If you enter in more than one category or additionally into other entry sections (e.g. Promo & Activation, Media), you must adapt your written submission, presentation board and support materials to highlight the elements most relevant to the chosen categories.
You must also supply a separate entry form and set of material for each entry and pay for each entry.
The presentation board in digital form and hard copy are compulsory requirements for ALL entries.
A01. BEST USE OF DIGITAL PR
Including websites, microsites or Intranet sites, search engines, banners, mobile devices and other digital PR techniques to execute or support a PR campaign.
A02. BEST USE OF SOCIAL MEDIA
Including blogs, social networking sites, consumer generated content and applications.
A03. BEST USE OF LIVE EVENTS, STUNT AND/OR CELEBRITY ENDORSEMENT
A04. BEST USE OF SPONSORSHIP
A05. BEST LAUNCH OR RE-LAUNCH
A06. BEST USE OF MEDIA RELATIONS
Campaigns designed to create/promote the positive profile of a product or service through the mass media – newspapers, magazines, radio and television – in order to change attitudes among targeted media audiences and meet client/project objectives.
B. SECTORS AND SERVICES
B01. CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
Fast moving consumer goods (incl. foods, drinks), cosmetics & beauty, automotive, sportswear, fashion & clothing, electronics and audio, computer software and hardware, toiletries & pharmacy.
B02. CONSUMER SERVICES
Including: Financial services, travel, entertainment & leisure, telecommunications. Retail including e-commerce, restaurants, publications & media, business equipment and services, commercial public services.
B03. CORPORATE REPUTATION
Including: Corporate image, corporate social responsibility, environmental programmes, business to employee communications and change management.
Including: Public Sector, Charities and Non-Profit Organisations, Trade Associations.
B05. PUBLIC AFFAIRS
Including Crisis & Issue Management.
C. BEST CAMPAIGN
C01. BEST INTEGRATED CAMPAIGN LED BY PR
Campaigns with 3 or more elements or channels that are predominantly PR driven.
Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign, and must demonstrate how well the different types complement and build on each other to communicate the brand’s message and/or change consumer awareness and attitudes