Weber Shandwick: Why brands must get under the skin of Generation K

Friday 2 December

1300 - 1330

Cortona Room

Hosted by: Weber Shandwick

Meet Generation K. Selfie-taking but unselfish, consumers and creators, connected yet lonely, distrustful yet open: these 14 to 21-year-old social media natives aren’t merely ‘younger millennials’, they have a completely different mindset, forged from growing up with terrorism and recession. These extraordinary young people are already in the workforce, with significant spending power. Acclaimed economist, author and strategist Professor Noreena Hertz will talk to Colin Byrne, Weber Shandwick EMEA CEO, about why really understanding Gen K and how to engage them – and how to avoid alienating them – is critical to future-proofing your brand.

Access Full Delegate, Digital Academy, Marketers Academy, Student, Young Creative
Event type Talk
Categories Identity | Diversity