DDB & Tribal Worldwide, Amsterdam: ‘Just Call Us’: How a 30-year campaign legacy is created

Wednesday 30 November

1400 - 1430

Cortona Room

Hosted by: DDB & Tribal Worldwide, Amsterdam

Everyone is looking to create great work, and ultimately work that sticks around for years. Only a few lucky campaigns grow into a legacy. Dutch insurer Centraal Beheer Achmea celebrates the 30th anniversary of their multiple award-winning campaign ‘Just Call Us’ this year. For 30 years the quintessential commercials have become engrained in the Dutch society. They are not only recognised internationally having won numerous national and international awards, but also resulted in long-term positive business results for the insurer.
 
In their session Centraal Beheer Achmea and DDB & Tribal Worldwide, Amsterdam, the agency involved in creating a myriad of the ‘Just Call Us’ commercials, explore why this formula has been successful for the last 30 years and why the very particular Dutch humour appeals worldwide. How did the brand evolve from something as dull and negative as insurances to a company with a message that people look forward to?



Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
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