A. CORPORATE OR BRAND IDENTITY:
A01. CORPORATE IDENTITY SCHEMES
Including new or redesigned logos and trademarks
For example film, exhibition, concert posters etc.
The poster should have been created as a poster, not a concept conceived for another medium and applied to a poster format.
A03. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS
Item or range, including business cards, letterheads etc.
Books, annual reports, catalogues, brochures, press/media kits etc.
A07. SELF PROMOTION
Any type of media format – designed by agencies to promote themselves
A08. PROMOTIONAL ITEM DESIGN
To include clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise.
To include the creation of bespoke typefaces and the use of type in design.
A10. POINT OF SALE
In-store merchandising, product display, signage, structural graphics, shopping bags
A11. BROADCAST DESIGN AND GRAPHICS
Channel branding, programme branding, graphic overlays, title sequences, projections, (Note: this does not include TV programme promos or trailers.)
A12. DIGITAL DESIGN
To include Websites, microsites, banners, buttons, rich online media, CD-Roms, touch-screen kiosks, digital installations etc.
(Note: websites are judged by design NOT function)
B. ENVIRONMENTAL DESIGN
Temporary and permanent retail environments, seasonal display, mobile demonstration units, event stands, trade shows, presentations or demonstrations, concept stores, show rooms, museums, galleries & exhibits, including all aspects of brand inspired interiors.
Please note the Environmental Design categories are focused on the consumer experience and engagement with the space and not architectural structure.
Including department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores. Also to include pop up stores, mobile demo units, in-store events, seasonal displays
B02. HOSPITALITY & LEISURE AND PUBLIC SPACES
To include hotels, restaurants and fast food, bars & night clubs and museums, airport interiors, offices, residential, community & public environments
B03. EXHIBITIONS AND LIVE EVENTS
To include trade shows, visitor attractions, temporary & permanent exhibitions
C. PACKAGING DESIGN
Note, entries in these categories must be for the packaging used to promote, sell or display the following items
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream, flavoured milk
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters
C03. NON FOOD
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hair removal products, OTC medicines & tablets, vitamins & herbal remedies, insect repellents, skin remedies, condoms, prescription drugs and home maintenance products, homewares, home appliances, furnishings, automotive, electronics, computers & audio-visual, also clothing, footwear, sportswear, jewellery, watches, sports and outdoor equipment, toys, board games, computer games, CD, DVD and record sleeves
C04. STRUCTURAL DESIGN
The jury will reward innovative design and creation of containers to promote and display the contents and will consider how the brand identity is enhanced by the shape, feel and functionality of the container.
This category is likely to include containers of liquids, gels, creams etc. Detergents and household cleaning products, air fresheners, paint, varnish, adhesives etc. Make-up, perfumes, & aftershaves, deodorants & body sprays, shampoos & conditioners, hair products, soap, shower & bath products, toothpastes, mouthwashes, shaving products, Sauces, mayonnaise, oils, jams, honey, flavoured milk, yoghurt & yoghurt drinks, butter, margarine & spreads, spices & herbs, soups, baby foods, ice cream. Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters
(Note: Poster campaigns of 2+ should be entered combined into ONE single entry).