Entry Kit

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Interactive, Mobile, Direct, Promo & Activation, Design, PR and Integrated sections

Eligibility:

• To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding
• All entries from an agency are eligible, regardless of the entrant company.
• However, in the case of Media and Integrated entries, only the entrant company will be allocated the available points.
• Only the information submitted on the entry forms or amendments received before 31st October 2012 will be considered in the Network of the Year calculations.
• Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:
Points awarded are

• 10 Points for a Grand Prix
• 7 Points for a Gold
• 5 Points for a Silver
• 3 points for a Bronze
• 1 Point for a Shortlist Position

Calculation:
The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by the agencies within the network.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited. If the agencies sharing the points are from the same network the total will go to that network, however any points shared with an agency out of the network will not be counted.

A campaign is considered as 1 award; therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded known as campaign points. Therefore, a Gold campaign of three executions wins 7 points + 2 campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point

In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

Eligibility:

• An agency is eligible if it has entries in TWO of the following sections:
  -    Film and/or Film Craft
  -    Print and/or Print & Poster Craft
  -  Outdoor and/or Print & Poster Craft
  -    Radio
• The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for BBDO Berlin and BBDO Hamburg will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.
• All entries from an agency are eligible, regardless of the Entrant Company
• The calculations are based on the information submitted on the original entry forms or amendments received before 31st October 2012.

Points awarded are:

• 1 point for a Shortlist Position
• 3 points for a Bronze Eurobest Award
• 5 points for a Silver Eurobest Award
• 7 points for a Gold Eurobest Award
• 10 points for a Grand Prix

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

The maximum number of points awarded to an agency for shortlisted entries is 10.

Calculation:
For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the agency points total.

The total points from awards are calculated by multiplying each Award by the relevant points as listed. A campaign is considered as 1 Award; therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be counted, even if the maximum 10 shortlist points have already been attained. Therefore, an agency with 10 shortlisted entries and a Gold Campaign of 3 executions wins 10 points + 7 points + 2 campaign points = 19 points.

Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, then Agency A receives 1/3 point.

The agency total is calculated by adding the total points from awards to the 10 remaining shortlist points.

If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award in a different category within that entry section, only the highest award counts. This rule is applied only within each entry section. So if the same campaign wins a Silver and a Gold within Film and/or Film Craft, or Print and/or Print & Poster Craft only the Gold points are counted. However, if the same campaign wins a Silver in Outdoor and a Gold in Print, both the Silver and Gold points are counted.

In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. If necessary all campaign and shortlist points are considered. Campaign points from parts of winning campaigns would rank above shortlist points from single shortlisted entries. So if an agency had a Gold campaign of 3 parts, those 2 campaign points would beat shortlisted points from non-winning entries. Finally, any duplicate awards (and if necessary, duplicated shortlist points) that have been discounted are brought back for consideration.

Although the total points are the same, Agency A beats Agency B in both examples based on the number and rank of awards.

When ranking agencies with tied points, they are broken down as follows to put them into an order:

1. Trophies – first the NUMBER, then the RANK.
2. Campaign points from winning campaigns.
3. Shortlist points (non-winners).
4. Duplicated prize points (from trophies and then shortlist points).

If a rank can be established on the trophies alone, the shortlist points are not taken into consideration.

Eligibility:

• All Interactive and Mobile entries from an agency will be included in the Interactive Agency of the Year calculations, regardless of the Entrant Company
• The calculations are based on the information submitted on the original entry forms or amendments received before 31st October 2012.

Points awarded are:

• 10 Points for a Grand Prix
• 7 points for a Gold
• 5 points for a Silver
• 3 points for a Bronze
• 1 point for a shortlist entry

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

The maximum number of points awarded to an agency for shortlisted entries is 10.

Calculation:

For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the agency points total.

The total points from awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award; therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded known as campaign points. Therefore, a Gold campaign of three executions wins 7 points + 2 campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, then Agency A receives 1/3 point.

The agency total is calculated by adding the total points from awards to the 10 remaining shortlist points.

If the same entry or campaign is entered in more than one category within Interactive and/or Mobile and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award in another category in the same entry section, only the highest award counts. In the case of a tie, first the number and then the rank of the awards are considered. If necessary all shortlist points are considered. Finally, any duplicate awards that have been discounted are brought back for consideration.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

This award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – Film, Print, Outdoor, Radio, Interactive, Direct, Promo & Activation, Media, Design, PR, Film Craft, Print & Poster Craft, Integrated, Mobile and Branded Content & Entertainment.

The spirit of Independent Agency of the Year is to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

Eligibility:

• To be eligible for the award, an Independent Agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.
• The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for a Berlin office and Hamburg office will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.
• All agencies that are associated with a network group or holding company through naming and/or branding will not be included in the Independent Agency of the Year, but instead will contribute to the Network of the Year Award.
• Any mergers or acquisitions that affect the independent status of an agency will not affect the eligibility to compete, as long as they fall outside the period of eligibility for entries: 1 September 2011 - 31 October 2012.
• All entries from an Agency are eligible, regardless of the Entrant Company
• Only the information submitted on the entry forms or amendments received before 31^st October 2012 will be considered in the Independent Agency of the Year calculations

Points awarded are:

• 1 point for a Shortlist Position
• 3 points for a Bronze Eurobest Award
• 5 points for a Silver Eurobest Award
• 7 points for a Gold Eurobest Award
• 10 points for a Grand Prix

Calculation:

The Independent Agency of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency
If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.

A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point.

In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The new Eurobest Golden Palm Award will be presented to the most awarded Production Company in the Film and Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.

The Advertiser of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.