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PUSH SNOWBOARDING

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Grand Prix
Title:PUSH SNOWBOARDING
AdvertiserNOKIA
ProductNOKIA N8
EntrantHYPERNAKED London, UNITED KINGDOM
Type of Entry:Digitally Led Integrated Campaigns
Category:DIGITALLY LED INTEGRATED CAMPAIGNS
Advertiser/Client:NOKIA
Product/Service:NOKIA N8
Entrant Company:HYPERNAKED London, UNITED KINGDOM
Advertising/Web Design Agency:HYPERNAKED London, UNITED KINGDOM
Creative Credits
Brief Explanation:
Nokia x Burton: Push Snowboarding is a new way of marketing. Rather than simply telling people about Nokia's most powerful smartphone, we developed a piece of new technology to show people it’s power. Using the smartphone at the core, we developed technology that could take snowboarding to its next stage. We developed wearable sensors that bluetoothed simultaneously to the N8, giving snowboarders live tracking of their ride: speed, airtime and even fear. We then shared the innovation with the world as it happened through online, PR, events and video content. In this case, the product and experience was the marketing.
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