eurobest recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large.
eurobest, part of Ascential plc, is a proud member of the Unstereotype Alliance. As such eurobest continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The criteria urges the jury members reviewing entries submitted into the Awards to consider whether the work perpetuates negative stereotypes and inequalities and whether the work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases.
The revised guidelines build upon the objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how they might feel if the person portrayed was someone they know and care about.
We recognise that it is difficult to judge work created for non-profit organisations and charities against brand-led work for paying clients.
For this reason, we introduced the eurobest Grand Prix for Good Award.
For this specialist Award, work cannot be entered directly but work becomes eligible if it is awarded a Gold or equivalent eurobest Award and is created for a non-profit organisation or charity. Work fitting this criteria is judged again separately as a Grand Prix for Good contender.
Examples of work that would be eligible for the eurobest Grand Prix for Good Award include work created for charities, funds, foundations, appeals, donations NGOs, not-for-profit unions & associations, not-for-profit art facilities such as libraries and museums, equality & health messages.
If a piece of work wins a Creative Effectiveness Gold it will only be eligible for the Grand Prix for Good if it was awarded a Silver, Bronze or just Shortlist in 2019, 2018 or 2017.
A dedicated Award celebrating culture-shifting creativity. This Award is a place to commend ideas intended to change the world that address gender inequality or prejudice.
We donate all entry proceeds for Glass to related charities, chosen closer to the Festival dates.