Flying Object: How to think and design multisensorially

Thursday 1 December

1200 - 1300

Bernini Room

Hosted by: Flying Objects

Flying Object's Tate Sensorium was a groundbreaking exhibition that invited visitors to consider how artworks could smell, taste, feel and sound, as well as look. It was an exploration of how to think and design multisensorially – that is, across all the senses – an idea that has become a prominent trend in creativity, espoused by practitioners such as Heston Blumenthal. 

Engaging with an object – be it an artwork or a commercial product – through all the senses can form new and unexpected connections with a viewer, by activating different parts of the brain. It can also lead to surprising and unexpected creative inspiration.

In this session, Flying Object will talk through what they learned in the process of creating the Sensorium, and invite attendees to work through a multisensory brief of their own.

This is a game-changer for experiencing art exhibitions in its use of science and technology. It’s a pathway for the next 100 years in exhibitions.” Design Week Awards judging panel; Best Exhibition Design, 2016.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Interactive
Categories Sense | Innovation