Judging at eurobest

Each year, much interest is focused on the winners of the eurobest awards. The European campaigns, agencies, clients, networks and countries that have been successful are given a platform in our region. But before there are winners, there’s judging.

Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake. This is what sets eurobest apart and ensures it continues to be Europe’s most respected creative accolade.

How the judging works

Judging consists of viewing, voting, discussion and awarding of trophies.

Judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The jury will then review and finalise this proposed shortlist. 

Guided by the Jury President, judges review and debate entries in the shortlist before voting on whether they consider each a Gold, Silver or Bronze winner, or Shortlist only. It takes a two-thirds majority vote to claim a trophy.

After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from Gold or equivalent winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for non-profit organisations and charities aren’t eligible for this award, but will be considered for the Grand Prix for Good.