BBH London: The unintended consequences of a big idea

Friday 2 December

1430 - 1500

Marmi Room

Hosted by: BBH London

We are an industry transfixed by ‘big ideas’ that ‘influence culture’.

However, do we understand how these ideas shape the identities and perspective of the people we supposedly influence?

This session investigates the unintended consequences of ‘big ideas’ and the need for a different type of influence.

Key takeaways:
  • The unintended consequences of ideas that tell a ‘single story’ and how advertising can change the narrative.
  • The unintended consequences of ideas made with bias and how we challenge bias at the source.
  • The unintended consequences of ideas that acknowledge our identity and cultural crisis.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Identity