Broderick Hicks joined Wasserman in October 2006 and currently serves as a Senior Vice President on the Brands and Properties team. In this role, Broderick is responsible for leading the Marketing business in the EMEA region. Broderick has an extensive background in the technology space, previously serving global tech brands such as AT&T, Microsoft, Verizon and T-Mobile, managing their sports, entertainment, and lifestyle partnerships, integrated marketing campaigns, experiential activations, and technology integrations. Beyond his tech background, Broderick has deep knowledge of CPG and retail, having worked with numerous global brands such as PepsiCo and Quaker on their global strategy, talent endorsements, media integrations, and sponsorship activation. He was named by SportsBusiness Journal to the 2019 “Forty under 40” class.