An entry or campaign may be submitted in up to two categories - However, It is essential that the entry or campaign is appropriate to both categories and that it meets the respective criteria of each. If a single entry is entered twice, it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories. If eligible, an entry may be entered for a third time into C01 INTEGRATED
A. BEST USE OF DIRECT MARKETING
A01. FLAT MAILING
Including greetings cards, invitations, change of address notices, one dimensional mailing without samples or pop-ups (submit actual sample showing label or other addressing method).
A02. DIMENSIONAL MAILING
Multi-dimensional mailing with samples or pop-ups (submit actual sample showing label or other addressing method).
A03. AMBIENT/ALTERNATIVE MEDIA
Outdoor & ambient media – non-traditional media, including never used before media.
A04. BEST USE OF DIGITAL MEDIA IN A DIRECT CAMPAIGN
Including websites, microsites, search engines, banner ads, email marketing, digital POS.
A05. BEST USE OF OTHER DIGITAL PLATFORMS IN A DIRECT CAMPAIGN
Including social media, virals, augmented reality, branded content, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 players mobile games and applications, QR codes, widgets, mobile marketing, schematic screens and other mobile communication, digital installations.
A06. ACQUISITION & RETENTION
Traffic building and continuity schemes which initiate a targeted drive toward a business, company or product in order to establish a consumer relationship or encourage customer loyalty.
B. PRODUCT/SERVICE CATEGORIES
Entries cannot be entered in more than one Product & Service category in DIRECT.
B01. FAST MOVING CONSUMER GOODS
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, soap, shower & bath products, deodorants & body sprays, skin & nail care products, cosmetics, perfumes, luxury toiletries, oral hygiene, toilet paper, tissues, diapers, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, hearing aids, virility drugs, vitamins, Pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products
B02. CARS & AUTOMOTIVE SERVICES
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing
B03. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals
B04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, (INCLUDING E-COMMERCE and RESTAURANTS)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions
B05. FINANCIAL SERVICES & COMMERCIAL PUBLIC SERVICES
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, health & building insurance, car insurance, pension & retirement plans, buildings development, road construction & real estate investment; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, alternative therapies & medicines, etc.,
B06. PUBLICATIONS & MEDIA
Newspapers, magazines & supplements, books, records, CD's, cassettes, DVDs, TV & radio stations, networks & programmes. (For non-consumer advertising space marketing see A09)
B07. BUSINESS TO BUSINESS: PRODUCTS & SERVICES
Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment.
B08. CORPORATE IMAGE & INFORMATION
Press releases, press conferences, announcements, PR, employee schemes and information, internal communication & statements. Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, marketing, website design, advertising agencies and production company, awards competitions & image libraries
B09. CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation
C01. BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING
Programmes that use different multiple media in one campaign which is initiated, led or driven predominantly by direct marketing. Note, entries in this category MUST contain DIFFERENT media, and a clearly identifiable targeted/direct communication component or core idea (submit appropriate photographs, video and/or samples as support)