Advertising legend Sir John Hegarty, Founder - Creative of Bartle Bogle Hegarty (BBH) has been confirmed as the chair of the Film, Print, Print & Poster Craft and Integrated juries at Eurobest 2012.
A member of the first ever Eurobest jury in 1988, Sir John has created not only some of the most iconic and much loved ads of our time, but also helped change the course of brand communications over the last 25 years.
Sir John started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. Sir John left in 1973 to co-found TBWA London as Creative Director. The agency was the first to be voted Campaign’s Agency of the Year in 1980.
In 1982 he started Bartle Bogle Hegarty with John Bartle and Nigel Bogle, which was soon to become one of the most talked about and awarded advertising agencies in the world.
In the first two decades of BBH’s history, Sir John was responsible for campaigns for Levi’s such as the ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette, and introduced the British to the phrase 'Vorsprung Durch Technik' for Audi. He was the first to pick a young model/actor called Brad Pitt to star in a commercial and he also pioneered the importance of music in commercials. The result being the soundtracks from seven Levi’s commercials getting to the UK number one spot. John also oversaw the phenomenon Flat Eric, who kicked Eminem off the number 1 singles slot in 1999.
“Over the last 25 years our industry has gone through seismic change. What hasn't changed is the need for outstanding creativity. Recognising that and rewarding it is as important as ever," Sir John said on his appointment.