Entry Kit

A01. MOBILE WEBSITES
Websites developed for mobile devices, including social networking sites, online commerce, news, sites using geo tagging etc. This includes standalone mobile websites purely accessible on a mobile device as well as other website content that is available on a mobile device and has been adapted accordingly.

Entries must be accessible on a mobile device.

A02. MOBILE APPLICATIONS AND OTHER DOWNLOADABLE TOOLS
Any application that is pre-installed on a mobile device, or that can be downloaded by customers from app stores and other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use.

A03. MESSAGING CAMPAIGNS, INCL. SMS, MMS AND MOBILE EMAIL
Please supply a presentation video and text description on the submitted URL to show how the sms, mms or mobile email was implemented.

A04. MOBILE GAMES
Brand related games designed for and played on a mobile phone, smartphones, tablets or any other mobile device, whether pre-installed, downloaded or hosted on a mobile website.

A05. RICH MEDIA ADVERTISING FOR MOBILE DEVICES
I-ads, banners and other rich media. All entries must show the ad as it was originally displayed on the mobile device.

A06. INTEGRATED MOBILE CAMPAIGNS: COMMUNICATION BETWEEN MOBILE AND OTHER MEDIA
Show how the mobile element of the campaign interacted with other media platforms (such as TV, press, outdoor, radio, Internet, etc). Please supply a presentation video on the submitted link to show how the mobile phone is used to interact with other media.

1. The Festival is open to all parties involved in Mobile communications for advertising purposes, such as: Mobile agencies, advertising agencies, clients, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. Entries cannot be made without the prior permission of the client/owner of the rights of the advertisement or work.

4. The Organisers may refuse entries which might offend national or religious sentiments or public taste.

5. Entries must not have been entered in the Mobile category in the Festival in previous years.

6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

7. All entries submitted must be designed for implementation and must have been implemented for the first time between 1 September 2011 and 31 October 2012. Entries will be accepted on the basis that they are designed to run in Europe or are created by European agencies/companies. Work can be entered by agencies outside Europe if it was created for and implemented in Europe. Likewise, work that has run outside Europe may be entered as long as it has been created by European agencies. Entries cannot be cancelled or removed from the Festival after the 31 October 2012. In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 31 October 2012.

8. All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.

10. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.

11. All entries must have been made within the context of a normal paying contract with the client, except in the charities and public services categories. That client must have paid for all or the majority of the media costs.

12. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

13. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

14. All entry forms must be completed online at www.eurobest.com. An entry made via the website will not be considered complete until your entry URL is live online and payment has been received.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.

8. For further information please refer to our official statement on ‘scam’ entries here

1. The Jury will meet in Lisbon in November to vote on the entries and select finalists and winners

2. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

3. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Awards given are as follows:

A Grand Prix must be awarded. Entries in the charities and public services categories and those with a charitable or public service message are excluded from winning the Mobile Grand Prix.

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. These awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Mobile, Direct, Promo and Activation, Design, PR, Integrated, and Brand Content & Entertainment sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding.

For more information on Special Awards and their calculation please click here

All entry materials, documentation and payment must be received in the Festival office in London or through our website www.eurobest.com no later than this date.

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.

2. Each mobile website, mobile game etc. constitutes ONE entry.

3. You must submit one URL per entry that leads the viewer straight into your entry landing page: a landing page is a webpage created by you with a link to the entry you want to be judged. It can also show a (short) explanatory video. View an example of a landing page.

The landing page for mobile entries (with no agency branding on it) must include:

• A short explanatory video of the entry (no longer than 2 minutes)
• A link to the downloadable application/mobile game/mobile website, etc.
• A brief synopsis of the entry.

4. URLs must have STRICTLY no agency branding or reference to anyone who worked on the entry.

5. Your entry must be accessible WITHOUT login or password.

6. Please do not send any physical material. We cannot accept boards.

7. If you wish to send a handset with your entry please label it clearly with the entry number and title. The organisers will endeavour to return those handsets after the judging but cannot be held responsible for damage or loss.

8. The Festival Organisers might move entries to more appropriate categories if necessary before the Festival. However, the Jury may not be allowed to move entries between categories during the judging.

9. All entry forms must be completed online at www.eurobest.com. An entry made online will not be considered complete until your entry URL is live and online and payment has been received.

10. All entries will be cached and archived on 31 October 2012. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 31 October 2012 and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 31 October 2012 may result in disqualification.

11. All entries must be viewable on a PC using Internet Explorer 6.0 or higher versions.

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.

• For Tips on entering Mobile, click here.

You must submit the following items:

• All entry forms must be completed online at www.eurobest.com.
• Please make sure that your entry is accessible online by 31 October 2012 at the latest and until 31 December 2012.
• Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time.

Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered whilst judging is in progress. Any amendments or additions to credits made after 31 October 2012 may incur costs.

It will be in your interests to explain or translate any specific word play or local social, cultural or political references and nuances.

For further assistance and guidance please contact mobile@eurobest.com

The entry fee of €299.00 is applicable on EACH Mobile entry.
There is a registration fee of €249, to be paid once.
For UK participants only, VAT (at 20%) must be added.
All EU member countries MUST supply their VAT registration number.

Preferred method of payment is by BANK TRANSFER. This incurs a €10 charge, bank details as follows:

BANK TRANSFER to:
Account Name: Eurobest Awards   
Account Number: 550/00/42043034
Sort Code: 60-00-01
IBAN: GB29NWBK60721442043034
BIC/Swift: NWBKGB2L
Nat West Bank plc, City of London Office
PO Box 12258, 1 Princes Street
London EC2R 8PA.  

If you choose to pay by CREDIT CARD there will be a handling charge:
AMEX 2.5% of the transaction
Others: 1.5% of the transaction

Cheques are NOT accepted.

If you pay by bank transfer, please email a copy of your bank transfer confirmation to payments@eurobest.com, or fax to +44 (0)207 728 4030.

It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.

Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

In addition, entries cannot be cancelled or removed from the Festival in any way AFTER 31 October 2012. 

• There will be no refunds for withdrawals by entrants after the official entries deadline of September 21st 2012, regardless of any extension.
• Entrant requests for withdrawals of entries AFTER September 21st 2012 will not be eligible for a refund or credit for towards future Eurobest festivals, but are entitled to submit a replacement entry (up to the closing date of submissions).
• In addition to the above, if the festival notifies you at any point that your entry is not eligible and has been withdrawn from judging, you will be entitled to the following (if the entry has been paid for):
  
  Entitled to submit a replacement entry (up to the closing date of submissions)
  Be issued a refund
  Use the credit towards future Eurobest festivals
  
  
• If an entry is submitted in replacement of a cancelled entry that has already been paid for, the funds will be transferred whenever possible.
• All invoicing will be conducted post festival, at which time credit notes will be issued for any entries eligible for refunds/credit for future festivals.
• Refunds can only be requested after a credit note has been issued. This credit note entitles you to a refund, or use of the funds towards future Eurobest festivals.
• To request a refund you must send the following to the Eurobest finance team at payments@eurobest.com
  1. A copy of this credit note
  2. Proof of the original payment (for the sale(s) referenced on the credit note) e.g. Bank Transfer confirmation or Credit Card confirmation
  3. Your bank details issued on company headed paper (if eligible to be refunded via this means) and should detail the following:
  Account Name
  Account Number
  Bank Name
  Bank Address
  Sort Code (if applicable)
  BIC/SWIFT (if applicable)
  IBAN
  
  
• We cannot proceed with the refund without all the above items.
• If using this credit for future Eurobest festivals, please provide a copy of this credit note, along with your future festival submission details (i.e. EI/100) to payments@eurobest.com. The credit will be offset against any future balance outstanding for payment.
• Refunds or credit for a future festival are only allowed to the company as specified on the credit note.  It cannot be transferred to another company.

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

2. Entrants may be required to supply additional material of any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.

3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.

4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

7. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

3. The decisions of the Festival Organisers in all matters relating to Eurobest Advertising Festival shall be final and binding.

4. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not Eurobest.