Full Programme

ACT Responsible is a non-profit association promoting the best of advertising when it comes to defending crucial issues.

Associations, NGOs and volunteers around the world need the power of creativity to raise awareness in order to achieve their common goals.

ACT Responsible believes that advertising professionals have to promote this side of their business and that ACT Responsible is an opportunity for the whole sector to show how it's playing its part and taking its responsibility building a better world.

ACT Responsible is a global movement of creative people, agencies, corporations, and institutions that cares for the common good, proud to be united and convinced that together we can make a difference. Join the movement at http://www.facebook.com/ACTResponsibleAds

At Eurobest, enjoy a digital screening of the best charity ads from around the world within the cinema São Jorge.

Walter Werzowa has created some of the most memorable audio branding: Intel, Samsung, LG and Red Bull.

99% of advertising only engages two senses. When visuals and sound "fit", effectiveness grows exponentially. Werzowa presents the process of Temp Tracking, which includes how to transform a temp track into an original music track, with the help of two real life assignments as examples.

Attendees are encouraged to share and discuss their projects and any questions with Werzowa.

During this workshop delegates learn:How to sync to an MOV on the desktop

• What elements (OMF vs splits vs stems, ProTools vs  Final Cut vs Avid, codec, frame rate, 2-pop) to request
• How to react when picture gets reedited
• How to optimise temp track sounds and how to edit music
• What to do with temp VO record
• How does VO influence music choice
• How does sound design alter music choices
• Legal ramifications of using a temp track

Brands are built by the people who use them. To thrive, brands must inspire loyalty so their products, services and stories are shared.

You don't inspire loyalty by playing it safe. You need to be brave, take risks, create real magic.Graham Hodge, Head Of Branded Content at LBi, talks about how believing you're the 'baddest ass in town' is the key to creating effective branded entertainment.

Thenetworkone returns to Eurobest with another exciting and all-new Independent Agencies Showcase. This year, Julian Boulding, President of thenetworkone,introduces two of the most creative and successful agencies in Northern Europe: Kolle Rebbe, from Hamburg in Germany; and hasan & partners, from Helsinki in Finland.

Kolle Rebbe was founded in 1994 by two partners, Stefan Kolle and Stephan Rebbe. Eighteen years later, they are still at the helm and still enjoying their independence. Last year, Kolle Rebbe stunned the German market by winning the pitch of the year, for the global advertising account of Lufthansa. What mix of insight, strategic thinking and creativity persuaded this global client to step outside their traditional comfort zone of network agencies, and work with an independent firm with no offices outside Germany?

hasan & partners was founded in 1991 and is another agency with a colourful history. From small beginnings it grew to be the most famous independent advertising agency in Finland, before the founders sold the business to Interpublic in 1995. Two year's ago, Ami Hasan and his colleagues bought the business back, and became independent once again. They relaunched the agency as a media-agnostic marketing communications agency. Hear their story.

Pablos Holman is a futurist, IT security expert, and a notorious hacker. The Berlin School of Creative Leadership brings him to Eurobest to explore the bizarre invention and design projects that assimilate new technologies. His session makes wild ideas a bit more practical.

The workshop combines a mix of speed-reviewing Cannes Lions-winning Mobile work from 2012, with practical steps for applying these processes to conceptualising, planning, creating and producing your own mobile-centred ideas.

It covers the best (and the worst) ways to approach creating for mobile, and participants will work in small teams to quickly devise a mobile solution to a brief, working with Tom Eslinger to crack and hack a presentation of their concepts in this hour-long session.

It is often said that brands need bravery to create content that really provokes conversations with and between consumers. Most of the time this relates to the lack of control brands have over what happens with "their" content – they are so used to controlling when, where and which consumers see their message, that they feel frightened by the idea that the content can end up anywhere, that everybody is free to comment on it and share those comments with each other.

Is your brand the hero of a consumer story? Is that story worth telling and easy to remember? The question is if you need to create the conversation or if you need to create something that evolves into a conversation. What is called a social object. The interesting thing about a social object is not the object itself, but the conversations that happen around them.

But the fact is that brands need bravery to really engage with consumers because they need to say something that makes a ripple. They have to make a stand. They have to talk about something that ordinary people really care about. That asks for bravery. And what’s more, there's no proven track record of measuring success. Because you don’t create the conversation, you create the social object and hope it turns into a conversation. That asks for even more bravery.

Peter Lord, Creative Director of Aardman, reflects on the challenges he’s faced negotiating the varied worlds of advertising, broadcast, music videos and feature films.

“Because we’ve taken a very broad approach - and frankly because we love to be challenged - our work is diverse and always changing. Personally I’ve directed short films, commercials and features; and the studio is really ambitious across many media - online, games and TV series.

Creativity involves taking risks and moving away from your comfort zone, even when the market seems to be crying out for the safe option and ‘more of the same’. Of course there are operational challenges in working this way, but I’ll be talking about the creative ones. To me the real heart of the business, the exciting part, will always be the generation of ideas and the delight of being exposed to new and amazing visions.

Writers, directors and designers – creative people generally - put themselves on the line every time they come up with a new idea. For me the questions are raised every day: How to harness the talents - and the egos - of diverse directors? How to steer a course and stay true to a vision in a rapidly changing world? And how to let the creative instinct loose? I’ll talk about some of the brave decisions which we’ve taken at Aardman – those that didn’t work as well as those that did.”

Walter Werzowa has created some of the most memorable audio branding: Intel, Samsung, LG and Red Bull.

99% of advertising only engages two senses. When visuals and sound "fit", effectiveness grows exponentially. Werzowa presents the process of Temp Tracking, which includes how to transform a temp track into an original music track, with the help of two real life assignments as examples.

Attendees are encouraged to share and discuss their projects and any questions with Werzowa.

During this workshop delegates learn:How to sync to an MOV on the desktop

• What elements (OMF vs splits vs stems, ProTools vs  Final Cut vs Avid, codec, frame rate, 2-pop) to request
• How to react when picture gets reedited
• How to optimize temp track sounds and how to edit music
• What to do with temp VO record
• How does VO influence music choice
• How does sound design alter music choices
• Legal ramifications of using a temp track

Hear the story of Saatchi & Saatchi’s reinvention in Spain through the relaunch of its agency in Madrid this June under the leadership of Pablo Del Campo, CEO of Del Campo Saatchi & Saatchi Argentina and one of the most awarded creative directors in the world.

During the session, hear the story of how and why, the reasons behind the decision to invest in one of the toughest economies in Europe, and the ways in which the Saatchi & Saatchi belief in the ‘unreasonable power of creativity’ will ensure that the investment is a success.  

In his role as CCO of BETC Paris, Stéphane Xiberras has created some outstanding work for CANAL+ over the last decade.

How do you encourage your client to have creative bravery? What can you do as a creative to get your client to have confidence in your ideas and believe that something unexpected is worth going for?

By showing examples from his time with CANAL+, Stéphane will take us on a creative odyssey, filled with anecdotes, no-nos and indispensable insights. It’s going to be a journey filled with action, drama, love, tears, Visigoths, penguins, Marie Antoinette and a bear!

The workshop combines a mix of speed-reviewing Cannes Lions-winning Mobile work from 2012, with practical steps for applying these processes to conceptualising, planning, creating and producing your own mobile-centred ideas.

It covers the best (and the worst) ways to approach creating for mobile, and participants will work in small teams to quickly devise a mobile solution to a brief, working with Tom Eslinger to crack and hack a presentation of their concepts in this hour-long session.

How to turn an advertising agency into a creative forcefield and mobilise top industry decision makers to go for the truly big ideas.

Under Armin Jochum’s creative leadership, Jung von Matt won fifty Lions in the space of just three years. Armin is now channelling his energy into new agency thjnk.

As more and more creative agencies ask their clients to ‘be brave’ when evaluating and buying great ideas, how can agencies adapt and evolve to ensure their clients feel ‘more safe’ and confident in saying yes?

ATL – BTL. Integrated – Specialist. Traditional – Digital. Experiential – Social. Over the last couple of decades we have seen many new types of agency crop up.

Social monitoring, big data, real-time content, always on – many new buzz words and topics are filling agencies and clients day to day agendas.

At a time when clients are looking for greater efficiencies and reducing creative budgets, which type of agency is best placed to not only deliver the strongest creative ideas but with the trust and expertise that they will produce a return and are worth paying for?

How will the role of traditional departments and job specs evolve and what new jobs will we see in the future? How can agencies think like start-ups and behave and innovate in a different way than they’re historically used to, yet ensure they retain the rigor and quality their clients expect?

This presentation will explore some of the new job roles created in recent years, look at how the agency workplace is changing and explore what the agency of the future and the people that work there will need to look like.

VICE is the world's leading media company for young adults.

But it hasn’t been without its hurdles and its critics, who oft label it as ‘controversial’, and created to ‘shock’. It’s true that VICE covers material that others won’t cover, but by doing so it pushes its largely young readership to explore topics that wouldn’t normally think about let alone read about.

Being authentic and honest is the strongest way any brand can build a credible relationship with its friends and audience. We at VICE believe that contemporary brands should communicate like a modern media company.

Eurobest returns to Hard Rock for another night of celebration.

More information to follow soon.