1400 - 1435
SeminarLions Festivals: Learning From The Lions
Lions Festival CEO Phil Thomas presents a unique session showcasing the learning and inspiration that emerged from Cannes Lions 2012.
1435 - 1510
Seminar72andSunny Amsterdam: Strike a Chord: Making Brands Matter in Culture
Today, with the power of peer-to-peer connection, social media and limited budgets, if brands aren't part of a conversation, they are setting a low ceiling for the reach and impact of their marketing. Now more than ever, being timely, connected to the media agenda and expressing a strong point of view is important - great creativity is always the most powerful amplifier.
Meet Robert Nakata and Carlo Cavallone from 72andSunny Amsterdam. 72andSunny is known for its ability to tap into the cultural climate and get its clients’ brands into a larger conversation. The agency prides itself on creating work that strikes a social chord to engage people, evidenced by its recent Cannes Lions Grand Prix win for the compelling and controversial Benetton 'Unhate' campaign.
Let Robert and Carlo entertain you with some of the most interesting and thought-provoking work the agency has produced in recent years, for brands such as Samsung and United Colors of Benetton. Going beyond 72andSunny's work, they'll also highlight culturally relevant examples that transcend advertising.
You'll laugh, you'll cry, you'll sing along-- you might even consider switching cell phones. In the end, you'll be wishing the Pope sued you, too.
1435 - 1710
ScreeningsACT Responsible: When Advertising Make The Difference: The Best Ads for Charities
ACT Responsible is a non-profit association promoting the best of advertising when it comes to defending crucial issues.
Associations, NGOs and volunteers around the world need the power of creativity to raise awareness in order to achieve their common goals.
ACT Responsible believes that advertising professionals have to promote this side of their business and that ACT Responsible is an opportunity for the whole sector to show how it's playing its part and taking its responsibility building a better world.
ACT Responsible is a global movement of creative people, agencies, corporations, and institutions that cares for the common good, proud to be united and convinced that together we can make a difference. Join the movement at http://www.facebook.com/ACTResponsibleAds
At Eurobest, enjoy a digital screening of the best charity ads from around the world within the cinema São Jorge.
1510 - 1545
SeminarFabric: Simple, Sexy Data For All
Chris Perry, Joint CEO at Fabric Worldwide, focuses on data visualisation and how creativity in this area leads to new opportunities for agencies.
But this isn't simply about pretty pictures and funky interactive tools. It’s about how data, smart tools and thinking help us uncover new stories about brands and consumers that we as an industry often miss.
Simple, sexy data for all is about the marriage of big data technology with simple, contextual reporting, arresting visuals, the tools to socialise findings, and a layer of good old fashioned human intuition.
1600 - 1635
SeminarMOP: Sardines and Chocolate
Why knowing the world's best recipes won’t make you the world's best chef.
Sometimes you need to go outside your industry to better understand it. Adman and chef João Wengorovius talks about the power of unusual juxtapositions, why is it so hard to get three Michelin stars, and truly exceptional agencies.
MOP is an out-of-home media company, and also the Lions Festivals Representative in Portugal. In its continuing role of promoting innovation and creativity, MOP created and is hosting this seminar with the unique purpose of enhancing the value of Portuguese creativity and its individuals.
Have a seat and join us learning what happens when haute cuisine meets advertising!
1635 - 1710
SeminarMcCann Worldgroup: The London 2012 Opening Ceremonies: The Magic of Storytelling
Storytelling is an intrinsic part of most cultures, and there are some stories that need to be told again and again, to every generation. They tell us of who we are, where our tribe has been, and what is important about the culture we belong to. Great events such as the London 2012 Opening Ceremonies showcase the power of story to tell us who we are and what we care about.
Join McCann Worldgroup, The Official Marketing Services Provider to the London 2012 Olympic & Paralympic Games, for a one-on-one conversation with Martin Green, Head of Ceremonies, and the mastermind behind the London 2012 Opening Ceremonies, as he shares the inspiration, the narrative, and the behind-the-scenes of one of the most imaginative opening ceremonies in the history of the Olympics.
1710 - 1900
Evening Eventshots: Welcome Drinks
Celebrate the opening of Eurobest 2013, with relaxed drinks sponsored by shots, inside the Festival venue at the end of day one. As soon as the final seminar of the day ends, join your fellow delegates at the venue's bar to meet old friends and make new acquaintances.