Heineken: Mobile content - a call to action!

Friday 2 December

1645 - 1715

Cortona Room

Hosted by: Heineken

As consumers spend more and more time on mobile platforms, such as Facebook newsfeed, advertisers must adapt and innovate in order to maximise communication impact. We all know about small screens, portrait formats, speed scrolling and sound off…but why aren’t we embracing the new rules?

Drawing on over 25 years’ experience, Ian will focus on the barriers faced. He will use real HEINEKEN examples to show what we are doing to accelerate the process, and some examples of work in progress. He’ll also outline the danger of not moving fast enough.


Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Innovation | Identity

Venue