FCB: Farewell to circus horse creation

Thursday 1 December

1350 - 1410

Bernini Room

Hosted by: FCB

This keynote will be about the role of creativity in today's ad landscape. 

Over the last few years there’s been an evolving trend in many marketing departments of treating creative ideas like a kind of circus horse. The client wants to see those ideas to be entertained during presentations, but he doesn't consider them as a real approach to tackling important business issues.

This talk will ask the question how this development could take place and how we can possibly change the perception of creativity as a gimmick.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Sense