Fitch: Trompe-l'œil and the art of the lasting impression

Thursday 1 December

1330 - 1400

Marmi Room

Hosted by: Fitch

Making a first good impression is a must. From friendship to love – not to mention professional relationships – that first projection of the self can be critical. These make or break moments can of course be engineered, thank goodness. From the age old use of fashion and beauty to the plethora of social media platforms and apps that make us look our best today, the options are becoming endless, both physically and digitally.

With the advent of virtual reality, it’s become so much easier to project something that may not really be there, whether it's a killer whale splashing through a gymnasium, a holographic human rights march, or even exploring your new IKEA kitchen from a child’s perspective. Technology isn’t just enabling virtual realities; in some cases it's making us question it entirely.

In this session, Dominique Bonnafoux and Guillaume Choupas will show how it’s possible to play with the senses to bend reality and communicate powerful creative ideas, experiences and even the self.


Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Sense | Innovation

Venue