Wednesday 30 November

0930 - 1600

Bernini Room

Hosted by: Facebook

Facebook Blueprint is Facebook’s global education and certification program that empowers agencies and advertisers to effectively achieve business results through marketing on its platforms.
Through Blueprint Live, an immersive, one-day workshop, participants will learn to build a successful marketing strategy on Facebook, Instagram, and other products and platforms within Facebook’s family of apps and services.
This energizing training experience includes team-based, interactive exercises and an opportunity to develop, and receive feedback on, a campaign and media plan for a theoretical client.
Attendees will have an opportunity to determine the optimal audience and segmentation strategies by using Facebook’s people-based targeting and insights data, and to learn how to measure campaign performance through Facebook’s bidding and measurement solutions.  
Prizes are awarded for the most innovative, powerfully-designed plans.
Recommended Blueprint eLearning courses are available as pre-requisites that can be completed prior to attending.

Event type Interactive