2009 Winners & Shortlists

OUTDOOR
Grand Prix Gold Silver Bronze Shortlist All Entries

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Eurobest Outdoor Grand Prix

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SUZUKI GAS STATION
AdvertiserSUZUKI
ProductCARS
EntrantROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Type of Entry:Ambient
Category:AMBIENT: STUNTS & LIVE ADVERTISING
Title:SUZUKI GAS STATION
Advertiser/Client:SUZUKI
Product/Service:CARS
Entrant Company:ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Advertising Agency:ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Creative Credits
Chief Creative Officer:Michael Robert
Copywriter:Morten Kjær
Advertiser's Supervisor:John Mogensen/Erik C. Petersen
Planner:Camilla Rannes
Account Manager:Mette Ingemann-dahl
Account Supervisor:Kim Boisen
Producer:Christina Erritzøe
Art Director:Michael Robert
Details
Description of Ambient execution:
Overnight we transformed a regular gas station in a highly congested area into a Suzuki branded fuel station for one day and lowered the prices on fuel by 30 percent, which is how much longer three Suzuki models drive per liter compared to the average car in Denmark. The event was the starting point to create PR. On the day of the event press and TV media was alerted so that people could find their way to the fuel station.
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