Entry Kit

A. CORPORATE OR BRAND IDENTITY:

A01. CORPORATE IDENTITY SCHEMES
Including new or redesigned logos and trademarks

A02. POSTERS
For example film, exhibition, concert posters etc.
The poster should have been created as a poster, not a concept conceived for another medium and applied to a poster format.

A03. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS

A04. CALENDARS

A05. STATIONERY
Item or range, including business cards, letterheads etc.

A06. PUBLICATIONS
Books, annual reports, catalogues, brochures, press/media kits etc.

A07. SELF PROMOTION
Any type of media format – designed by agencies to promote themselves

A08. PROMOTIONAL ITEM DESIGN
To include clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise.

A09. TYPOGRAPHY
To include the creation of bespoke typefaces and the use of type in design.

A10. POINT OF SALE
In-store merchandising, product display, signage, structural graphics, shopping bags

A11. BROADCAST DESIGN AND GRAPHICS
Channel branding, programme branding, graphic overlays, title sequences, projections, (Note: this does not include TV programme promos or trailers.)

A12. DIGITAL DESIGN
To include Websites, microsites, banners, buttons, rich online media, CD-Roms, touch-screen kiosks, digital installations etc.
(Note: websites are judged by design NOT function)

B. ENVIRONMENTAL DESIGN
Temporary and permanent retail environments, seasonal display, mobile demonstration units, event stands, trade shows, presentations or demonstrations, concept stores, show rooms, museums, galleries & exhibits, including all aspects of brand inspired interiors.

Please note the Environmental Design categories  are  focused on the consumer experience and engagement with the space and not architectural structure.

B01. RETAIL
Including department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores.   Also to include pop up stores, mobile demo units, in-store events, seasonal displays

B02. HOSPITALITY & LEISURE AND PUBLIC SPACES
To include hotels, restaurants and fast food, bars & night clubs and museums, airport interiors, offices, residential, community & public environments

B03. EXHIBITIONS AND LIVE EVENTS
To include trade shows, visitor attractions, temporary & permanent exhibitions

C. PACKAGING DESIGN
Note, entries in these categories must be for the packaging used to promote, sell or display the following items  

C01. FOODS
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream, flavoured milk

C02. DRINKS
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

C03. NON FOOD
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hair removal products, OTC medicines & tablets, vitamins & herbal remedies, insect repellents, skin remedies, condoms, prescription drugs and home maintenance products, homewares, home appliances, furnishings, automotive, electronics, computers & audio-visual, also clothing, footwear, sportswear, jewellery, watches, sports and outdoor equipment, toys, board games, computer games, CD, DVD and record sleeves

C04. STRUCTURAL DESIGN
The jury will reward innovative design and creation of containers to promote and display the contents and will consider how the brand identity is enhanced by the shape, feel and functionality of the container.

This category is likely to include containers of liquids, gels, creams etc. Detergents and household cleaning products, air fresheners, paint, varnish, adhesives etc. Make-up, perfumes, & aftershaves, deodorants & body sprays, shampoos & conditioners, hair products, soap, shower & bath products, toothpastes, mouthwashes, shaving products, Sauces, mayonnaise, oils, jams, honey, flavoured milk, yoghurt & yoghurt drinks, butter, margarine & spreads, spices & herbs, soups, baby foods, ice cream. Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

(Note: Poster campaigns of 2+ should be entered combined into ONE single entry).

Design celebrates the creative use of design as a lever to influence consumers, and its use as an aid to the communication of brand and product messages.

Entries will be awarded for their Creativity, Originality, Execution and the level of Consumer Engagement 

Categories include Packaging Design and Brand Identity.

Design does not include entries for product design or architectural design, except within the confines of the category descriptions.

 The Jury will be made up of top creatives from design agencies and design departments within advertising agencies.

1. The Festival is open to all parties involved in design and advertising.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand promoted.

3. Entries cannot be submitted without the prior permission of the client/owner of the rights of the advertisement.

4. The Organisers may refuse entries which offend national or religious sentiments or public taste.

5. Entries must not have been entered in Design in the Festival in previous years.

6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

7. All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2011 and 31 October 2012. Entries will be accepted on the basis that they are designed to run in Europe or are created by European agencies/companies. Work can be entered by agencies outside Europe if it was created for and implemented in Europe. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2012. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2012.

8. Only one party may enter an advertisement to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

9. All entries must have been created within the context of a normal paying contract with a client, except entries for charities and public services or in the case of self-promotion. That client must have paid for all, or the majority of, the production costs.

10. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

12. All entries must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.

6. For further information please refer to our official statement on ‘scam’ entries.

1. Entries into the Design category will be viewed and voted for by the Jury prior to the judging in Lisbon. From this voting, a certain number of entries in each section will be selected for the next stage of judging.

2. The Jury will then meet in Lisbon in November to vote on the entries and select finalists and winners

3. The jury's voting will be based on 4 criteria: Creativity, Originality, Execution and the level of Consumer Engagement.
Each entry will receive 4 marks which will make up the total vote and these marks will be weighted as follows:

4. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

5. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded.

Entries in the charities and public services categories and those with a charitable or public service message are excluded from winning the Design Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Mobile, Direct, Promo and Activation, Design, PR, Integrated, and Brand Content & Entertainment sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here

All entry materials, documentation and payment must be received in the Festival office in London or through our website www.eurobest.com no later than this date.

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.

2. All entries must relate either to one item or range of items. Entries relating to more than one range (even if promoting the same client), must be entered and paid for as separate entries.

3. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins.

4.  All entries must be completed online at www.eurobest.com. Please note that entries made online will not be considered a complete entry until all the relevant entry materials have been received in the Eurobest office and have been paid for.

5.  Within the entry form, you will be required to submit the following information:

• Date of implementation or delivery to market
• Describe the brief from the client
• Describe the challenges and key objectives
•  Describe how you arrived at the final design
• Give some indication of how successful the outcome was in the market (400 words max)

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Eurobest and also after Eurobest in league tables. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2012 may incur costs.

For Tips on Entering Design, click here

1. COMPULSORY MATERIALS

PRESENTATION BOARD in digital form AND hard copy:
For all entries, you must supply a Presentation Board in both digital and hard copy formats.

• You can upload digital image(s) (.jpg) 300 dpi, RGB with the longest side measuring approximately 420mm of the presentation board using the online upload facility on the Eurobest website as part of your entry.
• You must also send an A2 sized (approximately 40 x 60cms) hard copy of your Presentation Board, which should be mounted on cardboard (not foamboard)
• This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry (see Entry Form above). There must be no more than 100 words in total on this presentation board. To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on the key visuals of your entry and only on the key points of your explanation.
• The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.

You must not refer to the name of your agency or any contributing design or creative companies on this Presentation Board.

2. SUPPORTING MATERIALS:
For ALL entries you must supply 1 or more clear, high quality images of the product or item for publication purposes. This should be uploaded online as a Jpeg 300 dpi RGB with longest side 420mm (max 10MB).

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

YOU MUST SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED

• For corporate identity schemes, wherever possible please supply at least 3 actual examples of the logo or trademark in place e.g. stationery, business cards and other literature, vehicles, packaging etc. If this is not possible or practical, please supply images in Jpeg format.
• For posters, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For flyers, tickets, invitations, postcards, Christmas and other greetings cards please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For a stationery item or range, please supply a set of actual examples e.g. letterhead, business card, compliment slip
• For books, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For publications, including annual reports, catalogues and brochures, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For typography, please supply an actual example of the piece. If this is not possible or practical, please supply images in Jpeg format.
• For self promotion and promotional item design, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
• For point of sale, product display, signage, structural graphics, please supply 3-5 images in Jpeg format of the item in situ. If practical, you can supply the actual piece as long as it is collapsible or can be folded.
• For broadcast design and graphics, please supply an audio-visual presentation in MPEG2 format.
• For digital design, please supply a URL link, which must be active by 15 October.   
• For environmental design categories, please supply 3-5 images in Jpeg format showing different views of the interior or exhibition, including a floor plan or layout if helpful or practical. You may also supply a short case film including a walk-through of the space if preferred. All video content must be supplied as MPEG2 and should be no longer than 2 minutes.
• For packaging design and 3D design, please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in Jpeg format. Please note, your entry may be disadvantaged if you cannot supply at least one sample.

You may also supply limited additional supporting material if appropriate.

You may supply a short case film (no longer than 2 minutes) for any entry if you feel it is applicable. All video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Eurobest winners website. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

You should upload your Case Film as an .mpg2 or .mov file when you submit your entry using the online upload facility. Please note the maximum file size is 240MB.

DO NOT send case film on a URL

MPG2 File Encoding Standards
For submission to Eurobest 2012 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.

For Tips on Entering Design, click here

For further assistance and guidance on preparing your presentation, please contact design@eurobest.com

The entry fee of €299.00 is applicable on EACH Design entry.
There is a registration fee of €249, to be paid once.
For UK participants only, VAT (at 20%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by Bank Transfer. This incurs a €10 charge, bank details as follows;  

BANK TRANSFER to:

Account Name: Eurobest Awards   
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA. 

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

• There will be no refunds for withdrawals by entrants after the official entries deadline of September 21st 2012, regardless of any extension.
• Entrant requests for withdrawals of entries AFTER September 21st 2012 will not be eligible for a refund or credit for towards future Eurobest festivals, but are entitled to submit a replacement entry (up to the closing date of submissions).
• In addition to the above, if the festival notifies you at any point that your entry is not eligible and has been withdrawn from judging, you will be entitled to the following (if the entry has been paid for):
  
  Entitled to submit a replacement entry (up to the closing date of submissions)
  Be issued a refund
  Use the credit towards future Eurobest festivals
  
  
• If an entry is submitted in replacement of a cancelled entry that has already been paid for, the funds will be transferred whenever possible.
• All invoicing will be conducted post festival, at which time credit notes will be issued for any entries eligible for refunds/credit for future festivals.
• Refunds can only be requested after a credit note has been issued. This credit note entitles you to a refund, or use of the funds towards future Eurobest festivals.
• To request a refund you must send the following to the Eurobest finance team at payments@eurobest.com
  1. A copy of this credit note
  2. Proof of the original payment (for the sale(s) referenced on the credit note) e.g. Bank Transfer confirmation or Credit Card confirmation
  3. Your bank details issued on company headed paper (if eligible to be refunded via this means) and should detail the following:
  Account Name
  Account Number
  Bank Name
  Bank Address
  Sort Code (if applicable)
  BIC/SWIFT (if applicable)
  IBAN
  
  
• We cannot proceed with the refund without all the above items.
• If using this credit for future Eurobest festivals, please provide a copy of this credit note, along with your future festival submission details (i.e. EI/100) to payments@eurobest.com. The credit will be offset against any future balance outstanding for payment.
• Refunds or credit for a future festival are only allowed to the company as specified on the credit note.  It cannot be transferred to another company.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcoded label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Design, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 21 September 2012

Please send the following material and documents:

• Design  Payment and Entry Forms
• Mounted or hard copy of your Presentation Board (NOT foamboard)
• Supporting Materials
• Copy of bank transfer confirmation if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcoded Festival package labels which are included in your confirmation email. Please note the Festival's new address above.

A Customs Invoice should be included in this consignment which should be clearly marked:
"FESTIVAL MATERIAL - NO COMMERCIAL VALUE".

If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per support material. 

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 21 September 2012

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

2. Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.

3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.

4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Advertising Festival either directly or indirectly.

5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

7. All entrants must accept that their entries may be used in the Eurobest Archive

8. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.