Entry Kit

An entry or campaign may be submitted in up to two categories - However, It is essential that the entry or campaign is appropriate to both categories and that it meets the respective criteria of each. If a single entry is entered twice, it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories. If eligible, an entry may be entered for a third time into C01 INTEGRATED

A. BEST USE OF MEDIA CATEGORIES

A01. EVENT & FIELD MARKETING
Best Event Marketing Programme for consumers or at trade shows. Includes sampling, demonstrations, merchandising activity, experiential marketing, non standard event marketing, field marketing and guerrilla advertising, including large and small Ambient media (Submit appropriate samples or photographs as support)

A02. BEST USE OF MERCHANDISING/IN-STORE MARKETING
Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging. (Submit appropriate samples or photographs as support)

A03. BEST NEW PRODUCT LAUNCH/RE-LAUNCH/SHOPPER MARKETING
Promotion designed to re-engage consumers and encourage trial and brand awareness

A04. BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN
Including TV, cinema and radio

A05. BEST USE OF PRINT or STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN
(Submit  proofs or copy of the newspapers, magazine, insert or photographs as appropriate

A06. BEST USE OF DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN
including websites, microsites, search engines, banner ads, email marketing, digital POS,

A07. BEST USE OF OTHER DIGITAL PLATFORMS IN A PROMOTIONAL CAMPAIGN
Including social media, virals, augmented reality, branded content, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 payers mobile games and applications, QR codes, widgets, mobile marketing, schematic screens and other mobile communication, digital installations

B. PRODUCT/SERVICE CATEGORIES
Entries cannot be entered in more than one Product & Service category in Sales Promotion.

B01. FAST MOVING CONSUMER GOODS inc. Alcoholic and non-alcoholic drinks.
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters. Candy, chocolates, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, tobacco & associated products, gifts & greetings cards, pens and personal stationery, soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, diapers/nappies, shaving products, medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses & glasses , hearing aids, vitamins, alternative therapies & medicines, virility drugs, clothing, footwear and accessories, sportswear, handbags, belts, luggage, cosmetics, perfumes, luxury toiletries, jewellery, watches, sunglasses.

B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals

B04. TRAVEL, ENTERTAINMENT, LEISURE& RETAIL, (INCLUDING E-COMMERCE & RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

B05. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, alternative therapies & medicines, etc., car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges. Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment.

B06. PUBLICATIONS & MEDIA
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

B07. CORPORATE IMAGE & INFORMATION
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, Press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries.

B08. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

C01. BEST INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
Programmes that use multiple media platforms in one promotional campaign.
Note, entries in this category MUST contain DIFFERENT media and a clearly identifiable immediate activation component or core promotional idea (submit appropriate photographs, video and/or samples as support).

Please NOTE that THE SAME JURY WILL JUDGE both Promo & Activation and Direct entries. Please read both definitions carefully to ensure that your entry has been submitted in the most appropriate section.

If you choose to submit an entry in both Direct AND Promo & Activation, you MUST ensure the entry adheres to the criteria of both sections. You MUST also adjust your presentation board/CASE FILM and written submission accordingly.

Prizes will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.

Promo & Activation
The definition of Promo & Activation for the purpose of Eurobest is an activity designed to create immediate activation and/or offer for the sale of a product or service. This may be affected using samplings, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation awards will be given to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

1. The competition is open to all those involved in advertising and communication - advertising agencies, production companies, clients, etc.

2. Entries cannot be made without the prior permission of the client/owner of the rights to the advertisement.

3. All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2011 and 31 October 2012. Entries will be accepted on the basis that they are designed to run in Europe or are created by European agencies/companies. Work can be entered by agencies outside Europe if it was created for and implemented in Europe. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2012. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2012.

4. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.

5. All entry forms must be completed online at www.eurobest.com, including an entries payment page and entry form.

6. All Entries must be designed for screening, transmission or publication.

7. Entries must have been created within the context of a normal paying contract with a client, except in the categories for charities and non-profit organisations. That client must have paid for all, or the majority of, the media costs.

8. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

9. Only one party may enter an advertisement, i.e. agency or production company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

10. Entries which up to and including the final date of judging have infringed any of its country of origin's voluntary or regulatory codes of practice, are not eligible. It is the responsibility of the entrant to withdraw their work should an infringement arise prior to the judging.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.

8. For further information please refer to our official statement on ‘scam’ entries here

1. The Jury will meet in Lisbon in November to vote on the entries and select finalists and winners

2. The jury's voting in the second round will be based on four criteria: Creativity, Strategy, Execution and Results. Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries for charities and public services are excluded from winning the Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print/Outdoor Craft, Radio, Media, Interactive, Mobile, Direct, Promo and Activation, Design, PR, Integrated and Branded Content & Entertainment sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here

All entry materials, documentation and payment must be received in the Festival office in London or through our website www.eurobest.com no later than this date.

For guidance on how best to present your entry please click here

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.

2. All entries must relate to a single, creative execution. Entries that encompass multiple executions/creative components should either be entered into the ‘Best integrated Campaign’ category (multiple media executions) or broken down and entered as separate entries where appropriate.

3. An entry or campaign may be submitted in up to two categories. Additionally, it may be entered for a third time into Best Integrated Campaign led by Promo & Activation. However, in this case, you must supply a separate entry form and set of materials for each entry and you must pay for each entry.

4. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. However, the jury may not be allowed to move entries between categories during the judging.

5. All entry forms must be completed online at www.eurobest.com. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Eurobest office, and the entry has been paid for.

6. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2012 may incur costs.

Within the entry form, you will be required to answer the following questions:

• Describe the objective of the promotional campaign. (100 words maximum)
• Describe how the promotion developed from concept to implementation. (100 words maximum)
• Explain why the method of promotion was most relevant to the product or service. (100 words maximum)
• Describe the success of the promotion with both client and consumer including some quantifiable results.(100 words maximum)

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 31st October 2012 will incur costs.

For guidance on how best to present your entry please click here

1. COMPULSORY MATERIALS
For all entries, you must supply a Presentation Board in both digital and hard copy formats

• For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
• You can upload digital image(s) (.jpg) of the presentation board using the online upload facility on the Eurobest website as part of your entry.
• You must also send an A2 sized print out/hard copy of your Presentation Board, laminated (encapsulated in plastic) or mounted on foamboard, of approximately 40 x 60cms.
• The Presentation MUST be contained on a single board.   
• It should contain key visuals and a simple, clear summary in English of the written submission part of your entry i.e. objective, development and results. There must be no more than a 100 words.
• You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
• Do not add the category code or title to your board as this may be subject to change during the entry process.

The Jury will be supplied with the digital Presentation Board and the written part of the submission for each entry prior to the judging. From this preliminary voting the shortlist will be selected.

Whenever possible, we advise you to replace any non-English copy on the ad with an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

2. SUPPORTING MATERIALS:
If appropriate, you may supply a piece of relevant support material, depending on the type of entry you are submitting.  
Excess support material may not be shown to the Jury.

• For Promo & Activation response TV and infomercial entries, please supply 1 MPG2 file of the spot using the online upload facility (see also audio visual presentation). TV entries should be no longer than 2 minutes. If necessary, please edit accordingly.
• For alternative media/field marketing entries, please supply 1 copy of the actual sample, video or photographs as appropriate.
• Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.
• Digital/Interactive: Enter your URL online when submitting your entry. Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. All entries in this category should be submitted by email, as the original email sent to promo@eurobest.com

For further assistance and guidance on preparing your Promo & Activation entries, please contact promo@eurobest.com

3. CASE FILM OF YOUR ENTRY:
For guidance on how best to present your Case Film presentation please click here

For all entries, we strongly recommend that you prepare a Case Film or “videoclip” to support your entry and should summarise the brief, execution and outcome of your entry. This film will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Eurobest promotions and on the Eurobest winners website.

Your presentation should be 2 minutes maximum. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.

You should upload your Case Film as an .mpg2 or .mov file when you submit your entry using the online upload facility. Please note the maximum file size is 240MB.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your Case Film cannot be shown publically after the Festival.

DO NOT send case film on a URL

MPG2 File Encoding Standards
For submission to Eurobest 2012 please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file (i.e. mixed), encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.

For further assistance and guidance on preparing your presentation, please contact promo@eurobest.com.

The following instructions must be strictly adhered to:

Your entries package(s) will be scanned and tracked on arrival at the festival office. In order for us to ensure your parcel can be easily traced, it is ESSENTIAL that all entrants use the barcode label supplied with their online entry forms when sending entry materials to the Eurobest Festival office. Please use photocopies if necessary.

If your parcel contains more than one type of entry (e.g. Direct, Print and Outdoor) please include all labels on the outside of the package as well as on the separate packages inside.

The Festival Organisers cannot accept any responsibility for entries lost in transit, held up in Customs or refused at the Festival Office because of shipping costs. Please fully cover all courier and mailing costs in advance, up to and including arrival at the Festival Office.

DEADLINE: 21 September 2012

Please send the following material and documents:

• Promo and Activation Entries Payment and Entry Forms
• Hard copy of your Presentation Board - mounted on cardboard, not foamboard (approximately 60 x 40cms). Do not use glue to affix your entry form on the back of the board.
• Supporting Materials
• Copy of bank transfer confirmation, if applicable

Should be sent by courier or registered mail to:

EUROBEST AWARDS
Greater London House,
Hampstead Road,
London, NW1 7EJ,
United Kingdom
Tel: +44 20 7728 4040
Fax: +44 20 7728 4030

It is in your interest to confirm safe delivery of your entry. However, the Festival office can only confirm delivery of parcels bearing the official barcode Festival package labels which are included with the confirmation email.

A Customs Invoice should be included in this consignment which should be clearly marked: "FESTIVAL MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example £ 0.50 (i.e. 50p) per support material.

The Festival Organisers cannot guarantee acceptance of your entry if received in London after 21 September 2012.

PLEASE FOLLOW ALL THE ABOVE INSTRUCTIONS CAREFULLY.

The entry fee of €299.00 is applicable on EACH Promo & Activation entry.
There is a registration fee of €249, to be paid once.
For UK participants only, VAT (at 20%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:
Account Name: Eurobest Awards    
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London, EC2R 8PA.  

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2012.

• There will be no refunds for withdrawals by entrants after the official entries deadline of September 21st 2012, regardless of any extension.
• Entrant requests for withdrawals of entries AFTER September 21st 2012 will not be eligible for a refund or credit for towards future Eurobest festivals, but are entitled to submit a replacement entry (up to the closing date of submissions).
• In addition to the above, if the festival notifies you at any point that your entry is not eligible and has been withdrawn from judging, you will be entitled to the following (if the entry has been paid for):
  
  Entitled to submit a replacement entry (up to the closing date of submissions)
  Be issued a refund
  Use the credit towards future Eurobest festivals
  
  
• If an entry is submitted in replacement of a cancelled entry that has already been paid for, the funds will be transferred whenever possible.
• All invoicing will be conducted post festival, at which time credit notes will be issued for any entries eligible for refunds/credit for future festivals.
• Refunds can only be requested after a credit note has been issued. This credit note entitles you to a refund, or use of the funds towards future Eurobest festivals.
• To request a refund you must send the following to the Eurobest finance team at payments@eurobest.com
  1. A copy of this credit note
  2. Proof of the original payment (for the sale(s) referenced on the credit note) e.g. Bank Transfer confirmation or Credit Card confirmation
  3. Your bank details issued on company headed paper (if eligible to be refunded via this means) and should detail the following:
  Account Name
  Account Number
  Bank Name
  Bank Address
  Sort Code (if applicable)
  BIC/SWIFT (if applicable)
  IBAN
  
  
• We cannot proceed with the refund without all the above items.
• If using this credit for future Eurobest festivals, please provide a copy of this credit note, along with your future festival submission details (i.e. EI/100) to payments@eurobest.com. The credit will be offset against any future balance outstanding for payment.
• Refunds or credit for a future festival are only allowed to the company as specified on the credit note.  It cannot be transferred to another company.

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

2. Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.

3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.

4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

7. All entrants must accept that their entries may be used in the Eurobest Archive.

8. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant

3. The decisions of the Festival Organisers in all matters relating to the Advertising Festival shall be final and binding.

4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.