Somethin' Else: Fashion: it's not what you wear but what you share

Wednesday 30 November

1730 - 1800

Cortona Room

Hosted by: Somethin' Else

For younger consumers, who you are is no longer just about what you think and how you look. Fashion brands are slowly realising that for this generation, it’s not just what you wear, but what you share.

As millennials work to find their own unique identity both online and in the physical world, what role can brands have in helping them? Ben Kerr, Chief Strategy Officer of Somethin’ Else will look at the changing face of fashion and beauty marketing and the need for brands to move from a campaign and catwalk approach to an-always on showcase.

In so doing they aim to help their audience to look good in both the virtual and the real worlds. Can you dress what’s on their phone as well as what’s on their person?


Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Identity | Diversity

Venue