will be viewed and voted for by the Jury prior to the judging in Hamburg. From this voting, a certain number of entries in each section will be selected for the next stage of judging.
• The Jury will then meet in Hamburg in December to vote on the entries and select finalists and winners
• The jury's voting will be based on 4 criteria: Creativity, Originality, Execution and the level of Consumer Engagement. Each entry will receive 4 marks which will make up the total vote and these marks will be weighted as follows:

• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.
• All entries must relate either to one item or range of items. Entries relating to more than one range (even if promoting the same client), must be entered and paid for as separate entries. 
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. 
• All entries must be completed online at www.eurobest.com. Please note that entries made online will not be considered a complete entry until all the relevant entry materials have been received in the Eurobest office and have been paid for.
• Within the entry form, you will be required to submit the following information:

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Eurobest and also after Eurobest in league tables. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

For Tips on Entering Design , click here

1. COMPULSORY MATERIALS
PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital and hard-copy formats.

• You can upload in digital format online (max 10MB) or send as a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm, on a PC compatible CD-Rom.
• You must also send an A2 sized (approximately 40 x 60cms) hard copy of your Presentation Board, which should be mounted on cardboard (not foamboard)
• This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry (see Entry Form above). There must be no more than 100 words in total on this presentation board. To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on the key visuals of your entry and only on the key points of your explanation.
• The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.

You must not refer to the name of your agency or any contributing design or creative companies on this Presentation Board.

2. SUPPORTING MATERIALS
For ALL entries you must supply 1 or more clear, high quality images of the product or item for publication purposes. This should be uploaded online as a Jpeg 300 dpi RGB with longest side 420mm (max 10MB), or sent on a CD-Rom.

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

YOU MUST SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED

• For corporate identity schemes, wherever possible please supply at least 3 actual examples of the logo or trademark in place e.g. stationery, business cards and other literature, vehicles, packaging etc. If this is not possible or practical, please supply images in Jpeg format.
• For posters, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For flyers, tickets, invitations, postcards, Christmas and other greetings cards please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For a stationery item or range, please supply a set of actual examples e.g. letterhead, business card, compliment slip
• For books, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For publications, including annual reports, catalogues and brochures, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For typography, please supply an actual example of the piece. If this is not possible or practical, please supply images in Jpeg format.
• For self promotion, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For point of sale, product display, signage, structural graphics, please supply 3-5 images in Jpeg format of the item in situ. If practical, you can supply the actual piece as long as it is collapsible or can be folded.
• For broadcast design and graphics, please supply an audio-visual presentation in MPEG2 format.
• For digital design, please supply a URL link, which must be active by 15 October.  
• For environmental design please supply 3-5 images in JPEG format showing different views of the interior or exhibition, including a floor plan or layout if helpful or practical. You may also supply a short audio-visual presentation including a walk-through of the space if preferred. All video content must be supplied as MPEG2 and should be no longer than 2 minutes.
• For packaging design and 3D design, please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in Jpeg format. Please note, your entry may be disadvantaged if you cannot supply at least one sample.

You may also supply limited additional supporting material if appropriate.

You may supply a short audio-visual presentation (no longer than 2 minutes) for any entry if you feel it is applicable. All video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Eurobest winners website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

Please supply your audio visual material as an MPEG2 file on a PC compatible Data CD/DVD. Please note the maximum file size is 240MB. If your file is larger, please send it on a CD/DVD.

MPG2 FILE ENCODING STANDARDS
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.

We have provided some Tips on Entering Design: Please click here.

For further assistance and guidance on preparing your presentation, please contact design@eurobest.com

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Design, Print  and Outdoor ) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 01 October 2010

Please send the following material and documents:

• Design  Payment and Entry Forms
• PC Compatible CD containing a digital file of your Presentation board (if not uploaded online)
• Mounted or hard copy of your Presentation Board (NOT foamboard)
• Supporting Materials
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email. Please note the Festival's new address above.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD Rom.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 01 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €270.00 is applicable on EACH Design entry.

There is a registration fee of €228, to be paid once.

For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
• Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
  Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the
  In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Design here.

Download complete Categories and Rules PDFs.

• The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com, including an entries payment page and entry form.
• An entry sent online will not be considered complete until the corresponding material arrives at the Festival office or is uploaded and paid via BEAM.TV.
• All entries must be designed for screening, transmission or publication.
• All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That Client must have paid for all, or the majority of the media costs.
• All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.
• Entries cannot be submitted without the prior permission of the advertiser/owner of the rights of the advertisement.
• The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if they would like to submit the whole campaign as the entrant.
• Entries, which up to and including the final date of judging have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw their work should an infringement arise prior to the judging.
• The organisers may refuse entries, which offend national or religious sentiments or public taste.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio)

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received in the Eurobest Office in London or through our website no later than this date.

• Each advertisement constitutes one entry.
• Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be
• entered again as a single entry and vice versa.
• Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team at tvcraft@eurobest.com for confirmation that your TVC is a teaser.
• Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.
• Ads can be entered in one category per medium only.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 31 October will incur costs.

We have provided some tips for entering TV/Cinema Craft here.

• No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc.)
• All entries in the Product & Service categories must be no more than 3 minutes long. Should your advert be over the 3 minute mark, we will require a media schedule to prove the legitimacy of the advert.
• When completing your TVC online entry forms, you will be asked if you intend to submit your entries using BEAM.TV, or by sending a DVD/CD.

BEAM.TV
You can enter a digital version of your film using BEAM.TV.

For further Beam TV assistance, please see the BEAM.TV FAQs.

• If you choose to enter your film from BEAM.TV, once you have completed your online submission, you will be able to proceed to upload your TV/Cinema media to BEAM.TV.  Please note there is an extra fee paid to Beam.TV by credit card only. This must be completed after you upload, in order to finalise your entry. However, this cost is likely to be less than the cost of preparing and shipping videotapes. See Beam.TV Fees below.
• A list of all the entries you have submitted online will be displayed. By clicking on "Awaiting attachment" you will then have to upload your TVC media directly from your computer or another source.

1. If you are already a BEAM.TV user and have your films stored there, you can select the option to attach from BEAM.TV. If you encounter any problems, please contact Beam.TV directly at awards@beam.tv.

2. If you do not already use BEAM.TV, you can upload your film media directly from your computer, or FTP the file.

• When you upload your entry via Beam.TV, we require either an mpeg2 OR an H264 QuickTime file for each film you are entering to the Festival. See the File Requirements chart below for further specifications on your entry files.
• Ensure you do not include the clock in your encode.

Awards entries to Beam must be made to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

For further file specifications, please see our BEAM.TV FAQs.

Detailed file specifications also listed below:

H264 Quicktime
We recommend that the files are made using Apple Quicktime Player (currently v7.6.2) which can be downloaded for free but you will need the 'PRO' upgrade to export files. This can be purchased direct from the download page for around $30. http://www.apple.com/quicktime/.

To create an H264 Quicktime please click on http://www.beam.tv/workspace/dataOpen/SPyqtxVyDb for a demonstration.

BEAM.TV Fees:
If you do not already have a Beam.TV account, you must pay a once-only charge (paid by credit card only) after each file is uploaded. This finalising fee is separate from the Spikes Asia entry fee and must be paid after your upload is complete.

Your entry is not considered complete until you have paid the Beam.TV finalising fee.

*The Season Pass includes unlimited digital delivery to all awards via BEAM.TV for a one-off payment.  Please contact BEAM.TV directly for more information at awards@beam.tv.

CD/DVD
If you prefer, you can still send your entries on a PC-compatible Data CD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD(s) and send them with a copy of your entry forms.

CD entries should be supplied as follows:

• MPEG2 Format only: Encoded as a high quality video (mpeg2 format only), and at a rate of 8-10 megabits per second.
• The resulting mpeg2 file should have audio and video as one file, and follow the File Requirements chart above.

Please do NOT send Windows Media Video, Quicktime or other file formats on the disc.

Entries in the same campaign may be submitted on ONE CD.

If you have completed your submission online and uploaded all necessary files during the online entry process, and via BEAM.TV, there is no need to send anything further to the Eurobest office. If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +44 (0)207 7728 4030 or payments@eurobest.com.

Otherwise, please include all the following items when sending your entries to Eurobest:

• A completed entry and payment form for each entry including your Bank Transfer confirmation if applicable
• Entry materials as specified above

Please send by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE EUROBEST OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Euro per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Eurobest office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Eurobest office.

The Eurobest Organisers cannot accept responsibility for presentation of entries which arrive after 01 October 2010.

The entry fee of €270 is applicable on EACH TV/Cinema Craft entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering TV/Cinema Craft here.

Download information about the CD requirements for entering TV/Cinema Craft here.

Download the BEAM FAQ here.

Download complete Categories and Rules PDFs.

• The Festival is open to all those involved in advertising and communication - Advertising Agencies, Advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.
• The Organisers may refuse entries, which offend national or religious sentiments or public taste.
• Advertisements must not have been entered in Print/Outdoor Craft in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• Only one party may enter an advertisement, i.e. Agency or Client, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• All entries must have been made within the context of a normal paying contract with a client, except in the case of charities and public services categories. That Client must have paid for all, or the majority, of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during judging.
• All entries must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded in the Print/Outdoor Craft category. Entries in the charities and public services categories are excluded.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Print, Outdoor, Print/Outdoor Craft, TV/Cinema, TV/Cinema Craft and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these six sections (e.g. TV/Cinema and Radio)

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event that two different entrants submit the same entry, only the first entry will be accepted.
• Each advertisement constitutes one entry.
  Advertisements which form a campaign must be entered and paid for as single entries, e.g. 3 ads which form a campaign must be paid for as 3 separate entries, but can be shown consecutively.
• Press teaser campaigns, where each execution taken individually is meaningless and where the name of the product/brand appears only once are usually considered as one entry.
• The same entry can be entered into any of the Craft categories. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com.
• Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
  Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.
• Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

You must supply:

• One unmounted proof of each entry

This will be used by the Jury for judging and should be approximately 60 cm x 40 cm (A2). Any proofs submitted which are larger than these dimensions will be folded.

• One mounted proof of each entry as follows:

For Print/Outdoor Craft ads, supply 1 appropriate mounted proof.
This will be used, if the ad is shortlisted, in the Print/Outdoor Craft exhibition. It should measure approximately 60 cm x 40 cm (A2) including the mount and be mounted on black lightweight card with a copy of the entry form on the back (no foam board)

• One digital image of each entry strictly in the following format

JPEG, 300 dpi, RGB. Size: the longest side must be approximately 420mm.
Digital images can be uploaded online (max 10MB) or supplied on PC-compatible CD-ROM.

Please name all images with the title of the entry.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self-promotion, nor any reference to anyone who has contributed to the entry.

For further assistance and guidance on preparing your Print/Outdoor Craft entries, please contact printcraft@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

Deadline: 1 October 2010

The following material and documents:

•    Print/Outdoor Craft Entries Payment and Entry Forms
•    Both unmounted and mounted proofs
•    PC Compatible CD-ROM containing a digital image of each entry  (If not uploaded)
•    Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

The entry fee of €270 is applicable on EACH Print/Outdoor Craft entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards   
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download tips for entering Print/Outdoor Craft here.

Download complete Categories and Rules PDFs.

• The competition is open to all those involved in advertising and communication - advertising agencies, production companies, advertisers, etc.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights to the advertisement.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
  In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2010.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com, including an entries payment page and entry form.
• All Entries must be designed for screening, transmission or publication. 
• Entries must have been created within the context of a normal paying contract with a client, except in the categories for charities and non-profit organisations. That client must have paid for all, or the majority of, the media costs. 
• The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• Only one party may enter an advertisement, i.e. agency or production company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
• Entries which up to and including the final date of judging have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw their work should an infringement arise prior to the judging.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'Scam' entries here.

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners.
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

An Integrated Grand Prix must be awarded. Entries in the charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze awards in each category to entries judged to be deserving of this honour.

Shortlisted entries will receive a certificate.

All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received in the Eurobest Office in London or through our website no later than this date.

For guidance on how best to present your entry please click here.

Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office.

Within the entry form, you will be required to answer the following questions:

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 31 October will incur costs.

For guidance on how best to present your entry please click here.

A. COMPULSORY MATERIALS
AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For guidance on how best to present your Audio-Visual presentation please click here.

This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Eurobest promotions and on the Eurobest winners website.

Your presentation should be 2 minutes maximum. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio-visual material as an MPEG2 file online or on a PC compatible Data CD/DVD. Please note the maximum file size is 240MB. If your file is larger, please send it on a CD/DVD.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

We will not accept Audio-Visual presentation in Quicktime, Windows Media video, DVD or any other file format.

DO NOT send your AVP on a URL.

MPG2 FILE ENCODING STANDARDS
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file (i.e. mixed), encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than
1 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact integrated@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 1 October 2010

Please send the following material and documents:
•    PC compatible CD/DVD containing a digital file of your Presentation board (if not uploaded online)
•    Supporting Materials
•    Up to 2 minute and/or 45-60 second Videoclip on a PC compatible CD/DVD (if supplied)
•    Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE".
If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per CD.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 1 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €395 is applicable on EACH Integrated entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Payment should be made either:
Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:
Account Name: Eurobest Awards  
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.
  

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant.
• The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download the tips for entering Integrated here.

Download complete Rules PDF.

PR will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.

The Jury will be made up of senior practitioners from international PR agencies and consultancies.

• The Festival is open to all parties involved in the use of PR for communications purposes,  such as PR agencies, in house PR departments, advertising agencies, advertisers, media-owners, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the client/brand promoted.
• Entries cannot be made without the prior permission of the client/owner of the rights of the PR case.
• The Organisers may refuse entries which offend national or religious sentiments or public taste.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All PR entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies.   Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
  In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2010.
• All PR campaigns submitted must have been created within the context of a normal paying contract with a client, except in case of self promotion and charity/not for profit organisation and the client must have paid all, or the majority of the media costs.
• The Festival organisers may need to contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise. In such cases, wherever possible, the entrant will be advised before this is done.
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins and will inform the entrants if their entry is moved.
  However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com.
   Please note that entries completed online will not be considered complete until all the relevant entry materials have been received in the Eurobest office and the entry has been fully paid for.
• Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October may incur costs.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here.

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• The jury's voting will be based on 4 criteria: Strategy, Execution, Creativity & Originality and Documented Results.
• Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded PR Gold, Silver and Bronze Eurobest trophies.

A PR Grand Prix must be awarded in the PR category. Entries in charities and not for profit services are not eligible to win the Grand Prix.

The Jury will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant company. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry materials, documentation and payment must be received in the Festival office in London or through our website no later than this date.

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned.
• Each campaign constitutes one entry.
• All entries must relate to one PR campaign. Entries relating to more than one campaign (even if promoting the same client), must be entered and paid for as separate entries.
• An entry may be entered in up to 3 different categories: - i.e. One Technique category and/or one Sectors and Services and/or one Best Campaign category.
  You must supply a separate entry form and set of material for each entry and pay for each entry. You must also tailor each entry to suit the category you are entering rather than submitting the same entry in multiple categories (i.e. if you submit the same PR campaign in more than one PR category, it is highly recommended that the presentation of each is adapted to highlight the elements most relevant to the chosen PR categories).
• The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins and will inform the entrants if their entry is moved.
• All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered complete until all the relevant entry materials have been received in our London office and the entry has been fully paid for.
• Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here.
  Within the entry form, you will be required to submit the following written information:

Summary of the Campaign: Give a brief overview of the whole campaign from start to finish, including the challenge, the objectives, the strategy and execution and the outcome. (200 words max)

Then explore each of the above points in more detail as follows:

1. The Situation:

• Describe the organisation, business or individual for which the campaign was devised.
• Describe the situation, problem or opportunity that elicited the need for this PR campaign. (100 words)

2. The Goal:

• Describe the goals and objectives of the campaign and the criteria for success.
• Identify the target audience or publics and their relationship to the client.
• Explain the research that was undertaken to achieve the goals. (100 words)

3. The Strategy:

• Describe the communication/PR strategy. (150 words)

4. Execution:

• Describe step by step how the plan was implemented including where, when and for how long.
• Were there specific tools or tactics?
• Did the campaign run according to the original plan or was it adapted at any stage? (150 words)

5. Results:

• Include tangible and quantifiable results and show how they can be measured against the original objectives and achieved the communication and business goals. (150 words)

Maximum 850 words

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

You will be offered the opportunity, when entering online, to submit information separately that will be kept confidential (i.e. submitted only to the jury).

For Tips on Entering PR, click here.

1. COMPULSORY MATERIALS
PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital AND hard copy formats:

• For each entry you must supply one JPEG of the Presentation Board at 300 dpi, RGB with the longest side measuring approximately 420mm.
• You will be able to upload your digital images/Jpeg of the presentation board on the Eurobest website as part of your entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images (JPEG) for all your entries on one CD-ROM.
• You must also send an A2 sized print out/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60 x 40cms) and no more than 2mm thick. Do not use glue to affix your entry form on the back of the board.

IMPORTANT

• The Presentation Board will be a visual summary of your entry and MUST be contained on one page.

This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation board (excluding words contained in visuals)

To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on a few key visuals of your entry and only on the key points of your explanation.

• Do not add the category code and title to your board. This may be subject to change during the entry process.
• You must not refer to the name of your agency or any contributing PR or creative companies on this Presentation Board.

2. SUPPORTING MATERIALS
In addition, you should supply relevant support material, depending on the entry you are submitting. Please limit your supporting material to only the most important and relevant pieces and please supply only one copy of each piece.

Support materials might include (but are not limited to) planning documents, press releases, press clippings, online content, TV coverage, measurement and evaluation documents and research documents.

We strongly suggest that you place your supporting materials within a binder.

• For Best Use of Live events/celebrity endorsement, please supply photographs of the events or stunts.
• For Best use of Digital PR and Best Use of Social Media, please supply the appropriate URL(s) which needs to be accessible by 15 October at the latest and throughout the festival.
• Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS
All materials must be supplied in the following formats:

• Binder Requirements: the binder should be letter-sized (or A4), hardcover and no more than three inches (7.6 cm) thick. The exterior and interior of the binder should have no type, images or identifying marks.
  This detailed information should be in tabbed sections labelled according to contents. 
• Images/Photos/Press Clippings: As Jpegs 300 dpi RGB with longest side 420mm on a CD-Rom. May also be supplied as hard copy original publication, proofs or photos which should not be larger than 64 x 48cms.
• Broadcast Materials, Clips and Videos etc.: As Mpeg2 on a PC compatible CD-Rom. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).
• Radio or Audio Files: In MP3 files Bit rate 64 kbps, Compression ratio 22:1. Audio cassettes cannot be accepted.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY
For guidance on how best to present your Audio-Visual presentation please click here

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “videoclip” to support your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Eurobest winners’ website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

This explanatory clip should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry. This clip, if supplied must be no longer than 2 minutes.

Please supply your audio visual material as an MPEG2 file online or on a PC compatible Data CD. Please note the maximum file size is 240MB.

Ideally, please supply 2 version of your presentation as follows:

1) Long version: a maximum of 2 minutes
This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should

Contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.
  
2) Short version: 45-50 seconds
Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

We will not accept Audio-Visual presentations submitted as DVD files, in QuickTime, Windows Media video, or on a URL and any other file format.

MPG2 FILE ENCODING STANDARDS
For submission to Eurobest 2010 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact pr@eurobest.com

The entry fee of €270 is applicable on EACH PR entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;

BANK TRANSFER to:

Account Name: Eurobest Awards 
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010. 

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with the last page of their online entry forms when sending entry materials to the Eurobest festival office. Please use photocopies if necessary.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

ENTRY DEADLINE: 01 October 2010

Please send the following material and documents:

• PR entry Payment Form
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard. (Approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• PC-compatible CD containing a digital file of your Presentation board if not uploaded online
• Any additional supporting materials
• PC-compatible CD containing 2 minutes max Videoclip (if supplied) MPG2 and
• 45-50 second Videoclip (if supplied) MPG2
• Copy of bank transfer confirmation if applicable

By courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email. Please note the Festival's new address above.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE".

If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Euro per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Eurobest office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Eurobest office.

The Eurobest Organisers cannot accept responsibility for presentation of entries which arrive after 01 October 2010.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for and any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his entries with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• All entrants must accept that their entries may be used in the Eurobest Archive
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to the Eurobest Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest

Download tips for entering PR here

Download complete Categories and Rules PDFs.

• The Festival is open to all parties involved in Mobile communications for advertising purposes, such as: Mobile agencies, advertising agencies, advertisers, etc.
• It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
• Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement or work.
• The Organisers may refuse entries which might offend national or religious sentiments or public taste.
• Entries must not have been entered in the Mobile category in the Festival in previous years.
• Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
• All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2009 and 31 October 2010.
  Entries will be accepted on the basis that they are designed to run in Europe or created by European agencies or companies. Thus, work can be entered by agencies outside Europe if it was implemented in at least one European country. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2010.
• All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.
• All entries must be designed for posting on the Internet or other digital channels.
• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
• All entries must have been made within the context of a normal paying contract with the client, except in the charities and public services categories. That client must have paid for all or the majority of the media costs.
• The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
• The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. An entry made via the website will not be considered complete until your entry URL is live online and payment has been received.

• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
• Directors cuts, spec ads and conceptual advertising are not eligible.
• The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
• The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.
• In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
• The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
• Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.
• For further information please refer to our official statement on 'scam' entries here

• The Jury will meet in Hamburg in December to vote on the entries and select finalists and winners
• At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
• The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries in the charities and public services categories are excluded from winning the Mobile Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.


Special Awards:
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, TV/Cinema Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Mobile, Mobile, Direct, Promo and Activation, Design, PR and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here.

All entry forms and payment must be received through our website no later than this date.

• Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
• Each mobile website, mobile game etc constitutes ONE entry.
• You must submit one URL per entry that leads the viewer straight into your entry.
• We recommend you design a PRESENTATION PAGE to display your entries: A presentation page is a page with a link to the entry you want to be judged. It can also show text and a (short) explanatory video. It is very important that the jury understands the Mobile Phone aspect of this entry.
• Presentation pages must have STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry may be included on the launch page, as well as a presentation video (which MUST NOT be longer than 2 minutes). Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the festival
• Your entry must be accessible WITHOUT login or password.
• If you wish to send a handset with your entry please label it clearly with the entry number and title. The organisers will endeavour to return those handsets after the judging but cannot be held responsible for damage or loss
• The Festival Organisers might move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.
• All entry forms must be completed online at www.eurobest.com. An entry made online will not be considered complete until your entry URL is live and online and payment has been received.
• All entries will be cached and archived on 31 October 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 31 October 2010 and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 31 October 2010 may result in disqualification.
• All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.

For Tips on Entering Mobile, click here

You must submit the following items:

• All entry forms must be completed online at www.eurobest.com.
• Please make sure that your entry is accessible online by 31 October 2010 at the latest and until 31 December 2010.
• Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time.

Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2010 may incur costs.

It will be in your interests to explain or translate any specific word play or local social, cultural or political references and nuances.

For further assistance and guidance please contact Mobile@eurobest.com

The entry fee of €270 is applicable on EACH Mobile entry.
There is a registration fee of €228, to be paid once.
For UK participants only, VAT (at 17.5%) must be added.
All EU member countries MUST supply their VAT registration number.

Payment should be made either:
Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:

Account Name: Eurobest Awards 
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA. 

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.


REFUNDS
There will be no refunds for withdrawals by entrants after the official entries deadline, regardless of any extension to this deadline. In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2010. 

• Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
• Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.
• In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
• In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
• Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
  Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
• Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
• Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

• Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
• All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
• The decisions of the Festival Organisers in all matters relating to Eurobest Advertising Festival shall be final and binding.
• In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.

Download the tips for entering Mobile here.

Download complete Categories and Rules PDFs.