Eurobest has announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2023. France has received the most Grands Prix at seven, followed by Germany with four.
Among the winners were some notable firsts, with Poland receiving its first-ever Grand Prix win at Eurobest, taking home the Grand Prix in two Awards, Creative Data and Direct. Ukraine also won its inaugural Grand Prix at Eurobest and was awarded the Grand Prix in PR.
Other firsts see Spain awarded its first ever Grands Prix in Brand Experience & Activation and Digital Craft. Elsewhere, Belgium has won its first Grand Prix within Creative Effectiveness, Denmark takes home its first Grand Prix within Film Craft, Sweden wins its first Grand Prix within Radio & Audio and Italy is awarded its first ever Grand Prix for Good Award at Eurobest.
The Eurobest Creativity Report is also published and can be viewed here. The Report presents the definitive European rankings to benchmark creative excellence for the year ahead, as well as in-depth commentary on key trends and themes from inside the Jury rooms as identified by the Juries.
Simon Cook, CEO, LIONS, comments: “It’s inspiring to see a breadth of new countries awarded for 2023. Poland and Ukraine won their first Grands Prix at Eurobest overall, and there were also first-time Grand Prix wins for Belgium, Denmark, Italy, Spain and Sweden across a number of Awards. Congratulations to all of our Award winners, and those shortlisted, as they collectively raise the bar for creative excellence across Europe.”
Brand Experience & Activation: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Creative Business Transformation: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Commerce: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Data: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Creative Effectiveness: ‘Reduce The Ride’, for D'leteren, by Happiness, an FCB Alliance, Brussels, Belgium
Creative Strategy: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Design: ‘The Dropstore’, for Ministry of Foreign Affairs of The Kingdom of The Netherlands, by Publicis Groupe Benelux, Amsterdam, the Netherlands
Digital Craft: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Direct: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Entertainment: ‘Women's Football’, for Orange, by Marcel, Paris, France Film: ‘Women's Football’, for Orange, by Marcel, Paris, France
Film Craft: ‘Iran-E Man’, For Pairi Daeza, by new—land, Copenhagen, Denmark
Glass: The Award For Change: ‘Women's Football’, for Orange, by Marcel, Paris, France
Grand Prix for Good: ‘Ridiculous Excuses Not To Be Inclusive’, for CoorDown, by Indiana Production Company, Milan, Italy / Small, New York, USA
Healthcare: ‘Me, My Autism & I’, for Vanish, by Havas, London, United Kingdom
Industry Craft: ‘The Unexpected Encounters Campaign’, for Lacoste, by BETC, Paris, France
Innovation: ‘Aizome Ultra™ – An Innovative Method To Create Textiles With Lasting Health Benefits.’, for Aizome, by Serviceplan, Munich, Germany
Integrated: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Media: ‘Plastic Kicks The Bucket’, for McDonald’s, by OMD Germany, Düsseldorf / DDB Germany, Munich, Germany
Outdoor: ‘Deals Stuck in Time’, for McDonald’s, by NORD DDB, Stockholm, Sweden
PR: ‘Be Brave Like Ukraine’, for Ukraine, by Banda Agency, Kyiv, Ukraine
Print & Publishing: ‘Mayo McHack’, for Hellman’s, by Edelman, London, United Kingdom
Radio & Audio: ‘Spellbound By Sweden’, for Visit Sweden, by Prime Weber Shandwick, Stockholm, Sweden
Social & Influencer: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Network of the Year:
Media Network of the Year:
Agency of the Year:
Independent Agency of the Year:
Eurobest Golden Palm:
Agency of the Year by Market:
Belgium, Happiness, an FCB Alliance, Brussels
France, Marcel, Paris
Germany, Saatchi & Saatchi, Düsseldorf
Italy, LePub, Milan
Netherlands, Publicis Groupe Benelux, Amsterdam
Poland, McCann Poland, Warsaw
Spain, Cheil Worldwide, Madrid
Sweden, Nord DDB, Stockholm
Switzerland, Wirz Group, Zurich
Ukraine, Banda Agency, Kyiv
United Kingdom, Edelman, London
The Eurobest Young Creatives Competition gives young talent the chance to gain recognition within the industry and make their mark across Europe. 2023’s Integrated Competition welcomed 152 teams from 24 countries, the largest cohort and countries represented in the competition’s history. Teams created an integrated campaign in response to a brief set by the Turkish Volleyball Federation. The campaign focused on gender equality and discrimination and aimed to inspire young girls and teens and encourage equal participation of women not just in sports, but also in leadership and all other aspects of life.
Gold
Mabel Segarra, Creative Copywriter, Newlink, Spain
Manuel Oliva, Art Director, Newlink, Spain
‘The Unquitting Gear’
Silver
Pauline Marie Korp, Creative, Bob the Robot, Finland
Fanny Haga Corsini, Photographer, Fanny Haga Creative, Finland
‘Legal Doping’
Bronze
Beatriz Mangerona, Art Director, Wunderman Thompson, Portugal
Raquel Vieira, Copywriter, Wunderman Thompson, Portugal
‘The Block’
Shortlist
Nina Mitchell, Copywriter, TBWA\MCR, United Kingdom
Anna Loveland, Art Director, TBWA\MCR, United Kingdom
‘Come on you reds’
Melanie Reisenberger, Digital Designer, spectory | digital campaigns, Austria
Moritz Wieser, Data Scientist & Strategist, Havas Wien GmBH, Austria
‘I'm a believher.’
Beatriz Pinto, Art Director, Uzina - Usina Da Publicidade Lda, Portugal
Carolina Cunha, Copywriter, Uzina - Usina Da Publicidade Lda, Portugal
‘Safety Nets - An Olympic hack to empower women in sports’
Ester Matas Montalvo, Art Director, VMLY&R, Spain
‘Sponsors Gap’
Patricia Al-Hadi, Copywriter, Istropolitana Ogilvy, Slovakia
Jakub Svetlik, Associate Creative Director, Istropolitana Ogilvy, Slovakia
‘Girls Are Nailin’ It!’
Toni-Ann Cover, Junior Creative, Hill+Knowlton, United Kingdom
Isobel Knight, Senior Account Director, Hill+Knowlton, United Kingdom
‘#ImRetiring’
Joane Calvano, Junior Art Director, Havas Germany, Germany
Demyan Michnyuk, Junior Art Director, Havas Germany, Germany
‘Time to be girly.’
All winners are available to view at lovethework.com/en-GB/eurobest.
Eurobest, part of Ascential Events (Europe) Ltd, will use your details to give you access to this content and stay in touch via email about Eurobest products and services. You can unsubscribe at any time. We will not share your information. We encourage you to read our Privacy and Cookie Policy.