Special Awards

General Rules for Special Awards
1. INTRODUCTION

We set out below the rules that will govern the awarding of eurobest Special Awards for the eurobest Festival 2016 (the “Rules”) due to take place 30 November -2 December 2016. In the most part, the criteria for the Special Awards remain unchanged from last year, but we have clarified some of the criteria and applied some new procedural rules. Note in particular the hard deadline of 21 November 2016 for providing information regarding ownership of Agencies and Companies for the purposes of calculations for Special Awards and making any amendments to company credits in any entry.

OVERVIEW OF SPECIAL AWARDS

1.1 Special Awards are awards that are won by the calculation of points rather than awarded by a jury (as set out below).

1.2 The eurobest Festivals Rules for Special Awards shall apply to the awarding of all Special Awards.

1.3 Each Special Award shall also have a set of specific rules (the “Award Specific Rules”):

1.3.1 Network of the Year

1.3.2 Agency of the Year

1.3.3 Media Agency of the Year

1.3.4 Independent Agency of the Year

1.3.5 The eurobest Golden Palm

1.4 Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.

1.5 The points awarded to shortlisted or winning Agencies or Companies will be credited towards all Special Awards for which they are eligible. For example, points from winning entries from:

1.5.1 Agencies (that are not Independent Agencies) will automatically contribute to the Network of the Year, Media Agency of the Year and Agency of the Year depending on the Role in which they are credited.

1.5.2 Independent Agencies will automatically contribute to the Independent Agency of the Year Award, Media Agency of the Year and the Agency of the Year Award depending on the Role in which they are credited.

1.5.3 Production Companies, or companies in a film production role, credited in Film, Film Craft, Entertainment sections A01 – A05 and Film and Film Craft entries in eurobest Health will automatically contribute to the eurobest Golden Palm award.

2. DEFINITIONS

The following words and expressions have the following meanings in the Rules:

2.1 Additional Company shall mean a single office of any company credited within an entry with a secondary role which does not attract any points towards special awards

2.2 Agency shall mean a single office of an advertising, communications, PR, Design or other agency that is a service based business dedicated to creating advertising and other forms of promotional marketing and communications in any media for its clients.

2.3 Campaign shall mean 2 or more advertisements for the same client and with a connecting theme that are awarded a eurobest award collectively.

2.4 Companies shall be the collective term for Agencies, Contributing Companies and Production Companies.

2.5 Entrant Company shall mean the party who submits an entry. In the event that an entry is shortlisted or wins, the Entrant Company receives any trophies or certificates awarded. However, the Entrant Company will not receive any points towards Special Awards unless they are also credited in one of the point winning fields in the entry form.

2.6 Holding Company shall mean the parent company of a group of Companies or Agencies.

2.7 Independent Agency shall mean an Agency that is (a) majority (51% or more) owned by its management or independent shareholders; and (b) not associated with any Holding Company, Network or listed entity. For the avoidance of doubt, Agencies that are not part of a Network but which are owned more than 20% by a Holding Company are not considered to be an Independent Agency.

The number of offices an Agency has and the number of countries in which an Agency is located is irrelevant as to whether an Agency is an Independent Agency.

2.8 eurobest awards shall mean a eurobest award given to an Entrant Company. eurobest Festivals shall mean eurobest Festivals Limited Registered at Ascential Events (Europe) Limited, The Prow, 1 Wilder Walk, London W1B 5AP Tel: +44 (0)207 516 5000

Network shall mean a group of Companies or Agencies which satisfy the criteria for the Network of the Year Award.

2.9 The eurobest Golden Palm Categories shall mean the following categories in the eurobest Festival: Film, Film Craft and Entertainment sections A01-A05. 

2.10 Production Company shall mean a single office of a production company which is responsible for the creation, realisation and/or filming of film or video content.

2.11 Relevant Period shall mean 1 September 2015 to 31 October 2016 (inclusive).

2.12 Rules shall mean the General Rules and the Rules for Special Awards.

2.13 Special Awards shall mean all awards that are won by the calculation of points rather than awarded by a jury, namely the Network of the Year, the Agency of the Year, the Independent Agency of the Year, the eurobest Golden Palm and the Media Agency of the Year

3. PROCEDURE FOR SPECIAL AWARDS

3.1 General entries for eurobest 2016 must relate to work carried out during the Relevant Period.

3.2 Entrant Companies will be asked formally to declare which, if any, Network, Healthcare Network and/or Holding Company each credited company is affiliated to at the point of entry.

3.3 All Entrant Companies are encouraged to make due and careful enquiry of their legal counsel, company secretary, or Chief Financial Officer to establish ownership credentials.

3.4 07 November 2016 to 5pm GMT, 21 November 2016

3.4.1 All Agencies and Companies credited to eurobest 2016 will be displayed online (the “Data”) and, regardless of Holding Company, Network or Healthcare Network, will be viewable by all invited Network and Holding Company Representatives.

3.4.2 The Network and Holding Company Representatives will be invited to view and check the Data and will be allowed to submit to eurobest Festivals comments or challenges to any of the Data, provided actual verifiable evidence is submitted to support the request for change.

3.5 After 5pm GMT, 21 November 2016, all information regarding Agencies and Companies will be considered locked in and no further information or amendments will be considered for the purposes of calculations for Special Awards.

3.6 Any shortlisted or winning entries from Companies or Agencies not listed by 5pm GMT on 21 November 2016 will not count towards the Special Awards.

4. DISQUALIFICATION AND DISCRETION


4.1 It is incumbent on all entrants to cooperate with eurobest and for all Representatives to provide eurobest with:

4.1.1 accurate information; and

4.1.2 sufficient information to enable eurobest to determine whether an Agency or Company is affiliated with a Network, Holding Company and/or Healthcare Network.

4.2 eurobest will not be responsible for omissions or wrongful inclusions if they have been provided with inaccurate or insufficient information.

4.3 eurobest shall have the right to disqualify at any time any entrant which has submitted false, deliberately misleading or fraudulent information.

4.4 eurobest shall have absolute discretion in determining:

4.4.1 an Agency or Company’s eligibility for a Special Award;

4.4.2 whether an Agency or Company falls within a Network, Holding Company and/or Healthcare Network;

4.4.3 any ambiguity in the Rules or any dispute between competing entrants as to any aspect of the Rules;

4.4.4 whether an entrant has submitted false, deliberately misleading or fraudulent information;

4.4.5 whether any correction is necessary to ensure the accuracy and integrity of eurobest; and

4.4.6 to make such amendment to the Rules as are necessary to add clarity or resolve any ambiguity.

5. CONFIDENTIALITY


5.1 The Representative shall identify any information which is not in the public domain and which it considers to be confidential. Unless specified, the information provided will not be treated as confidential.

5.2 eurobest will not divulge to any person, except to its professional representatives or advisers or as may be required by law or any legal or regulatory authority, any information that is confidential and has been identified to eurobest as confidential by the Representative.
Rules for specific special awards

THE RULES FOR SPECIFIC SPECIAL AWARDS

NETWORK OF THE YEAR AWARD


1. OVERVIEW AND CRITERIA

1.1 The Network of the Year Award is given to the Network Parent Company of the Network whose members are the most successful overall (in accordance with the eurobest points system) for entries in eurobest. The major Networks considered include, but are not limited to BBDO, Cheil Worldwide, DDB, Dentsu, , FCB, Grey Worldwide, Hakuhodo, Havas Worldwide, J. WalterThompson, Leo Burnett, MullenLowe, McCann Worldgroup, Ogilvy & Mather, Publicis Worldwide, Saatchi & Saatchi, TBWA, Y&R.

1.2 If a Network is affiliated with a Health Network through trading or branding names, the Network will include the health Network points in their total.

1.2.1 For example any points accumulated by Ogilvy CommonHealth will be added to the Ogilvy & Mather Network points total

1.3 The eurobest Rules for Special Awards shall apply to the awarding of the Network of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the GeneralAwards Rules, the Rules for Special Awards shall take precedence.

1.4 Members of a Network for the Network of the Year Award shall be those Companies or Agencies which satisfy either:
1.4.1 the Network Ownership Test; or

1.4.2 the Network Affiliation Test, and

1.5 Companies or Agencies will satisfy the Network Ownership Test if they are 51% or more owned by the Network Parent Company or a subsidiary company of the Network Parent Company which is 51% or more owned by the Network Parent Company.

1.6 Companies or Agencies will satisfy the Network Affiliation Test if they: (a) include the Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate use of this name in the ordinary course of business.

2. POINTS


2.1 The allocation of points used to calculate the Network of the Year Award is as follows:

12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
7 points for a Gold eurobest award
7 points for an Innovation/Creative Effectiveness eurobest award
5 points for a Silver eurobest award
3 points for a Bronze eurobest award
1 point for a shortlist position

2.2 Companies credited with an Idea Creation Role on all shortlisted or winning eurobest entries are eligible to accrue points towards the Network of the Year Award. Points accrued by companies credited are only assigned to a Network if the company satisfies the Network Ownership tests outlined in the general special award rules section.

3. CALCULATION

3.1 The winner of the Network of the Year Award will be the Network whose members obtain the most points for shortlisted and awarded entries in aggregate in accordance with the above allocation of points.

3.2 The total is calculated by adding:

3.2.1 the total points from eurobest awards won by members of a Network; and

3.2.2 the total points from the remaining shortlisted entries of members of a Network, save that a Network member’s points will only count towards the Network’s overall total if the Agency or Company in question was a Network member on the date that its award-winning or shortlisted entry or campaign was initially released, published or aired.

3.3 If an entry is shortlisted and then goes on to win a eurobest award, the shortlist point is no longer counted.
Shared points

3.4 If a shortlisted or winning entry has been credited to more than one Agency or Company the points awarded to the entry will be divided equally among the Agencies and Companies eligible.

3.5 If a shortlisted or winning entry has been credited to more than one Agency or Company:

3.5.1 from the same Network, the full points awarded to the entry will go to that Network;

3.5.2 from different Networks, the points awarded to the entry will be shared equally between both Networks (for example, if Agency A belonging to Network A wins a Gold eurobest award co-credited with Agency B, which belongs to Network B, then the points with be shared equally between both Networks); and

3.5.3 and one Agency or Company is not affiliated to a Network, then only half of the points awarded to the entry (or the relevant equal proportion associated with the Agency or Company that is from a Network) will count for the purposes of the Network of the Year Award and will be awarded to the relevant Network (for example, if Agency A belonging to Network A wins a Gold eurobest award and is co-credited with Independent Agency B, then only half of the total points will count for the purposes of the Network of the Year Award and will be given to Network A).

3.6 If a shortlisted or winning entry has been credited to one Agency or Company that is jointly owned by two Networks, the points awarded to the entry will be shared equally between these two Networks.

Campaign points

3.7 Shortlist points awarded to campaign entries that win a eurobest award will be converted into campaign points and will still be counted towards the Network of the Year total.

3.8 A campaign as a whole may be considered for one award. In the event that a campaign is awarded a eurobest award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has four executions:
3.8.1 if the campaign wins a Gold eurobest award it will be awarded the corresponding number of points (seven points); and

3.8.2 the remaining shortlist points attributed to the campaign (for each execution of the campaign) are also awarded, as campaign points (a Gold campaign of four executions wins seven points for the eurobest award, plus three campaign points for the executions of the winning campaign).

3.9 In the case of a tie between Networks, the campaign points from a winning campaign are valued higher than regular shortlist points.

3.10 Where different Agencies or Companies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver eurobest award, then Agency A will receive 2 points. (5 points for the Silver eurobest award + 3 campaign points = 8 points divided by 4).

Total tied points

3.11 In the case of a tie between Networks in the number of points won by their respective companies, the winner will be determined in accordance with the following formula:

3.11.1 the Network with the highest overall number of eurobest awards is the winner. If there is still a tie between Networks, then;

3.11.2 the Network with the highest number of highest ranking eurobest awards is the winner. If there is still a tie between Networks, then;

3.11.3 the Network with the most shortlist and campaign points is the winner.

3.12 The formula is applied in the following practical examples. In both examples, Network A beats Network B based on the number and rank of eurobest awards awarded:


Example 1:

Network A   Network B  
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
1 Silver eurobest award 5 points 1 Silver eurobest award 5 points
1 Shortlist 1 point 8 shortlist 8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:

Network A   Network B  
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
3 Bronze eurobest award 9 points 4 Silver eurobest award 20 points
6 Shortlist 6 point 2 shortlist 2 points

TOTAL:

20 points

TOTAL:

20 points


AGENCY OF THE YEAR AWARD


1. OVERVIEW

1.1 This award honours the Agency that is the most successful overall (in accordance with eurobest’s points system) for entries in the eurobest Festival.

1.2 The eurobest Rules for Special Awards shall apply to the awarding of the Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.

2. POINTS

2.1 The allocation of points used to calculate the Agency of the Year Award is as follows:

12 points for a Creative Effectiveness Grand Prix
10 Points for all other Grand Prix, including Grand Prix for Good
7 points for a Gold eurobest award
7 points for an Innovation/Creative Effectiveness eurobest award
5 points for a Silver eurobest award
3 points for a Bronze eurobest award
1 point for a shortlist position

2.2 Companies credited with an Idea Creation Role on all shortlisted or winning eurobest award are eligible to accrue points towards the Agency of the Year Award. The exact method for points calculation is outlined in the calculation section below.

2.3 Agency points contribute to the Agency of the Year Award; and also:

2.3.1 Independent Agency of the Year Award if the Agency is not part of a Network or Holding Company

3. CALCULATION

3.1 The winner of the Agency of the Year Award will be the Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.

3.2 The total is calculated by adding:

3.2.1 the total points from eurobest award that have been awarded to Agencies; and

3.2.2 the total points from the remaining shortlisted entries of Agencies.

3.3 If an entry is shortlisted and then goes on to win a eurobest award, the shortlist point is no longer counted.

3.4 The maximum number of points awarded to an Agency for shortlisted entries is 10. This does not include campaign points, as these are linked to campaigns that win a eurobest award.

Multiple Entries

3.5 If the same entry or campaign is entered in more than one category within one entry section and is shortlisted and/or wins more than one eurobest award, only the points for the highest eurobest award or the highest points scoring campaign are counted. Different rules are applied to the healthcare category (see point 3.7 below)

3.6 For example, if a campaign wins a eurobest award and one part of that campaign also wins a eurobest award in another category in the same entry section, only the highest scoring eurobest counts. This rule is applied only within each entry section; that is, if an entry/campaign wins a Silver eurobest and a Gold eurobest in Print & Publishing eurobest, only the Gold points are counted.
However, if the same entry/campaign wins a Silver eurobest in Print & Publishing eurobest and a Gold eurobest in Outdoor eurobest, both the Silver and Gold points are counted.

3.7 In the healthcare category if the same entry or campaign is entered in more than one medium and is shortlisted and/or wins more than one Lion, only the points for the highest Lion or the highest points scoring campaign are counted within each medium are counted..

3.8 For the avoidance of doubt the medium groupings within Lions Health are classed as:

3.6.1 Film

3.6.2 Film Craft

3.6.3 Radio (including all radio craft mediums)

3.6.4 Print (including all Print and Poster Craft mediums)

3.6.5 Outdoor (including Print and Poster Craft mediums

3.6.6 Direct and Promo & Activation

3.6.7 Digital

3.6.8 PR

3.6.9 Integrated

3.6.10 Use of Technology

Shared points


3.9 If a shortlisted or winning entry has been credited to more than one Agency or company with an idea creation role, the points awarded to the entry will be divided equally among the companies credited.

Campaign points

3.10 Shortlist points awarded to campaign entries that win a eurobest award will be converted into campaign points and will still be counted towards the Agency of the Year total.

3.11 A campaign as a whole may be considered for one award. In the event that a campaign is awarded a eurobest award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has four executions:

3.11.1 if the campaign wins a Gold eurobest award it will be awarded the corresponding number of points (seven points); and

3.9.2 the remaining shortlist points attributed to the campaign (for each execution of the
campaign) are also awarded, as campaign points (a Gold campaign of four executions wins seven points for the eurobest award, plus three campaign points for the executions of the winning campaign).

3.12 In the case of a tie between Agencies, the campaign points from the winning campaign are valued higher than regular shortlist points.

3.13 Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver eurobest award, then Agency A will receive 2 points. (5 points for the Silver eurobest award + 3 campaign points = 8 points divided by 4).

Total tied points

3.14 In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the following formula:

3.14.1 the Agency with the highest overall number of eurobest awards is the winner. If there is still a tie between Agencies, then;

3.14.2 the Agency with the highest number of highest ranking eurobest awards is the winner. If there is still a tie between Agencies, then;

3.14.3 the Agency with the most entry points, taking into consideration all duplicated entries is the winner. If there is still a tie between Agencies, then;

3.14.4 the Agency with the most shortlist [and campaign] points, disregarding the cap of 10, is the winner.

3.15 If a rank can be established on the highest overall number of eurobest award alone, the shortlist [and campaign] points are not taken into consideration.

3.16 The formula is applied in the following practical examples. In both examples, Agency A beats Agency B based on the number and rank of eurobest award awarded:

Example 1:

Agency A Agency B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
1 Silver eurobest award 5 points 1 Silver eurobest award 5 points
1 Shortlist 1 point 8 shortlist 8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:

Agency A Agency B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
3 Bronze eurobest award 9 points 4 Silver eurobest award 20 points
6 Shortlist 6 point 2 shortlist 2 points

TOTAL:

20 points

TOTAL:

20 points



INDEPENDENT AGENCY OF THE YEAR


1. OVERVIEW

1.1 The Independent Agency of the Year award is given to the Independent Agency that is the most successful overall (in accordance with eurobest’s points system) for entries in eurobest.

1.2 The eurobest Rules for Special Awards shall apply to the awarding of the Independent Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, Rules for Special Awards shall take precedence.

2. POINTS

The allocation of points used to calculate the Independent Agency of the Year Award is as follows:

12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix or Good
7 points for a Gold eurobest award
7 points for an Innovation/Creative Effectiveness eurobest award
5 points for a Silver eurobest award
3 points for a Bronze eurobest award
1 point for a shortlist position

2.1 Independent Agency points contribute to the Independent Agency of the Year Award and also:

2.1.1 the Agency of the Year Award; and

2.2 Companies credited with an Idea Creation Role on all shortlisted or winning eurobest awards are eligible to accrue points towards the Independent Agency of the Year Award. Only independent agencies as outlined in the general special awards rules are eligible to accrue points towards the Independent Agency of the Year Award

3. CALCULATION

3.1 The winner of the Independent Agency of the Year Award will be the Independent Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.

3.2 The total is calculated by adding:

3.2.1 the total points from eurobest award that have been awarded to Independent Agencies; and

3.2.2 the total points from the remaining shortlisted entries of Independent Agencies.

3.3 If an entry is shortlisted and then goes on to win a eurobest award, the shortlist point is no longer counted.
Shared points

3.4 If a shortlisted or winning entry has been credited to more than one Agency or Company the points awarded to the entry will be divided equally among the Agencies and Companies eligible. For the avoidance of doubt Independent PR agencies and Independent Media Agencies are eligible to receive points for Independent Agency of the Year.

3.5 If a shortlisted or winning entry has been credited to more than one Agency or Company and one is not an Independent Agency, then only half of the points awarded to the entry (or the relevant equal proportion associated with the Independent Agency) will count for the purposes of the Independent Agency of the Year Award and will be awarded to the relevant Independent Agency (for example, if Independent Agency A wins a Gold eurobest award and is co-credited with non-independent Company B, then only half of the total points will count for the purposes of the Independent Agency of the Year Award and will be given to Independent Agency A).

Campaign points

3.6 Shortlist points awarded to campaign entries that win a eurobest award will be converted into campaign points and will still be counted towards the Independent Agency of the Year total.

3.7 A campaign as a whole will be considered for one award. In the event that a campaign is awarded a eurobest award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has four executions:

3.7.1 if the campaign wins a eurobest award it will be awarded the corresponding number of points (a campaign that wins a Gold eurobest award will win seven points); and

3.7.2 the remaining shortlist points attributed to the campaign (for each execution of the campaign) are also awarded, as campaign points (a Gold campaign of four executions wins seven points for the eurobest award, plus three campaign points for the executions of the winning campaign).

3.8 In the case of a tie between Independent Agencies, the campaign points from the winning campaign are valued higher than regular shortlist points.

3.9 Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver eurobest award, then Agency A will receive 2 points. (5 points for the Silver eurobest award + 3 campaign points = 8 points divided by 4).

Total tied points

3.10 In the case of a tie between the total number of points won by Independent Agencies, the winner will be determined in accordance with the following formula:

3.10.1 the Independent Agency with the highest overall number of eurobest awards is the winner. If there is still a tie between Independent Agencies, then;

3.10.2 the Independent Agency with the highest number of highest ranking eurobest awards is the winner. If there is still a tie between Independent Agencies, then;

3.10.3 the Independent Agency with the most shortlist [and campaign] points is the winner is the winner.

3.11 If a rank can be established on the highest overall number of eurobest awards alone, the shortlist [and campaign] points are not taken into consideration.

3.12 The formula is applied in the following practical examples. In both examples, Independent Agency A beats Independent Agency B based on the number and rank of eurobest awarded:

Example 1:

Independent Agency A Independent Agency B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
1 Silver eurobest award 5 points 1 Silver eurobest award 5 points
1 Shortlist 1 point 8 shortlist 8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:

Independent Agency A Independent Agency B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
3 Bronze eurobest award 9 points 4 Silver eurobest award 20 points
6 Shortlist 6 point 2 shortlist 2 points

TOTAL:

20 points

TOTAL:

20 points


MEDIA AGENCY OF THE YEAR AWARD


4. OVERVIEW

4.1 This award honours the Media Agency that is the most successful overall (in accordance with eurobest Festival’s points system) for entries in the Media eurobest category within The eurobest Festival.

4.2 The eurobest Rules for Special Awards shall apply to the awarding of the Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.

5. POINTS

5.1 The allocation of points used to calculate the Media Agency of the Year Award is as follows:

10 Points for a Grand Prix
7 points for a Gold eurobest award
5 points for a Silver eurobest award
3 points for a Bronze eurobest award
1 point for a shortlist position

5.2 Companies credited with a Media Placement Role on all shortlisted or winning Media eurobest are eligible to accrue points towards the Media Agency of the Year Award. The exact method for points calculation is outlined in the calculation section below.

6. CALCULATION

6.1 The winner of the Media Agency of the Year Award will be the Media Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.

6.2 The total is calculated by adding:

6.2.1 the total points from eurobest awards that have been awarded to Agencies; and

6.2.2 the total points from the remaining shortlisted entries of Agencies.

6.3 If an entry is shortlisted and then goes on to win a eurobest award, the shortlist point is no longer counted.

6.4 The maximum number of points awarded to an Agency for shortlisted entries is 10. This does not include campaign points, as these are linked to campaigns that win a eurobest award.

Multiple Entries

6.5 If the same entry or campaign is entered in more than one category within the Media category and is shortlisted and/or wins more than one eurobest, only the points for the highest eurobest or the highest points scoring campaign are counted.

6.6 For example, if a campaign wins a eurobest and one part of that campaign also wins a eurobest award in another category in the Media section, only the highest scoring eurobest award counts.

Shared points

6.7 If a shortlisted or winning entry has been credited to more than one Agency or company with a media placement role, the points awarded to the entry will be divided equally among the companies credited.

Total tied points

6.8 In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the following formula:

6.8.1 the Agency with the highest overall number of eurobest awards is the winner. If there is still a tie between Agencies, then;

6.8.2 the Agency with the highest number of highest ranking eurobest awards is the winner. If there is still a tie between Agencies, then;

6.8.3 the Agency with the most entry points, taking into consideration all duplicated entries is the winner. If there is still a tie between Agencies, then;

6.8.4 the Agency with the most shortlist [and campaign] points, disregarding the cap of 10, is the winner.

6.9 If a rank can be established on the highest overall number of eurobest awards alone, the shortlist [and campaign] points are not taken into consideration.

6.10 The formula is applied in the following practical examples. In both examples, Agency A beats Agency B based on the number and rank of eurobest awards awarded:

Example 1:

Agency A AgencyB
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
1 Silver eurobest award 5 points 1 Silver eurobest award 5 points
1 Shortlist 1 point 8 shortlist 8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:

AgencyA AgencyB
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
3 Bronze eurobest award 9 points 4 Silver eurobest award 20 points
6 Shortlist 6 point 2 shortlist 2 points

TOTAL:

20 points

TOTAL:

20 points



EUROBEST GOLDEN PALM


1. OVERVIEW

The eurobest Golden Palm honours the Production Company that is the most successful overall (in accordance with eurobest Festival’s points system) for entries in the Film, Film Craft and Sections A01-105 in Entertainment categories and Film and Film Craft mediums within the Healthcare category.

1.1 The eurobest Festivals General Rules for Special Awards shall apply to the awarding of the eurobest Golden Palm Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.

1.2 If a Production Company has more than one office in a country, entries from all offices within that country are considered separate Production Companies unless their names are the same (in which case they are considered the same Production Company). Sister and satellite companies with different names are considered to be separate Production Companies.

2. POINTS

2.1 The allocation of points used to calculate the eurobest Golden Palm is as follows:

10 points for a Grand Prix, including Grand Prix for Good
7 points for a Gold eurobest award
5 points for a Silver eurobest award
3 points for a Bronze eurobest award
1 point for a shortlist position

Companies credited with a Production Role on all shortlisted or winning Film, Film Craft and Categories A01-A05 in Entertainment section, as well as Film and Film Craft mediums within eurobest Healthcare are eligible to accrue points towards the eurobest Golden Palm Award.

3. CALCULATION

3.1 The winner of the eurobest Golden Palm Award will be the Production Company who obtains the most points in aggregate for shortlisted or awarded entries in the eurobest Golden Palm Categories in accordance with the above allocation of points.

3.2 The total is calculated by adding:

3.2.1 the total points from eurobest that have been awarded to Production Companies; and

3.2.2 the total points from the remaining shortlisted entries of Production Companies.

3.3 If an entry is shortlisted and then goes on to win a eurobest award, the shortlist point is no longer counted.

3.4 The maximum number of points awarded to a Production Company for shortlisted entries is 10. This does not include campaign points, as these are linked to campaigns that win a eurobest award.

Multiple Entries

3.5 If the same entry or campaign is entered in more than one category within one entry section and is shortlisted and/or wins more than one eurobest award, only the points for the highest eurobest award or the highest points scoring campaign are counted..

3.6 For example, if a campaign wins a eurobest award and one part of that campaign also wins a eurobest award in another category in the same entry section, only the highest scoring eurobest award counts. This rule is applied only within each entry section; that is, if an entry/campaign wins a Silver eurobest award and a Gold eurobest award in Film section, only the Gold points are counted. However, if the same entry/campaign wins a Silver eurobest award in Film Craft and a Gold eurobest award in Film, both the Silver and Gold points are counted.

Shared points

3.7 If a shortlisted or winning entry has been credited to more than one Production Company the points awarded to the entry will be divided equally among the Companies credited.
Campaign points

3.8 Shortlist points awarded to campaign entries that win a eurobest award will be converted into campaign points and will still be counted towards the eurobest Golden Palm total.

3.9 A campaign as a whole will be considered for one award. In the event that a campaign is awarded a eurobest award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has three executions:

3.9.1 if the campaign wins a eurobest award it will be awarded the corresponding number of points (a campaign that wins a Gold eurobest award will win seven points); and

3.9.2 the remaining shortlist points attributed to the campaign (for each execution of the campaign) are also awarded, as campaign points (a Gold campaign of three executions wins seven points for the eurobest award, plus two campaign points for the executions of the winning campaign).

3.10 In the case of a tie between Productions Companies, the campaign points from the winning campaign are valued higher than regular shortlist points.

3.11 Where different Production Companies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with
only 1 execution of a 4 part campaign that wins a Silver eurobest award, then Agency A will receive 2 points. (5 points for the Silver eurobest award + 3 campaign points = 8 points divided by 4).

Total tied points

3.12 In the case of a tie between the total number of points won by Production Companies, the winner will be determined in accordance with the following formula:

3.12.1 the Production Company with the highest overall number of eurobest awards is the winner. If there is still a tie between Production Companies, then;

3.12.2 the Production Company with the highest number of highest ranking eurobest awards is the winner. If there is still a tie between Production Companies, then;

3.12.3 the Production Company with the most entry points, taking into consideration all duplicated entries is the winner. If there is still a tie between Production Companies, then; and

3.12.4 the Production Company with the most shortlist and campaign points, disregarding the cap of 10, is the winner.

3.13 If a rank can be established on the highest overall number of eurobest awards alone, the shortlist [and campaign] points are not taken into consideration.

3.14 The formula is applied in the following practical examples. In both examples, Production Company A beats Production Company B based on the number and rank of eurobest awards awarded:

Example 1:

Production Company A Production Company B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
1 Silver eurobest award 5 points 1 Silver eurobest award 5 points
1 Shortlist 1 point 8 shortlist 8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:

Production Company A Production Company B
2 Gold eurobest award 14 points 1 Gold eurobest award 7 points
3 Bronze eurobest award 9 points 4 Silver eurobest award 20 points
6 Shortlist 6 point 2 shortlist 2 points

TOTAL:

20 points

TOTAL:

20 points