Celebrating artistry in printed & poster work. Entries will need to demonstrate exceptional form and function in a Print or Outdoor context; that is, work with flawless design, masterful artistry and outstanding execution.
Celebrating creativity that brings brands to life. Entries will need to demonstrate ideas that generate interaction; that is work where consumer participation in an activity serves to promote a product or service.
Celebrating music content and musical collaborations that turns content into culture. Entries will need to demonstrate ideas that are unskippable; that is work which captivates in order to cut-through, communicate a brand message or connect with consumers in a new way
Celebrating onscreen artistry. Entries will need to demonstrate exceptional filmmaking; that is work in which technical skill and production prowess elevates an idea or dramatically enhances its execution.
Celebrating response-driven and relationship-building creativity. Entries will need to demonstrate the pursuit and application of meaningful results; that is work created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.
Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose
Film celebrates creativity focused on the moving image. Entries will need to demonstrate brilliant brand storytelling intended for a screen; that is, filmed commercially-driven content created for TV, cinema, online and out-of-home experiences.
Celebrating creative integrated campaigns. Entries will need to demonstrate holistic excellence; that is, work that has been executed across multiple media, incorporating an idea into diverse environments such that it is enriched by each.
Celebrating pioneering technological creativity. Entries will need to demonstrate the relationship between a big idea and radical tech; that is, bespoke solutions that fulfil an unaddressed consumer need or deliver a product, service or brand message in a newly-invented way.
Celebrating visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages; that is work in which a unique visual identity leads to consumer recognition or understanding.