Friday 2 December
1430 - 1500
Hosted by: BBH London
We are an industry transfixed by ‘big ideas’ that ‘influence culture’.
However, do we understand how these ideas shape the identities and perspective of the people we supposedly influence?
This session investigates the unintended consequences of ‘big ideas’ and the need for a different type of influence.
- The unintended consequences of ideas that tell a ‘single story’ and how advertising can change the narrative.
- The unintended consequences of ideas made with bias and how we challenge bias at the source.
- The unintended consequences of ideas that acknowledge our identity and cultural crisis.
Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative