An entry or campaign may be submitted in up to two categories - However, It is essential that the entry or campaign is appropriate to both categories and that it meets the respective criteria of each. If a single entry is entered twice, it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories. If eligible, an entry may be entered for a third time into C01 INTEGRATED
A. BEST USE OF MEDIA CATEGORIES
A01. EVENT & FIELD MARKETING
Best Event Marketing Programme for consumers or at trade shows. Includes sampling, demonstrations, merchandising activity, experiential marketing, non standard event marketing, field marketing and guerrilla advertising, including large and small Ambient media (Submit appropriate samples or photographs as support)
A02. BEST USE OF MERCHANDISING/IN-STORE MARKETING
Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging. (Submit appropriate samples or photographs as support)
A03. BEST NEW PRODUCT LAUNCH/RE-LAUNCH/SHOPPER MARKETING
Promotion designed to re-engage consumers and encourage trial and brand awareness
A04. BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN
Including TV, cinema and radio
A05. BEST USE OF PRINT or STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN
(Submit proofs or copy of the newspapers, magazine, insert or photographs as appropriate
A06. BEST USE OF DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN
including websites, microsites, search engines, banner ads, email marketing, digital POS,
A07. BEST USE OF OTHER DIGITAL PLATFORMS IN A PROMOTIONAL CAMPAIGN
Including social media, virals, augmented reality, branded content, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 payers mobile games and applications, QR codes, widgets, mobile marketing, schematic screens and other mobile communication, digital installations
B. PRODUCT/SERVICE CATEGORIES
Entries cannot be entered in more than one Product & Service category in Sales Promotion.
B01. FAST MOVING CONSUMER GOODS inc. Alcoholic and non-alcoholic drinks.
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters. Candy, chocolates, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, tobacco & associated products, gifts & greetings cards, pens and personal stationery, soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, diapers/nappies, shaving products, medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses & glasses , hearing aids, vitamins, alternative therapies & medicines, virility drugs, clothing, footwear and accessories, sportswear, handbags, belts, luggage, cosmetics, perfumes, luxury toiletries, jewellery, watches, sunglasses.
B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing
B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals
B04. TRAVEL, ENTERTAINMENT, LEISURE& RETAIL, (INCLUDING E-COMMERCE & RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions
B05. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, alternative therapies & medicines, etc., car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges. Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment.
B06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses
B07. CORPORATE IMAGE & INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, Press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries.
B08. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation
C01. BEST INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
Programmes that use multiple media platforms in one promotional campaign.
Note, entries in this category MUST contain DIFFERENT media and a clearly identifiable immediate activation component or core promotional idea (submit appropriate photographs, video and/or samples as support).