WerbeWeischer - Experience And Expertise In Cinema Advertising
WerbeWeischer is the company richest in tradition within the Weischer.Mediengruppe. The company was founded in 1954 by Hans Weischer and today, WerbeWeischer is the market leader among the cinema advertisers, operating as an independent broker for cinema advertising with an 80 percent market share.
By comparing the advertising budgets, the competitive edge that WerbeWeischer has over the competition becomes even more evident: with its 180 employees located in Hamburg, Munich, Wuppertal and Bonn. WerbeWeischer supervises three quarters of all cinema advertising expenditures. Thus the media broker is able to show a turnover of 250 million euros per year. WerbeWeischer’s client portfolio is correspondingly broad, ranging from large national firms and also companies operating world-wide which WerbeWeischer looks after as a partner of the largest global cinema advertising network Cinennium, to small regional and mid-sized companies.
As the market leader, WerbeWeischer is well aware of the overall responsibility it carries for the cinema advertising market and the cinema medium. Therefore, WerbeWeischer is involved in the national trade association FDW Werbung im Kino as well as in the international association Screen Advertising World Association (SAWA). Together with media agencies WerbeWeischer invests in cinema research, in order to relate the high quality of advertising contacts in a cinema to the companies placing the advertising.
WerbeWeischer places great emphasis on innovation and planning for the future. As the only broker up to now, the company offers the necessary standard for high-quality digital cinema, in both, the logistical as well as the technological areas. In addition, WerbeWeischer has been the German representative at the International Advertising Festival in Cannes since 1996