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HEINEKEN STAR PLAYER

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Grand Prix
Title:HEINEKEN STAR PLAYER
AdvertiserHEINEKEN
ProductIPHONE APP
EntrantAKQA London, UNITED KINGDOM
Type of Entry:Mobile
Category:MOBILE APPLICATIONS AND OTHER DOWNLOADABLE TOOLS
Advertiser/Client:HEINEKEN
Product/Service:IPHONE APP
Entrant Company:AKQA London, UNITED KINGDOM
Advertising Agency:AKQA London, UNITED KINGDOM
Creative Credits
Name Company Position
James Hilton AKQA Chief Creative Officer
Nick Bailey AKQA Executive Creative Director
Miles Unwin AKQA Lead Associate Creative Director
Jamen Percy AKQA Art Director
Tessa Hewson AKQA Senior Copywriter
Neville Kuyt AKQA Head of Technical Architecture
Hanna Gray AKQA Project Director
Andy Hood AKQA Executive Creative Development Director
Kevin Russell AKQA Associate Creative Director
Paddy Keane AKQA Associate Creative Development Director
James Scott AKQA Group Account Director
Joanne Alden AKQA User Experience Architect
Wanja Stier AKQA Creative Developer
Carolyn Mangan AKQA Project Manager
Gareth Scrivens AKQA Technical Delivery Manager
Andrew Smith AKQA Senior Web Developer
James Lelyveld AKQA Senior Web Developer
Christopher Marsh AKQA Technical Architect
Rob Gilks AKQA Senior Software Engineer
Ellen Woolridge AKQA Quality Assurance Manager
Brief Explanation:
Star Player is the world’s first live, multi-platform and dual-screen football game. Star Player taps into the natural viewing behaviour of football fans by creating a social and competitive TV game experience that allows them to anticipate the outcome of play during a live match. When a Match Moment – such as a free kick or penalty – occurs, an alert is triggered in the Star Player mobile app, inviting players to choose between four possible outcomes. When the Match Moment plays out, scores are awarded in real time, and players can compare them instantly with friends and the world.
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