- President
- Sergio Valente - DDB Brasil
- Jurors
- Adrian Botan - McCann Erickson Bucharest
- Ali Bati - Freelance
- Andrew Smart - Mensch
- Antti Einiƶ - King Helsinki
- Arnaud Pitz - mortierbrigade
- Bartek Rams - Publicis Warsaw
- Cristiano Tonnarelli - JWT
- Diana Marina Rossi - Spillmann/Felser/Leo Burnett
- Diogo Anahory - BAR - Bomtempo, Anahory, Ralha
- Eirik Soerensen - DIST Creative
- Johannes Krammer - gantnerundenzi
- Josephine Wallin - Lowe Brindfors
- Lode Schaeffer - Indie
- Ludmila Bausheva - Contrapunto (BBDO Russia Group)
- Michael Ohanian - Jung von Matt/Alster
- Mick Mahoney - Euro RSCG
- Roy Cohen - Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
- Siscu Molina - Tiempo BBDO
- Veronique Sels - Marcel
Sergio Valente
CEO, President - DDB Brasil
BRAZIL
On January 1, 2005, 46-year-old Sergio Valente assumed the presidency of DDB Brasil, one of the largest and most award winning advertising agencies in the country. With degrees in Civil Engineering and Business Administration, and graduate work at Harvard University, Sergio has built a solid career in advertising both in Brazil and abroad. Of his 25 years of experience, 15 were dedicated to DDB Brasil. His management style has focused on a partnership between creative excellence and commitment to corporate brand management, which allowed him to lead his team to winning two of the four Cannes Lions Agency of the Year titles, as well as two Grands Prix awards at that same Festival, for DDB Brasil. Under his leadership the agency’s client portfolio was redesigned to include global brands such as Intel, Phillips, Johnson & Johnson, C&A, Whirpool and Sadia, who all joined existing clients such as Banco Itau, Telefónica and Honda, which have been with the agency since the 90s.
Sergio set DDB Brasil at the forefront of convergent thinking and into a position of prominence in the global standing. He won Brazil’s first Cyber Agency of the Year award at Cannes Lions, Meio & Mensagem elected him the leader of the new generation of advertisers in the domestic market, and he is part of the select list of advertisers participating in the juries of the most significant international festivals. In November of this year he will preside over Eurobest, one of the most important European advertisement awards. In the first half of the year he presided over the Clio Awards. At Cannes Lions, he was twice a juror, for the Film, and the Titanium and Integrated categories, and also participated as a speaker. In 2010, yet another victory: his agency was the only communications company to be named in Você Magazine’s list of Best Companies in Which to Start a Career.
I believe in man’s non-conformism,
Because only a nonconformist creates.
He who conforms, does not change. He merely accepts.
Whereas the nonconformist…ah! The nonconformist carries with him the
spark of creation.
The thirst for evolution, for building and transforming. And, thus, he
creates, transforms and revolutionises.
Revolutionises the way the world communicates.
We have already used the image, the word, the writing.
We have already used stones, paper, radio, TV. Today we use any tool. We
transform the unthinkable into media.
We use stone and paper and panels and radio and devices and
multi-screens. More than using one or another thing, we use one and another
thing.
We are in the era of convergence. Everything converges and what matters
is the Big Idea.
And we will continue evolving, putting our ideas into any form of
communicating, reaching, impressing, seducing.
At the day the rule is telepathy, let's become telepaths. Big telepaths with lots of big ideas.
