Each year, much interest is focused on the winners of the eurobest awards. The European campaigns, agencies, clients, networks and countries that have been successful are given a platform in our region.
But before there are winners, there’s judging.
Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.
This is what sets eurobest apart and ensures it continues to be Europe’s most respected creative accolade.
Judging consists of three rounds involving viewing, voting, discussion and awarding of trophies.
In the first round, judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The second round is a review where judges will consider whether entries on this provisional Shortlist are worthy of being Shortlisted only, a possible winner or a definite winner. Typically about twenty per cent of entries will make it to this stage.
In the final round, guided by the Jury President, judges review and debate entries before voting on whether they consider each a Gold, Silver or Bronze winner, or Shortlist only. It takes a two-thirds majority vote to claim a trophy and only about 9% of entries will do so.
After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for public awareness messages, non-profit organisations and charities aren’t eligible in their category, but will be considered for the Grand Prix for Good. As the Film Craft and Innovation awards are judged on the merit of the craft/ technology behind the idea, they are an exception to this rule. All Gold winners from the Film Craft and Innovation Awards are eligible to win the Grand Prix within their own Award category.
Final results aren’t made public until the awards ceremony.
eurobest recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large.
We recognise that it is difficult to judge work created for non-profit organisations and charities against brand-led work for paying clients. For this reason, we introduced the eurobest Grand Prix for Good Award. For this specialist Award, work cannot be entered directly but becomes eligible if it is awarded a Gold eurobest Award and is created as a public awareness message or is for a non-profit organisation or charity. Work fitting this criteria is judged again separately as a Grand Prix for Good contender.
Examples of entries that would be eligible for the eurobest Grand Prix for Good Award include work created for clients of the following; charities, funds, foundations, appeals, donations NGOs, not-for-profit unions & associations, state education, not-for-profit art facilities such as libraries and museums, equality & health messages. If a piece of work wins a Creative Effectiveness Gold in 2017 it will only be eligible for the Grand Prix for Good if it was awarded a Silver, Bronze or just Shortlist in 2016, 2015 or 2014. Gold winning work from Film Craft and Innovation Lions are not eligible for the Grand Prix for Good Award.
We have a dedicated Award which celebrates culture-shifting creativity. This Award is a place to commend ideas intended to change the world that address gender inequality or prejudice. We donate all entry fees for Glass to related charities chosen closer to the Festival dates.