BMB: Directing the mood of the nation

Wednesday 30 November

1430 - 1500

Cortona Room

Hosted by: BMB

Whether you were Brexiteer or a Bremainer, the British public tend to all agree that the communications around the EU referendum (or lack thereof) fell woefully short. Why was that? Were the various issues on both sides too complex to distil down? We take a look at national campaigns across Europe that both succeeded and failed to deliver the messaging they were trying to convey and ask… is there a recipe for directing the mood of a nation?

Event type Talk
Categories Identity | Diversity