09.30 - 16.00 | 30 November
Facebook Blueprint is Facebook’s global education and certification program that empowers agencies and advertisers, to effectively achieve business results through marketing on our platforms.
For the very first time, we will be bringing this session to a creative audience at Eurobest 2016, to deepen their understanding of the vast creative capabilities and comms planning opportunities available on Facebook and Instagram, when designing for a fast-paced, mobile-first world.
This energizing training experience includes team-based, interactive exercises and an opportunity to develop, and receive feedback on, a creative concept, campaign and media plan, for a theoretical client.
Attendees will have an opportunity to build audience and segmentation strategies using Facebook’s people-based targeting and insights data, understand how to bring their ideas to life creatively, and learn how to measure campaign performance, through Facebook’s bidding and measurement solutions.
Prizes are awarded for the most innovative, powerfully-designed plans.
We strongly recommend completing our Blueprint eLearning course for a creative audience, prior to attending to make the most of this session.
Please get in touch to register your interest in taking part