What’s new for Eurobest 2021 

Introducing Creative Business Transformation Eurobest Award

The Creative Business Transformation Eurobest Award celebrates the creativity that drives businesses forward – creative thinking that changes how brands organise themselves, how people work and how customers engage with them.

This Eurobest Award recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.

Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to drive transformative change.


Introducing Social & Influencer Eurobest Award

The Social & Influencer Eurobest Award celebrates creative social thinking and strategic influencer marketing solutions.

Entries should demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors and influencers led to commercial success.


Refresh to Creative Effectiveness Eurobest Award

The Creative Effectiveness Eurobest Award celebrates the measurable impact of creative work.

In close collaboration with the industry, our updates for 2021 ensure that the Award accurately reflects the new language of effectiveness, variety of measurable results and breadth of work driving business impact and commercial success. We have also taken principles from the Creative Effectiveness Code created by Lions and WARC to embed the shared language for effectiveness measurement and about creativity and how it drives effectiveness. 

Work eligible for the Creative Effectiveness Eurobest Award must have won or been shortlisted in 2018, 2019 or 2020. Creative Effectiveness winning work demonstrates the enduring business impact of creativity. 

The Creative Effectiveness Eurobest Award categories have been completely rethought and are grouped into three sections to more accurately reflect current and future working practices, Creative Effectiveness: Sectors, Market and Brand Challenges & Opportunities. 

The Entry Paper has evolved into an online written submission with expanded questions and opportunities to provide different types of results. Entrants can now also add additional supporting materials to craft a comprehensive case for creative effectiveness.  


Expanded Culture & Context section

Found across 10 Eurobest Awards, the Culture & Context section celebrates work with a specific focus on local campaigns and cultural insights, challenger brands and breakthroughs on a budget. 

For 2021, the Culture & Context section includes the new category ‘Market Disruption’. This new category celebrates work that has creatively embraced an ‘adapt & adopt’ approach to their work in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.


Retiring Digital Eurobest Award

The Digital Eurobest Award has been retired but don’t worry — work that would have been entered into Digital can now be entered into Brand Experience & Activation, Creative eCommerce, Social & Influencer, Digital Craft and Film.  If you are unsure of where to enter your work please get in touch.