NOTE: You may not enter the same film in both A. Product & Service and B. Other Film Content.
A. PRODUCT & SERVICE
The Product & Service categories below are intended for content which is designed for transmission and first aired on television or cinema. The maximum length of a film entry in these categories is 180 seconds. Should your advert be over the 180 second mark, we will require a media schedule to prove the legitimacy of the advert. You are only allowed to enter each film in 1 Product & Service category.
A01. SAVOURY FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads
A02. SWEET FOODS
Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream
A03. ALCOHOLIC DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs
A04. NON-ALCOHOLIC DRINKS
Coffee, tea, chocolate & malt drinks, flavoured milk, still & carbonated drinks, fruit & vegetable juices, mineral waters
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives
A06. HOME APPLIANCES & FURNISHINGS
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, torches, clocks, home security products, smoke detectors, tools, garden tools, machinery & products
A07. COSMETICS & BEAUTY
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers
A08. TOILETRIES & OTC PHARMACY
OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses
A09. CLOTHING, FOOTWEAR & ACCESSORIES
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames
Pet food & pet care products, gifts & greetings cards, pens, highlighters and personal stationery, tobacco & associated products
Including jeeps & 4-wheel drives
A12. OTHER VEHICLES, AUTO PRODUCTS & SERVICES
Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, GPS/navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing
A13. HOME ELECTRONICS & AUDIO-VISUAL
Televisions, video players, blank audio & video
tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers & personal software, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars (Please note: mobile phone service providers should be entered in Commercial Public Services)
A14. RETAIL STORES
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundrette/drycleaners,estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions
A15. RESTAURANTS & FAST FOOD OUTLETS
A16. TRAVEL, TRANSPORT & TOURISM
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes
A17. ENTERTAINMENT & LEISURE
Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games & consoles (eg. PlayStation, Xbox, wii etc.), lotteries, gambling, golf & country clubs, sex toys, dating services, social networking sites (eg. Facebook)
A18. PUBLICATIONS & MEDIA
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias
A19. BANKING, INVESTMENT & INSURANCE
Banks, building societies, credit cards, current & savings accounts, money transfer services, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment
A20. BUSINESS EQUIPMENT & SERVICES
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery (Please note: pens and highlighters should be entered in Miscellaneous), courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions, stock footage libraries, office cleaning services
A21. COMMERCIAL PUBLIC SERVICES
Telecommunications services, cable, satellite TV and video-on-demand providers, internet service providers, search engines, portals, etc. (Please note, where possible, ads for websites should be placed in the relevant product or service category), yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, correspondence courses, private practices – e.g. legal, architectural & landscaping services
A22. CORPORATE IMAGE
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship & idents
A23. PUBLIC HEALTH & SAFETY
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness
A24. PUBLIC AWARENESS MESSAGES
Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality
A25. FUNDRAISING & APPEALS
Charities, funds, volunteers, blood & organ donation
B. OTHER FILM CONTENT
These categories are intended to highlight how film content is no longer limited to TV and cinema screens with traditional boundaries no longer what they were. Indeed, screens are becoming a cross channel platform in their own right.
Therefore, the categories below are intended for film content which is created for transmission on screens other than TV or cinema (an exception to this is branded content featured in B02). It is understood that there will be occasions when films intended for the internet, mobile or other screens are eventually shown on TV.
For B01.-B02. entries, there is no time limit. However, any submissions longer than 3 minutes must be submitted in their entirety as well as an excerpt/edit that is under 3 minutes.
For B03. Interactive Film entries must be submitted as a demo presentation lasting no more than 3 minutes. It should be clearly demonstrated how the viewer was able to interact with the medium.
B01. INTERNET FILM
Original films created for the internet.
(Note, the first transmission of these entries must have been on the internet, as this category excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. Such films should be entered in the Product & Service categories above)
B02. OTHER SCREENS
Original film content created for any other screens. Eg. Digital outdoor solutions, mobile phones, branded content on TV and cinema showcasing its brands (programming which gives the client the majority of content ownership).
B03. INTERACTIVE FILM
Advertisements which use interactive screens for any product or service. Entries in this category must be submitted as a demo presentation lasting no more than 3 minutes. It should be clearly demonstrated how the viewer was able to interact with the medium. Additionally, you should supply a written description of the interactive steps contained in the film in no more than 500 words in the synopsis field when submitting your entry online.