Sessions

All is not well in the land of ads, according to Jeff Kling, Executive Creative Director at Wieden+Kennedy Amsterdam.
 
We’re in the grips of case-study culture. We’ve taken to talking – increasingly, endlessly – about the buzz, the chat, the word of mouth, the channel plan, the engagement plan, the propagation plan, the Facebook app, the iPhone app, the number of YouTube downloads, the press release, the PR plan, the clickthroughs and hits.

We enthuse about how it was featured on a late-night chat show, how some teenager in Mumbai spoofed it on YouTube, and how chat about it in the blogosphere has gone mental. We’ve become so fixated and obsessed by channels and technology that many of us are in danger of forgetting what our core competency is. What about your idea? Where’s the print? TV? What about the random source of the inspiration?

Speakers:

Jeff Kling, Executive Creative Director – Wieden+Kennedy Amsterdam