Gruppo Roncaglia: Innovation in the fast lane

Thursday 1 December

1300 - 1330

Marmi Room

Hosted by: Gruppo Roncaglia

How can you engage communities and stimulate their creative, joyful and passionate side? Hand in hand with victories on the F1 racetrack, Mercedes-Benz Italy dominated worldwide social conversations through an engaging creative strategy. Hear the story behind the success from Cesare Salvini, Marketing Director Mercedes-Benz and Carla Leveratto, Creative Director Gruppo Roncaglia.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
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