The Art Of Storytelling

Friday 2 December

1000 - 1030

Cortona Room

Hosted by: Bruno Bertelli

Born in Verona, Bruno attended the School of Visual Arts and earned a degree in semiotics before starting his career as a copywriter in New York.

He moved to JWT Italy in 1998, where he remained until 2010 in the role of Creative Director on high profile international accounts and Executive Creative Director of the Rome office.

In January 2011, he joined Publicis Italy as Executive Creative Director together with Cristiana Boccassini and in 2013 they were appointed Global Creative Directors of Publicis Worldwide on Heineken, as well as members of the International Creative Board. In November 2014, Bruno was appointed CEO of Publicis Italy. 

Thanks to his work on Heineken, he was appointed as the client’s global leader for the network in June 2015. And in November 2016, he became Executive Creative Director of Publicis Western Europe.

In May 2016, he was appointed Chief Creative Officer of Publicis Worldwide, while maintaining his role as CEO of Publicis Italy.

Along with Boccassini, Bruno is the most awarded Italian creative in the world with 41 Cannes Lions, of which nine are gold, one Grand Clio and one Grand Prix at the NYF as well as many other national and international awards.


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