2017 eurobest Juries

The eurobest Awards are the benchmark in European creativity and judging the entries falls down to the most influential creative leaders from across the continent. The work they select sets the standard for creativity across the industry.

Meet the 2017 jury presidents


Creative Effectiveness

Creative Effectiveness

Catherine Emprin
Managng Director, BETC

Catherine Emprin is a graduate of HEC, and Ecole du Louvre (Master in Fine Arts History). She started out in advertising at FCB, then Publicis, and joined the Havas group in 1996.

In 2000, she joined BETC Paris, and is now Managing Director of the agency, heading the new business team.

She is also in charge of the agency pro bono initiatives, which are a key part of BETC's CSR policy. Thus she works with several NGOs on women’s causes, on human rights (HRW, Reporters without borders), and also with cultural institutions (Philharmony of Paris, French National Library, Musée des Arts Décoratifs).

She was on the team that developed the multi-awarded social media campaign Like my addiction for the NGO Addict Aide.

She is a member of the board of the French Alliance of Paris. She has published three novels at Kero Editions, and has written chronicles in Clés, a French society magazine.

Chris Moody


Chris Moody
Chief Design Officer & Global Principal, Wolff Olins

Chris Moody is Chief Design Officer at Wolff Olins.

Chris has partnered with some of the most innovative clients in the world, helping them to make radical and boundary-pushing brand systems. In his fifteenth year at Wolff Olins, he is now responsible for setting and challenging the creative bar across all three hubs, with the aim of creating provocative design work that makes the world sit up, take notice and smile.

He has worked with global giants such as Virgin, McKinsey, Google and PwC to help them embrace the opportunities the digital world presents. He has led teams that have created new brands from scratch, such as the UK’s biggest telecom carrier, EE. He has also worked with a series of British institutions including Tesco and Royal Mail to redefine what it means to be a brand for the people of the UK in 2017.

Chris is a passionate writer on the subject of design and design education and has been published in The Guardian, Campaign, Fast Company and is a regular contributor to The Drum. He has recently spoken at Barcelona Design Week and Web Summit. He believes the best is yet to come.

Adrian Botan


Adrian Botan
Global Executive Creative Director & President Creative Council Europe, McCann Worldgroup

Having lived his first 20 years in a Communist Romania, he is equipped with the characteristics that may have contributed to earning a double Cannes Grand Prix: a challenger spirit and a capacity to thrive with scarcity. His "American Rom" campaign subverted a national icon to spark a conversation about the real meaning of patriotism in today's globalised world.

Adrian sees himself as a challenger even more today, as McCann's European Creative President and Global ECD for Nestlé, believing that it is the only healthy behavior in a business prone to disruption and reinvention. This is the spirit that he is determined to instill across McCann offices in Europe, together with relentless resourcefulness and entrepreneurialism.

This approach led to McCann being crowned three times Network of the Year in Central and Eastern Europe, in 2013, 2014 and 2016. In 2016 McCann Europe doubled the number of Cannes Lions (to 44) and eurobest awards, where the network was also the first runner up to the Network of the Year.

During his earlier tenure, as CCO at the Bucharest office he helped turn it into a flagship creative hub for the network; winner of a consistent number of accolades in eurobest, Clios, One Show, D&AD, a double Cannes Grand Prix and Titanium, with a total of 30 Lions of all hues.

Adrian is currently living in London where he is missing the invigorating low budgets and the proper passing of the seasons.

Mark Adams


Mark Adams
Senior Vice President, VICE Media


Mark Adams, the Senior Vice President and Head of Innovation of VICE, brings more than a decade of industry experience and insights. He has been ranked "The Silicon 60 Global Tech Entrepreneurs", "The Evening Standard Most Influential Londoners", "The Sunday Times Top 500 people in Britain", and "The Debrett's Top 10 Digital List", to name a few. Prior to VICE, Mark was the Co-Founder of the Audience, which raised $40million in funding from Sean Parker (co-founder of Facebook) and Ari Emanuel (CEO of William Morris Endeavour Talent Agency,) to become the digital creative directors for thousands of the world's most iconic celebrities and public figures - rewiring them for the digital age and the new media landscape. This network quickly became world's largest new media publishing platform, reaching over 1 billion people a month with its content.

James Bland

FIlm Craft

James Bland
Executive Producer/Co-Managing Director, Blink Productions


James Bland is Managing Partner and Executive Producer of Blink Productions, Colonel Blimp, Blink Art & BlinkInk.

Born in Dublin, Ireland, James has worked in Production his entire career. He had ambitions to get into advertising from an early age, when in 1994, he arrived in Vancouver, Canada and began working in Production on Films and TV shows. It was there that he finally got to work on his first Commercial. That led to a ten-year stretch working as a 1st Assistant Director for some of the best advertising directors in the world, including Tony Kaye, Johnny Green and Tim Godsall. Against his better judgement, and after relentless cajoling from Tim Godsall, he went on to become an Executive Producer at OPC in Toronto, Canada. Finding that role suited him like no other, he decided to relocate once more, this time to London, where he joined Blink.

Blink has won a Cannes Lions Grand Prix 4 times in the last 10 years. First in 2008, for Cadbury's "Gorilla", and again in 2015 for John Lewis "Monty's Christmas", in 2016 for Harvey Nichols "Shoplifters" and most recently in 2017 for Dougal Wilson's "We're the Superhumans". The John Lewis "Monty's Christmas" ad went on again to win the Cannes Grand Prix for Effectiveness in 2016. At the Eurobest 2017, Blink won a double Grand Prix for "We're the Superhumans".

Further to that, Blink has also won 3 D&AD Black Pencils, and has been awarded D&AD Production Company of the Year 2017 and The British Arrows Production Company of the year in 2013 and again in 2015. At Eurobest 2015, Blink won 3 Grand Prix awards (Film, Craft, Integrated) and the Golden Palm Award.

James is a seasoned Jury representative, having been on the juries of the D&AD, British Arrows, British Arrows Craft, APA, ICAD, and Ciclope Awards. He was also the Craft Jury President at the 2017 Dubai Lynx Awards.

Richard Brim

Film and Print & Publishing and Print & Outdoor Craft and Integrated

Richard Brim
Chief Creative Officer, adam&eveDDB


Richard began his career as an Art Director at RKCR/Y&R later moving to Leo Burnett and CHI&Partners. In this time, he created notable work for clients such as Virgin, THINK, Shelter, McDonalds and the Sunday Times.

After joining adam&eveDDB in 2013 he was responsible for the multi award-winning 2013 Christmas campaign Sorry, I Spent It On Myself for Harvey Nichols, which was awarded four Cannes Lions Grand Prix. Alongside winning five further Gold Lions, adam&eveDDB was awarded Cannes Agency of the Year 2014.

Rick was also behind 2014's Monty the Penguin Christmas campaign for John Lewis, which was awarded two Cannes Lions Grand Prix including one in effectiveness, resulting in it being the Gunn Report's Most Awarded TV Ad of 2015.

Rick was promoted to ECD in 2014 and later CCO. Under his creative leadership the agency has been awarded 7 Grand Prix over the last three years, as well as Campaign Agency of the Year for three consecutive years and Gunn report global agency of the year 2016.

In 2015 he had the honour of being listed in Business Insider's Top 10 Global Creative Directors and in 2016 he was listed in both AdAge's prestigious 40 Under 40 and Creative Review’s 50 Creative Leaders in the UK across all industries.

He was also awarded second best parent in the Brim household for the seventh year running but he hopes to change that.



Shaheed Peera
Executive Creative Director, Publicis LifeBrands


In 2011 Shaheed joined Publicis LifeBrands as Executive Creative Director. The youngest ever at 31 years of age.

His highlights at Publicis (so far) have been:

Helped PLB to become the only health and wellness agency in the world to have their work celebrated at the world's most prestigious consumer award shows - Cannes Lions, D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win).

He founded 'The Lab - A place for bright sparks'. An industry first initiative to help find talent (without a CV) into Publicis Health UK agencies.

Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street.

In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in four years has raised over £55,000.000 to help untapped talent and diversity into health and wellness communication agencies across the world.

Dylan Williams

Innovation and Creative Data

Dylan Williams
Partner & Chief Strategic Officer, Droga5 London


After graduating from London School Of Economics, Dylan spent his formative decade as a strategist at Bartle Bogle Hegarty. In 1998, after working across accounts like Axe, Audi and Levi's, he was promoted to the BBH board as its youngest director and shareholder.

In 2004 he signed for Mother where he became Chief Strategic Officer and a Partner in the company. In his ten years in Shoreditch, Mother made her first movie, musical, documentary and graphic novel, and enjoyed a run of accolades culminating in Campaign's 'Agency of The Decade'. When the Account Planning Group added the 'Stephen King Award for Best Strategy Agency' to the list, Campaign voted Dylan the number one strategist in the industry.

Dylan joined Publicis WorldWide as Global Chief Strategy and Innovation Officer in 2014. In his 18 months at the helm he launched The Drugstore, a start-up incubator that fostered relationships with corporate clients, across six countries.

Dylan joined Droga5 London as a Partner and CSO at the beginning of April 2016.

He has also sat on numerous advisory boards including Facebook's Client council, MiniBar Tech MeetUp, and the Government’s Tech City Investment Organisation.


Interactive, Mobile and Digital Craft

Zélia Sakhi
Partner and Head of Creative & Design, Mobiento / Deloitte Digital


As head of Creative and partner at Mobiento / Deloitte Digital, Zélia leads a team of forward thinking designers, strategists and creative technologists. She focuses on next generation products and customer centric innovations, often but not always, around mobility and connected technologies.

She started her career about 10 years ago, at the French agency Casus Belli, before calling London home and leading some pan-european advertisement campaigns at Amazon. She moved to Sweden in 2013, and now works globally across the Deloitte Digital network.

She's been working with customers ranging from Samsung, Volvo or Electrolux to Jean-Paul Gaultier and Cartoon Network. She has earned her marks around mobile experiences, collecting a variety of awards ranging from MMA Smarties, Grand Prix Stratégies or Grand Prix du Brand content. She's been part of the Cannes Lions mobile jury, as well as Guldägget and the Dubai Lynx.

As a French native, she's got the ability to swear like a well-educated sailor in three and a half languages and is a worthy opponent at Cards against Humanity.

Alexander Schill

Outdoor and Radio & Audio

Alexander Schill
Worldwide Chief Creative Officer, Serviceplan

Alex Schill was born with a Canadian passport and studied at the University of Fine Arts in Berlin.

In 1994 he started his career at Germany's former hot shop agency No.1 Springer & Jacoby as junior copywriter and was asked in 2003 to lead the agency as Chief Creative Officer.

In 2006, Alex left Springer & Jacoby to become Associate Partner and Member of the Board at the Serviceplan Group.

Since 2008 he is Chief Creative Officer of the entire agency group worldwide. He is presently in charge of more than 30 offices in 13 countries and around 3.500 employees globally.

In just five years Alex Schill brought Serviceplan to the front row in national and international creative rankings.

In 2016 the agency ended up No.1 in the German Creative Ranking (Horizont), No.1 in the Digital Ranking (BVDW), No.1 in the Media Ranking (Recma), No. 1 in the Design Ranking (Red Dot) and No. 1 in the Efficiency Ranking (w&v).

In recent years Alex has won more than 60 Cannes Lions, including two Grands Prix in 2012 and 2013.

2017 started with winning a Grand Prix (Black Pencil) at D&AD.

Michelle Hutton


Michelle Hutton
Chief Operating Officer, Europe & CIS, Edelman

Michelle Hutton is the Chief Operating Officer of Edelman Europe.

Previously she led Edelman's Global Brand Practice - a team across the agency's international network who partner with the agency's planners, strategists and creatives to produce award-winning earned work for clients including Samsung, Kellogg and KFC.

She was a PR juror at the 2017 Cannes Lions Festival of Creativity and has served on other industry juries around the world.

Michelle created Edelman’s Earned Brand Series of IP that is launched each year in Cannes that explores the strength of relationships between consumers and brands.

Before relocating to the UK, Michelle ran Edelman's operations in Australia, as CEO, where she led an international award-winning team. Prior to Edelman, Michelle was the chief executive, Australasia of Hill & Knowlton Strategies and ran the agency’s consumer marketing practice across Asia Pacific.

Earlier in her career she worked for independent creative agencies in Australia.

She has a keen interest in supporting female leaders in the creative industry. Michelle leads Edelman's Global Women in Leadership program in Europe and was previously a Board Director of The Communications Council in Australia serving on its Diversity and Inclusion Committee.