Sponsored by WPP, the Young Digital Academy is a challenging and an exclusive experience for your best young digital talent in the market.
Being a digital native means constantly having to give insightful advice and guide others in your organization. And to have the skills to sell the crucial role of digital onwards. We give you a top of the line layout of all important aspects of digital and the arguments you need to sell them on. You know digital has changed the way marketing and creative works – for good. This class is for all you brave change makers out there!
What does the programme include?
- Peer-to-peer learning and networking
- Mentorship from an award-winning digital expert
- Exclusive in-class presentations from world-class experts
- A curated three-day programme of festival seminars and workshops
- Access to Europe’s best and award-winning creative communications
- Entry to the networking events, awards ceremony and after party at eurobest
The main topics that will be covered include:
- Insights & strategy
- How to sell brilliant ideas
- Data driven Ideas
- Decoding innovation
- How to coax the big ideas out of your team
- The evolution of social creativity
- Discuss the future of digital communications
- Leadership skills
- Create an action plan for digital career developmentUnderstand the tools and experiences that help uncover human insight
Who is the academy for?
If your role incorporates creative technology, this unique learning opportunity is for you, whether you work for an ad agency, client, media owner or tech company, as an art director, copywriter, creative technologist, visual designer, creative designer or coder.
It's designed for those aged 30 or under, born after 2 December 1985.
How will you benefit?
After the Young Digital Academy you’ll be able to make more informed decisions about digital marketing communications by understanding the environment and its dynamics. Which means you will focus on the right channels with the right content and use bought digital media more effectively. Which leads to better creative work, better results, a bigger business impact and - well, what more is there, really?
With a backround of almost a decade in advertising in different agencies such as TBWA Helsinki as a strategic planner Elli has a strong view and passion for building brands. In her previous agencies and in Kurio, Elli has worked with Fortune 500 companies and the biggest advertisers in the Nordics, such as Volksvagen, Microsoft, Arla, Nestlé and Philips.
Elli is an ex-professional athlete with a WCC gold medal from Synchronized Skating. She is and inspirational speaker and has been selected among the top 75 speakers in Finland listed by Speakersforum.
Jari grew up with all things digital, studied marketing at Helsinki School Of Economics and has been combining these as a digital marketing expert ever since the introduction of the term social media marketing. After years of consulting at Hill+Knowlton, he co-founded Kurio to build a bridge between traditional and social media.
He has worked with clients from various fields and sizes, from startups to Fortune 500 companies, such as Microsoft, Nestlé and P&G. Jari enjoys everything from creative work to strategic planning and keynote speaking, which he has done at e.g. Eurobest.