Soul: Mad world or just a bit angry?

Thursday 1 December

1545 - 1605

Bernini Room

Hosted by: Soul

You can draw many parallels with Brexit and the Trump victory. The one I’m going to focus on is that both are referred to as protest votes. People are angry and the referendum and US election were outlets for this anger (after all, most reckless actions are made in anger). While I share the view that these two results were bad, as a Creative Director, I see an opportunity. An opportunity to reflect this mood and create more edgy, challenging, provocative communication. I will share examples with you and hopefully generate a lively – rather than angry – discussion.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Identity