We Are Pi: Reaching for the stars, not settling for the street lights

Thursday 1 December

1030 - 1100

Marmi Room

Hosted by: We Are Pi

We talk a lot about big ideas. Clients want to buy them and agencies want to sell and be defined by them. But what inspires a big idea and where do they come from? Many agencies profess that big ideas come from the genius of their strategy and creative departments. But is it taboo to say that perhaps the biggest creative ideas come from brave clients, who are reaching beyond the normal constraints and seeking partners to help bring their dreams to life? How do you, as an agency, search for and curate your dream client and nurture your relationship with them in order to generate the greatest ideas?

In this session, Alex Bennett-Grant, Founder and Managing Director at WE ARE Pi, is joined by Anna Bizon, Heineken Director of International Brands for Desperados, as they dive deep into what drives a 'never settle' mentality and what brings brands and their individuals into this sphere. How do we stop reaching for the street lights and start reaching for the stars, and how do we unlock full potential to cut through?

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Sense