Internationally-renowned graffiti artist Niels Shoe Meulman has been confirmed to work on a live graffiti project as part of Eurobest 2012 in Lisbon.
Also known as Shoe, the Amsterdam-based visual artist, graffiti writer, graphic designer and art director is a creative legend who revolutionised the art of writing with Calligraffiti, an art form that fuses calligraphy and graffiti. Launching this movement in 2007 with a successful solo exhibition in Amsterdam, his Calligraffiti pieces have since been shown in international exhibitions and are part of several museum collections.
On the first day of the Festival, Wednesday 28 November, Shoe will begin work on a Lisbon city wall located in Alcântara, an area near the river Tejo. Across two days, with the city as his audience, he will create a unique piece of Calligraffiti.
The Festival's final day will see Shoe join Creative Social on stage for a seminar which will take the audience head on into creation and craft and explore the combination of both order and chaos in Calligraffiti.
Philip Thomas, CEO of Eurobest and Lions Festivals, noted the significance of Shoe's appearance at Eurobest this year. "It is testament to how much Eurobest has developed in 25 years; from an advertising awards to a celebration of European creative excellence across different communication platforms whilst offering inspiration to our industry," he said.
Located at the top of Rua Cais de Alcântara, at the crossing with Avenue da Índia, Shoe will work on the wall across 28 & 29 November, at which point anyone is welcome to view the work in progress. After this, delegates can see him on stage in the Creative Social seminar taking place from 16:00-16:35hrs on Friday 30 November. Full details of the Festival Programme as well as information on how to register and delegate packages can be found at: www.eurobest.com/attend_the_festival/