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Eurobest, the leading event and largest gathering of Europe’s creative advertising and communications industry, is now open for entries

Entries are accepted into a total of 14 categories: Craft, Design, Direct, Film, Integrated, Interactive, Media, Mobile, Outdoor, PR, Promo & Activation, Print, Radio and launching this year, Branded Content & Entertainment.

The all new Branded Content & Entertainment category will reward the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

"Eurobest provides an opportunity to showcase and award the best work currently coming out of Europe, which is a diverse and great creative force," Philip Thomas, CEO of Eurobest, explained.

"It offers the chance to learn and take inspiration from European creativity against a backdrop of industry networking and celebration. We are certain to see some truly outstanding entries in 2012."

Entries are being accepted from today until 21 September. Anyone wishing to take part can find information on how to enter and submit entries via the website www.eurobest.com.